---
title: "Steam mop brands: Which brands are most popular in search?"
description: "Compare the steam mop brands people buy. Share of Search among Shark, BISSELL, Tineco, Vax and Dupray, the steam mop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steam-mop-brands"
publisher: "Brandwave"
---

# Steam mop brands: Which brands are most popular in search?

Compare the steam mop brands people buy. Share of Search among Shark, BISSELL, Tineco, Vax and Dupray, the steam mop brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Steam mop brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Shark, 48.9%

## Which brand is most popular in search among steam mop brands worldwide?

- In August 2026, Shark was the most searched among steam mop brands worldwide, with an estimated 932K branded searches and 48.9% estimated Share of Search within this set.
- BISSELL is in 2nd place, 22.4 percentage points behind at 26.6% Share of Search.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among steam mop brands worldwide decreased from 49.9% to 48.9%.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among steam mop brands worldwide increased from 24.2% to 26.6%.
- Across the 11 months ending August 2026, Tineco’s estimated Share of Search among steam mop brands worldwide decreased from 21.2% to 19.3%.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among steam mop brands worldwide peaked at 63.9% in December 2025 and was lowest at 47.9% in June 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among steam mop brands worldwide peaked at 27.5% in April 2026 and was lowest at 15.1% in December 2025.
- Across the 11 months ending August 2026, Tineco’s estimated Share of Search among steam mop brands worldwide peaked at 24.5% in January 2026 and was lowest at 18.2% in December 2025.
- Across the 11 months ending August 2026, Vax’s estimated Share of Search among steam mop brands worldwide peaked at 5.6% in June 2026 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, Vax and Dupray held steady: their estimated Share of Search among steam mop brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Shark vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-shark): 48.9% against 26.6% Share of Search.
- [Shark vs Tineco: compare search popularity](/demand/global-en/compare/shark-vs-tineco): 48.9% against 19.3% Share of Search.
- [Shark vs Vax: compare search popularity](/demand/global-en/compare/shark-vs-vax): 48.9% against 4.8% Share of Search.
- [BISSELL vs Tineco: compare search popularity](/demand/global-en/compare/bissell-vs-tineco): 26.6% against 19.3% Share of Search.
- [BISSELL vs Vax: compare search popularity](/demand/global-en/compare/bissell-vs-vax): 26.6% against 4.8% Share of Search.
- [Tineco vs Vax: compare search popularity](/demand/global-en/compare/tineco-vs-vax): 19.3% against 4.8% Share of Search.

## How did search popularity change for steam mop brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among steam mop brands worldwide, from 24% to 26.6%.
- In August 2026, Shark lost estimated Share of Search among steam mop brands worldwide, from 51.3% to 48.9%.
- Estimated monthly branded searches for Tineco worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Shark | 48.9% | 932K | +16.9% | SharkNinja |
| 2 | BISSELL | 26.6% | 506K | +35.7% | BISSELL |
| 3 | Tineco | 19.3% | 368K | +22.3% | Tineco |
| 4 | Vax | 4.8% | 90.5K | +22.3% | Vax |
| 5 | Dupray | 0.43% | 8.1K | 0.0% | Dupray |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shark | 1.1M | 49.9% | 1 |
| Oct 2025 | BISSELL | 512K | 24.2% | 2 |
| Oct 2025 | Tineco | 450K | 21.2% | 3 |
| Oct 2025 | Vax | 90.5K | 4.3% | 4 |
| Oct 2025 | Dupray | 8.1K | 0.38% | 5 |
| Nov 2025 | Shark | 1.9M | 55.7% | 1 |
| Nov 2025 | Tineco | 823K | 23.5% | 2 |
| Nov 2025 | BISSELL | 625K | 17.9% | 3 |
| Nov 2025 | Vax | 90.5K | 2.6% | 4 |
| Nov 2025 | Dupray | 12.1K | 0.35% | 5 |
| Dec 2025 | Shark | 1.9M | 63.9% | 1 |
| Dec 2025 | Tineco | 550K | 18.2% | 2 |
| Dec 2025 | BISSELL | 456K | 15.1% | 3 |
| Dec 2025 | Vax | 74K | 2.4% | 4 |
| Dec 2025 | Dupray | 14.8K | 0.49% | 5 |
| Jan 2026 | Shark | 1.2M | 51.2% | 1 |
| Jan 2026 | Tineco | 550K | 24.5% | 2 |
| Jan 2026 | BISSELL | 445K | 19.8% | 3 |
| Jan 2026 | Vax | 90.5K | 4% | 4 |
| Jan 2026 | Dupray | 9.9K | 0.44% | 5 |
| Feb 2026 | Shark | 854K | 48.3% | 1 |
| Feb 2026 | BISSELL | 464K | 26.2% | 2 |
| Feb 2026 | Tineco | 368K | 20.8% | 3 |
| Feb 2026 | Vax | 74K | 4.2% | 4 |
| Feb 2026 | Dupray | 8.1K | 0.46% | 5 |
| Mar 2026 | Shark | 930K | 48.4% | 1 |
| Mar 2026 | BISSELL | 523K | 27.2% | 2 |
| Mar 2026 | Tineco | 368K | 19.2% | 3 |
| Mar 2026 | Vax | 90.5K | 4.7% | 4 |
| Mar 2026 | Dupray | 9.9K | 0.52% | 5 |
| Apr 2026 | Shark | 788K | 48.7% | 1 |
| Apr 2026 | BISSELL | 445K | 27.5% | 2 |
| Apr 2026 | Tineco | 301K | 18.6% | 3 |
| Apr 2026 | Vax | 74K | 4.6% | 4 |
| Apr 2026 | Dupray | 9.9K | 0.61% | 5 |
| May 2026 | Shark | 862K | 52.7% | 1 |
| May 2026 | BISSELL | 390K | 23.8% | 2 |
| May 2026 | Tineco | 301K | 18.4% | 3 |
| May 2026 | Vax | 74K | 4.5% | 4 |
| May 2026 | Dupray | 9.9K | 0.61% | 5 |
| Jun 2026 | Shark | 771K | 47.9% | 1 |
| Jun 2026 | BISSELL | 373K | 23.2% | 2 |
| Jun 2026 | Tineco | 368K | 22.8% | 3 |
| Jun 2026 | Vax | 90.5K | 5.6% | 4 |
| Jun 2026 | Dupray | 8.1K | 0.5% | 5 |
| Jul 2026 | Shark | 798K | 51.3% | 1 |
| Jul 2026 | BISSELL | 373K | 24% | 2 |
| Jul 2026 | Tineco | 301K | 19.4% | 3 |
| Jul 2026 | Vax | 74K | 4.8% | 4 |
| Jul 2026 | Dupray | 8.1K | 0.52% | 5 |
| Aug 2026 | Shark | 932K | 48.9% | 1 |
| Aug 2026 | BISSELL | 506K | 26.6% | 2 |
| Aug 2026 | Tineco | 368K | 19.3% | 3 |
| Aug 2026 | Vax | 90.5K | 4.8% | 4 |
| Aug 2026 | Dupray | 8.1K | 0.43% | 5 |
| Sep 2026 | BISSELL | — | — | — |
| Sep 2026 | Dupray | — | — | — |
| Sep 2026 | Shark | — | — | — |
| Sep 2026 | Tineco | — | — | — |
| Sep 2026 | Vax | — | — | — |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Dupray**: Measured on the search term “dupray”.
- **Shark**: Measured on the search terms “hair dryer shark”, “hair straightener shark”, “hair styling shark”, “shark flexstyle”, “shark hair dryer”, “shark hair straightener”, “shark hair styling”, “shark speedstyle”, “shark vacuum”, “sharkclean com” and “vacuum shark”, summed into one figure.
- **Tineco**: Measured on the search term “tineco”.
- **Vax**: Measured on the search term “vax”.

- [BISSELL](/demand/global-en/brands/bissell)
- [Dupray](/demand/global-en/brands/dupray)
- [Shark](/demand/global-en/brands/shark)
- [Tineco](/demand/global-en/brands/tineco)
- [Vax](/demand/global-en/brands/vax)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among steam mop brands worldwide?

In August 2026, Shark was the most searched among steam mop brands worldwide, with an estimated 932K branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Steam mop brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/steam-mop-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-mop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.