---
title: "Steel toe boot brands: Which are searched most?"
description: "Compare the steel toe boot brands brands people buy. Share of Search among Timberland, Dr. Martens, Ariat, Red Wing, KEEN, Carhartt and Caterpillar, the steel toe boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steel-toe-boot-brands"
publisher: "Brandwave"
---

# Steel toe boot brands: Which are searched most?

Compare the steel toe boot brands brands people buy. Share of Search among Timberland, Dr. Martens, Ariat, Red Wing, KEEN, Carhartt and Caterpillar, the steel toe boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Steel toe boot brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Timberland, 42.1%

## Which brand is most popular in search among steel toe boot brands worldwide?

- In September 2026, Timberland was the most searched among steel toe boot brands worldwide, with an estimated 2.2M branded searches and 42.1% estimated Share of Search within this set.
- Dr. Martens is in 2nd place, 7.7 percentage points behind at 34.4% Share of Search.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide decreased from 43% to 42.1%.
- Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide increased from 28.8% to 34.4%.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide increased from 8.6% to 12.7%.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide decreased from 19.3% to 10.3%.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide peaked at 48.7% in November 2025 and was lowest at 29.2% in March 2026.
- Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide peaked at 34.4% in September 2026 and was lowest at 23.9% in March 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide peaked at 18.5% in June 2026 and was lowest at 8.3% in January 2026.
- Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide peaked at 35.7% in March 2026 and was lowest at 9.2% in August 2026.
- Across the 12 months ending September 2026, Ariat rose from 4th to 3rd among steel toe boot brands worldwide.
- Across the 12 months ending September 2026, Red Wing fell from 3rd to 4th among steel toe boot brands worldwide.
- Across the 12 months ending September 2026, KEEN, Carhartt and Caterpillar held steady: their estimated Share of Search among steel toe boot brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Timberland vs Dr. Martens: compare search popularity](/demand/global-en/compare/dr-martens-vs-timberland): 42.1% against 34.4% Share of Search.
- [Timberland vs Ariat: compare search popularity](/demand/global-en/compare/ariat-vs-timberland): 42.1% against 12.7% Share of Search.
- [Timberland vs Red Wing: compare search popularity](/demand/global-en/compare/red-wing-vs-timberland): 42.1% against 10.3% Share of Search.
- [Dr. Martens vs Ariat: compare search popularity](/demand/global-en/compare/ariat-vs-dr-martens): 34.4% against 12.7% Share of Search.
- [Dr. Martens vs Red Wing: compare search popularity](/demand/global-en/compare/dr-martens-vs-red-wing): 34.4% against 10.3% Share of Search.
- [Ariat vs Red Wing: compare search popularity](/demand/global-en/compare/ariat-vs-red-wing): 12.7% against 10.3% Share of Search.

## How did search popularity change for steel toe boot brands worldwide in September 2026?

- In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.
- In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 9.2% to 10.3%.
- In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 45.8% to 42.1%.
- In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.
- In September 2026, Carhartt rose from 7th to 6th among steel toe boot brands worldwide.
- In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Timberland | 42.1% | 2.2M | 0.0% | Timberland |
| 2 | Dr. Martens | 34.4% | 1.8M | +22.0% | Dr. Martens |
| 3 | Ariat | 12.7% | 673K | 0.0% | Ariat |
| 4 | Red Wing | 10.3% | 550K | +22.2% | Red Wing |
| 5 | KEEN | 0.28% | 14.8K | 0.0% | KEEN |
| 6 | Carhartt | 0.08% | 4.4K | 0.0% | Carhartt |
| 7 | Caterpillar | 0.08% | 4.4K | -18.5% | Caterpillar Inc. |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timberland | 3.4M | 43% | 1 |
| Oct 2025 | Dr. Martens | 2.2M | 28.8% | 2 |
| Oct 2025 | Red Wing | 1.5M | 19.3% | 3 |
| Oct 2025 | Ariat | 673K | 8.6% | 4 |
| Oct 2025 | KEEN | 14.8K | 0.19% | 5 |
| Oct 2025 | Carhartt | 5.4K | 0.07% | 6 |
| Oct 2025 | Caterpillar | 5.4K | 0.07% | 7 |
| Nov 2025 | Timberland | 5M | 48.7% | 1 |
| Nov 2025 | Dr. Martens | 2.7M | 26.7% | 2 |
| Nov 2025 | Red Wing | 1.5M | 14.6% | 3 |
| Nov 2025 | Ariat | 1M | 9.7% | 4 |
| Nov 2025 | KEEN | 14.8K | 0.14% | 5 |
| Nov 2025 | Carhartt | 5.4K | 0.05% | 6 |
| Nov 2025 | Caterpillar | 5.4K | 0.05% | 7 |
| Dec 2025 | Timberland | 4.1M | 43.7% | 1 |
| Dec 2025 | Dr. Martens | 2.7M | 29.3% | 2 |
| Dec 2025 | Red Wing | 1.5M | 16% | 3 |
| Dec 2025 | Ariat | 1M | 10.7% | 4 |
| Dec 2025 | KEEN | 14.8K | 0.16% | 5 |
| Dec 2025 | Carhartt | 8.1K | 0.09% | 6 |
| Dec 2025 | Caterpillar | 4.4K | 0.05% | 7 |
| Jan 2026 | Timberland | 3.4M | 41.2% | 1 |
| Jan 2026 | Dr. Martens | 2.2M | 27.5% | 2 |
| Jan 2026 | Red Wing | 1.8M | 22.5% | 3 |
| Jan 2026 | Ariat | 673K | 8.3% | 4 |
| Jan 2026 | Caterpillar | 18.1K | 0.22% | 5 |
| Jan 2026 | KEEN | 14.8K | 0.18% | 6 |
| Jan 2026 | Carhartt | 5.4K | 0.07% | 7 |
| Feb 2026 | Timberland | 2.2M | 43.6% | 1 |
| Feb 2026 | Dr. Martens | 1.5M | 29.2% | 2 |
| Feb 2026 | Red Wing | 823K | 16% | 3 |
| Feb 2026 | Ariat | 550K | 10.7% | 4 |
| Feb 2026 | KEEN | 14.8K | 0.29% | 5 |
| Feb 2026 | Caterpillar | 8.1K | 0.16% | 6 |
| Feb 2026 | Carhartt | 4.4K | 0.09% | 7 |
| Mar 2026 | Red Wing | 2.2M | 35.7% | 1 |
| Mar 2026 | Timberland | 1.8M | 29.2% | 2 |
| Mar 2026 | Dr. Martens | 1.5M | 23.9% | 3 |
| Mar 2026 | Ariat | 673K | 10.7% | 4 |
| Mar 2026 | KEEN | 14.8K | 0.24% | 5 |
| Mar 2026 | Carhartt | 4.4K | 0.07% | 6 |
| Mar 2026 | Caterpillar | 4.4K | 0.07% | 7 |
| Apr 2026 | Timberland | 1.8M | 38.6% | 1 |
| Apr 2026 | Dr. Martens | 1.2M | 25.7% | 2 |
| Apr 2026 | Red Wing | 1M | 21.1% | 3 |
| Apr 2026 | Ariat | 673K | 14.2% | 4 |
| Apr 2026 | KEEN | 14.8K | 0.31% | 5 |
| Apr 2026 | Carhartt | 3.6K | 0.08% | 6 |
| Apr 2026 | Caterpillar | 3.6K | 0.08% | 7 |
| May 2026 | Timberland | 1.8M | 43.6% | 1 |
| May 2026 | Dr. Martens | 1.2M | 29.1% | 2 |
| May 2026 | Ariat | 673K | 16% | 3 |
| May 2026 | Red Wing | 450K | 10.7% | 4 |
| May 2026 | KEEN | 14.8K | 0.35% | 5 |
| May 2026 | Caterpillar | 6.6K | 0.16% | 6 |
| May 2026 | Carhartt | 3.6K | 0.09% | 7 |
| Jun 2026 | Timberland | 1.5M | 41.1% | 1 |
| Jun 2026 | Dr. Martens | 1M | 27.4% | 2 |
| Jun 2026 | Ariat | 673K | 18.5% | 3 |
| Jun 2026 | Red Wing | 450K | 12.3% | 4 |
| Jun 2026 | KEEN | 14.8K | 0.41% | 5 |
| Jun 2026 | Caterpillar | 5.4K | 0.15% | 6 |
| Jun 2026 | Carhartt | 3.6K | 0.1% | 7 |
| Jul 2026 | Timberland | 1.8M | 44.9% | 1 |
| Jul 2026 | Dr. Martens | 1.2M | 30% | 2 |
| Jul 2026 | Ariat | 550K | 13.5% | 3 |
| Jul 2026 | Red Wing | 450K | 11% | 4 |
| Jul 2026 | KEEN | 14.8K | 0.36% | 5 |
| Jul 2026 | Caterpillar | 4.4K | 0.11% | 6 |
| Jul 2026 | Carhartt | 3.6K | 0.09% | 7 |
| Aug 2026 | Timberland | 2.2M | 45.8% | 1 |
| Aug 2026 | Dr. Martens | 1.5M | 30.7% | 2 |
| Aug 2026 | Ariat | 673K | 13.8% | 3 |
| Aug 2026 | Red Wing | 450K | 9.2% | 4 |
| Aug 2026 | KEEN | 14.8K | 0.3% | 5 |
| Aug 2026 | Caterpillar | 5.4K | 0.11% | 6 |
| Aug 2026 | Carhartt | 4.4K | 0.09% | 7 |
| Sep 2026 | Timberland | 2.2M | 42.1% | 1 |
| Sep 2026 | Dr. Martens | 1.8M | 34.4% | 2 |
| Sep 2026 | Ariat | 673K | 12.7% | 3 |
| Sep 2026 | Red Wing | 550K | 10.3% | 4 |
| Sep 2026 | KEEN | 14.8K | 0.28% | 5 |
| Sep 2026 | Carhartt | 4.4K | 0.08% | 6 |
| Sep 2026 | Caterpillar | 4.4K | 0.08% | 7 |

## What is being compared

- **Ariat**: Measured on the search term “ariat”.
- **Carhartt**: Measured on the search term “carhartt steel toe boot”.
- **Caterpillar**: Measured on the search term “caterpillar steel toe boot”.
- **Dr. Martens**: Measured on the search term “drmartens”.
- **KEEN**: Measured on the search term “hiking boots keen”.
- **Red Wing**: Measured on the search term “red wing”.
- **Timberland**: Measured on the search term “timberland”.

- [Ariat](/demand/global-en/brands/ariat)
- [Carhartt](/demand/global-en/brands/carhartt)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Dr. Martens](/demand/global-en/brands/dr-martens)
- [KEEN](/demand/global-en/brands/keen-footwear)
- [Red Wing](/demand/global-en/brands/red-wing)
- [Timberland](/demand/global-en/brands/timberland)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among steel toe boot brands worldwide?

In September 2026, Timberland was the most searched among steel toe boot brands worldwide, with an estimated 2.2M branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Steel toe boot brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/steel-toe-boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steel-toe-boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.