---
title: "Philips vs Russell Hobbs: Which is searched more?"
description: "Which is more popular in search, Philips or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-russell-hobbs"
publisher: "Brandwave"
---

# Philips vs Russell Hobbs: Which is searched more?

Which is more popular in search, Philips or Russell Hobbs? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Russell Hobbs
- **Competitive set**: Steam iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 11.2%
- **Russell Hobbs Share of Search**: 8.7%

## Which is more popular in search, Philips or Russell Hobbs?

- In September 2026, Philips had more branded searches than Russell Hobbs among steam iron brands worldwide. Philips was estimated to have 135K branded searches compared to Russell Hobbs’ 105K, and held an 11.2% Share of Search versus Russell Hobbs’ 8.7%.
- The lead changed hands once in the 12 months ending September 2026: Philips took it in August 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide moved from 7% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide moved from 11.6% to 8.7%, and its estimated monthly branded searches moved from 150K to 105K.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.
- In September 2026, Russell Hobbs lost estimated Share of Search among steam iron brands worldwide, from 9.5% to 8.7%.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 7% | 5 | 150K | 11.6% | 4 |
| Nov 2025 | 110K | 6.1% | 5 | 180K | 10% | 4 |
| Dec 2025 | 90.5K | 6% | 5 | 177K | 11.7% | 4 |
| Jan 2026 | 90.5K | 6.3% | 5 | 150K | 10.4% | 4 |
| Feb 2026 | 74K | 6.4% | 5 | 122K | 10.6% | 4 |
| Mar 2026 | 74K | 6.3% | 5 | 122K | 10.4% | 4 |
| Apr 2026 | 74K | 7.1% | 5 | 103K | 9.8% | 4 |
| May 2026 | 74K | 6.1% | 5 | 103K | 8.4% | 4 |
| Jun 2026 | 74K | 6.5% | 5 | 103K | 9% | 4 |
| Jul 2026 | 90.5K | 8.5% | 5 | 103K | 9.6% | 4 |
| Aug 2026 | 110K | 10% | 4 | 105K | 9.5% | 5 |
| Sep 2026 | 135K | 11.2% | 4 | 105K | 8.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search term “air fryer philips”.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs irons” and “russellhobbs”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Russell Hobbs?

In September 2026, Philips had more branded searches than Russell Hobbs among steam iron brands worldwide. Philips was estimated to have 135K branded searches compared to Russell Hobbs’ 105K, and held an 11.2% Share of Search versus Russell Hobbs’ 8.7%.

## Cite this page

Brandwave. "Philips vs Russell Hobbs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-russell-hobbs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.