---
title: "Philips vs Tefal: Which is searched more?"
description: "Which is more popular in search, Philips or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-tefal"
publisher: "Brandwave"
---

# Philips vs Tefal: Which is searched more?

Which is more popular in search, Philips or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Tefal
- **Competitive set**: Steam iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 11.2%
- **Tefal Share of Search**: 46.3%

## Which is more popular in search, Philips or Tefal?

- In September 2026, Tefal had more branded searches than Philips among steam iron brands worldwide. Tefal was estimated to have 560K branded searches compared to Philips’ 135K, and held a 46.3% Share of Search versus Philips’ 11.2%.
- Tefal was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide moved from 7% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide moved from 45.3% to 46.3%, and its estimated monthly branded searches moved from 585K to 560K.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 43.3% to 46.3%.
- In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 7% | 5 | 585K | 45.3% | 1 |
| Nov 2025 | 110K | 6.1% | 5 | 918K | 50.9% | 1 |
| Dec 2025 | 90.5K | 6% | 5 | 734K | 48.5% | 1 |
| Jan 2026 | 90.5K | 6.3% | 5 | 715K | 49.6% | 1 |
| Feb 2026 | 74K | 6.4% | 5 | 571K | 49.7% | 1 |
| Mar 2026 | 74K | 6.3% | 5 | 571K | 48.7% | 1 |
| Apr 2026 | 74K | 7.1% | 5 | 467K | 44.5% | 1 |
| May 2026 | 74K | 6.1% | 5 | 549K | 45.1% | 1 |
| Jun 2026 | 74K | 6.5% | 5 | 458K | 40% | 1 |
| Jul 2026 | 90.5K | 8.5% | 5 | 391K | 36.5% | 1 |
| Aug 2026 | 110K | 10% | 4 | 478K | 43.3% | 1 |
| Sep 2026 | 135K | 11.2% | 4 | 560K | 46.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search term “air fryer philips”.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Tefal?

In September 2026, Tefal had more branded searches than Philips among steam iron brands worldwide. Tefal was estimated to have 560K branded searches compared to Philips’ 135K, and held a 46.3% Share of Search versus Philips’ 11.2%.

## Cite this page

Brandwave. "Philips vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.