---
title: "KitchenAid vs Vitamix: Which is searched more?"
description: "Which is more popular in search, KitchenAid or Vitamix? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stick-blender-brands/compare/kitchenaid-vs-vitamix"
publisher: "Brandwave"
---

# KitchenAid vs Vitamix: Which is searched more?

Which is more popular in search, KitchenAid or Vitamix? Compare estimated monthly branded-search demand and Share of Search inside the Stick blender brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenAid and Vitamix
- **Competitive set**: Stick blender brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KitchenAid Share of Search**: 41.6%
- **Vitamix Share of Search**: 9.9%

## Which is more popular in search, KitchenAid or Vitamix?

- In September 2026, KitchenAid had more branded searches than Vitamix among stick blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Vitamix’s 302K, and held a 41.6% Share of Search versus Vitamix’s 9.9%.
- KitchenAid was ahead of Vitamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide moved from 47.7% to 41.6%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide moved from 8.3% to 9.9%, and its estimated monthly branded searches moved from 319K to 302K.

## How did search popularity change for stick blender brands worldwide in September 2026?

- In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 11.5% to 9.9%.
- KitchenAid’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 43.7% to 41.6% in September 2026.

## Month by month

| Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Vitamix estimated searches | Vitamix Share of Search | Vitamix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 47.7% | 1 | 319K | 8.3% | 4 |
| Nov 2025 | 3M | 54% | 1 | 422K | 7.7% | 4 |
| Dec 2025 | 3M | 56.1% | 1 | 363K | 6.8% | 4 |
| Jan 2026 | 1.8M | 45.2% | 1 | 363K | 9.1% | 4 |
| Feb 2026 | 1.5M | 44.4% | 1 | 278K | 8.5% | 4 |
| Mar 2026 | 1.5M | 43.3% | 1 | 302K | 8.7% | 4 |
| Apr 2026 | 1.5M | 45.8% | 1 | 338K | 10.5% | 4 |
| May 2026 | 1.3M | 42.5% | 1 | 338K | 11.1% | 4 |
| Jun 2026 | 1.2M | 43.7% | 1 | 302K | 11.4% | 4 |
| Jul 2026 | 1.2M | 42.6% | 1 | 302K | 10.5% | 4 |
| Aug 2026 | 1.2M | 41.7% | 1 | 338K | 11.5% | 4 |
| Sep 2026 | 1.3M | 41.6% | 1 | 302K | 9.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Vitamix**: Measured on the search terms “vitamix”, “vitamix 5200” and “vitamix blender”, summed into one figure.

- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [Vitamix profile](/demand/global-en/brands/vitamix)
- [All stick blender brands worldwide](/demand/global-en/categories/stick-blender-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenAid or Vitamix?

In September 2026, KitchenAid had more branded searches than Vitamix among stick blender brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Vitamix’s 302K, and held a 41.6% Share of Search versus Vitamix’s 9.9%.

## Cite this page

Brandwave. "KitchenAid vs Vitamix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stick-blender-brands/compare/kitchenaid-vs-vitamix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stick-blender-brands/compare/kitchenaid-vs-vitamix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.