---
title: "Stick blender brands: Which are searched most?"
description: "Compare the stick blender brands people buy. Share of Search among KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart and Braun, the stick blender brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stick-blender-brands"
publisher: "Brandwave"
---

# Stick blender brands: Which are searched most?

Compare the stick blender brands people buy. Share of Search among KitchenAid, Smeg, Kenwood, Vitamix, Cuisinart and Braun, the stick blender brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stick blender brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 37.7%

## Which brand is most popular in search among stick blender brands worldwide?

- In September 2026, KitchenAid was the most searched among stick blender brands worldwide, with an estimated 1.3M branded searches and 37.7% estimated Share of Search within this set.
- Smeg is in 2nd place, 3.4 percentage points behind at 34.2% Share of Search.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide decreased from 43.6% to 37.7%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide increased from 28.3% to 34.2%.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide decreased from 13.3% to 11.6%.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide increased from 7.6% to 8.9%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stick blender brands worldwide peaked at 51.5% in December 2025 and was lowest at 37.2% in August 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stick blender brands worldwide peaked at 34.2% in September 2026 and was lowest at 23.3% in November 2025.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among stick blender brands worldwide peaked at 14.8% in March 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among stick blender brands worldwide peaked at 10.3% in August 2026 and was lowest at 6.2% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among stick blender brands worldwide peaked at 8.6% in January 2026 and was lowest at 6.1% in April 2026.
- Across the 12 months ending September 2026, Cuisinart and Braun held steady: their estimated Share of Search among stick blender brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KitchenAid vs Smeg: compare search popularity](/demand/global-en/compare/kitchenaid-vs-smeg): 37.7% against 34.2% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-kitchenaid): 37.7% against 11.6% Share of Search.
- [KitchenAid vs Vitamix: compare search popularity](/demand/global-en/compare/kitchenaid-vs-vitamix): 37.7% against 8.9% Share of Search.
- [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 37.7% against 6.3% Share of Search.
- [Smeg vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-smeg): 34.2% against 11.6% Share of Search.
- [Smeg vs Vitamix: compare search popularity](/demand/global-en/compare/smeg-vs-vitamix): 34.2% against 8.9% Share of Search.
- [Smeg vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-smeg): 34.2% against 6.3% Share of Search.
- [Kenwood vs Vitamix: compare search popularity](/demand/global-en/compare/kenwood-vs-vitamix): 11.6% against 8.9% Share of Search.
- [Kenwood vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kenwood): 11.6% against 6.3% Share of Search.
- [Vitamix vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-vitamix): 8.9% against 6.3% Share of Search.

## How did search popularity change for stick blender brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among stick blender brands worldwide, from 31.5% to 34.2%.
- In September 2026, Cuisinart lost estimated Share of Search among stick blender brands worldwide, from 7.7% to 6.3%.
- In September 2026, Vitamix lost estimated Share of Search among stick blender brands worldwide, from 10.3% to 8.9%.
- Kenwood’s estimated Share of Search among stick blender brands worldwide has lost ground for 3 months in a row, from 13.4% to 11.6% in September 2026.
- Estimated monthly branded searches for KitchenAid worldwide fell 30.2% over 12 measured months, from 1.8M to 1.3M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 37.7% | 1.3M | +4.5% | KitchenAid |
| 2 | Smeg | 34.2% | 1.2M | +12.1% | Smeg |
| 3 | Kenwood | 11.6% | 394K | 0.0% | Kenwood |
| 4 | Vitamix | 8.9% | 302K | -10.6% | Vitamix |
| 5 | Cuisinart | 6.3% | 213K | -16.0% | Cuisinart |
| 6 | Braun | 1.2% | 41.8K | 0.0% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 43.6% | 1 |
| Oct 2025 | Smeg | 1.2M | 28.3% | 2 |
| Oct 2025 | Kenwood | 557K | 13.3% | 3 |
| Oct 2025 | Vitamix | 319K | 7.6% | 4 |
| Oct 2025 | Cuisinart | 256K | 6.1% | 5 |
| Oct 2025 | Braun | 45.1K | 1.1% | 6 |
| Nov 2025 | KitchenAid | 3M | 49.9% | 1 |
| Nov 2025 | Smeg | 1.4M | 23.3% | 2 |
| Nov 2025 | Kenwood | 678K | 11.4% | 3 |
| Nov 2025 | Cuisinart | 433K | 7.3% | 4 |
| Nov 2025 | Vitamix | 422K | 7.1% | 5 |
| Nov 2025 | Braun | 64.7K | 1.1% | 6 |
| Dec 2025 | KitchenAid | 3M | 51.5% | 1 |
| Dec 2025 | Smeg | 1.4M | 23.4% | 2 |
| Dec 2025 | Kenwood | 584K | 10% | 3 |
| Dec 2025 | Cuisinart | 452K | 7.7% | 4 |
| Dec 2025 | Vitamix | 363K | 6.2% | 5 |
| Dec 2025 | Braun | 62.5K | 1.1% | 6 |
| Jan 2026 | KitchenAid | 1.8M | 40.5% | 1 |
| Jan 2026 | Smeg | 1.4M | 31.1% | 2 |
| Jan 2026 | Kenwood | 476K | 10.6% | 3 |
| Jan 2026 | Cuisinart | 386K | 8.6% | 4 |
| Jan 2026 | Vitamix | 363K | 8.1% | 5 |
| Jan 2026 | Braun | 45.1K | 1% | 6 |
| Feb 2026 | KitchenAid | 1.5M | 40.6% | 1 |
| Feb 2026 | Smeg | 1.1M | 31.2% | 2 |
| Feb 2026 | Kenwood | 467K | 13% | 3 |
| Feb 2026 | Vitamix | 278K | 7.7% | 4 |
| Feb 2026 | Cuisinart | 233K | 6.5% | 5 |
| Feb 2026 | Braun | 35.4K | 0.99% | 6 |
| Mar 2026 | KitchenAid | 1.5M | 39.5% | 1 |
| Mar 2026 | Smeg | 1.1M | 29.3% | 2 |
| Mar 2026 | Kenwood | 566K | 14.8% | 3 |
| Mar 2026 | Vitamix | 302K | 7.9% | 4 |
| Mar 2026 | Cuisinart | 290K | 7.6% | 5 |
| Mar 2026 | Braun | 34.2K | 0.9% | 6 |
| Apr 2026 | KitchenAid | 1.5M | 42% | 1 |
| Apr 2026 | Smeg | 967K | 27.6% | 2 |
| Apr 2026 | Kenwood | 478K | 13.6% | 3 |
| Apr 2026 | Vitamix | 338K | 9.7% | 4 |
| Apr 2026 | Cuisinart | 213K | 6.1% | 5 |
| Apr 2026 | Braun | 33.2K | 0.95% | 6 |
| May 2026 | KitchenAid | 1.3M | 38.8% | 1 |
| May 2026 | Smeg | 967K | 29% | 2 |
| May 2026 | Kenwood | 455K | 13.7% | 3 |
| May 2026 | Vitamix | 338K | 10.1% | 4 |
| May 2026 | Cuisinart | 246K | 7.4% | 5 |
| May 2026 | Braun | 32.4K | 0.97% | 6 |
| Jun 2026 | KitchenAid | 1.2M | 39.5% | 1 |
| Jun 2026 | Smeg | 844K | 28.6% | 2 |
| Jun 2026 | Kenwood | 394K | 13.4% | 3 |
| Jun 2026 | Vitamix | 302K | 10.2% | 4 |
| Jun 2026 | Cuisinart | 210K | 7.1% | 5 |
| Jun 2026 | Braun | 33.2K | 1.1% | 6 |
| Jul 2026 | KitchenAid | 1.2M | 38.3% | 1 |
| Jul 2026 | Smeg | 992K | 31% | 2 |
| Jul 2026 | Kenwood | 394K | 12.3% | 3 |
| Jul 2026 | Vitamix | 302K | 9.4% | 4 |
| Jul 2026 | Cuisinart | 246K | 7.7% | 5 |
| Jul 2026 | Braun | 40.3K | 1.3% | 6 |
| Aug 2026 | KitchenAid | 1.2M | 37.2% | 1 |
| Aug 2026 | Smeg | 1M | 31.5% | 2 |
| Aug 2026 | Kenwood | 394K | 12% | 3 |
| Aug 2026 | Vitamix | 338K | 10.3% | 4 |
| Aug 2026 | Cuisinart | 254K | 7.7% | 5 |
| Aug 2026 | Braun | 41.8K | 1.3% | 6 |
| Sep 2026 | KitchenAid | 1.3M | 37.7% | 1 |
| Sep 2026 | Smeg | 1.2M | 34.2% | 2 |
| Sep 2026 | Kenwood | 394K | 11.6% | 3 |
| Sep 2026 | Vitamix | 302K | 8.9% | 4 |
| Sep 2026 | Cuisinart | 213K | 6.3% | 5 |
| Sep 2026 | Braun | 41.8K | 1.2% | 6 |

## What is being compared

- **Braun**: Measured on the search terms “braun electric shaver”, “braun shaver” and “shaver braun”, summed into one figure.
- **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure.
- **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.
- **Vitamix**: Measured on the search terms “vitamix”, “vitamix 5200” and “vitamix blender”, summed into one figure.

- [Braun](/demand/global-en/brands/braun)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [Kenwood](/demand/global-en/brands/kenwood)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Smeg](/demand/global-en/brands/smeg)
- [Vitamix](/demand/global-en/brands/vitamix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stick blender brands worldwide?

In September 2026, KitchenAid was the most searched among stick blender brands worldwide, with an estimated 1.3M branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stick blender brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stick-blender-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stick-blender-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.