---
title: "Philips vs Rowenta: Which is searched more?"
description: "Which is more popular in search, Philips or Rowenta? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-rowenta"
publisher: "Brandwave"
---

# Philips vs Rowenta: Which is searched more?

Which is more popular in search, Philips or Rowenta? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Rowenta
- **Competitive set**: Steam iron brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Philips Share of Search**: 11.2%
- **Rowenta Share of Search**: 15.5%

## Which is more popular in search, Philips or Rowenta?

- In September 2026, Rowenta had more branded searches than Philips among steam iron brands worldwide. Rowenta was estimated to have 187K branded searches compared to Philips’ 135K, and held a 15.5% Share of Search versus Philips’ 11.2%.
- Rowenta was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide moved from 7% to 11.2%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam iron brands worldwide moved from 17% to 15.5%, and its estimated monthly branded searches moved from 219K to 187K.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Philips gained estimated Share of Search among steam iron brands worldwide, from 10% to 11.2%.
- In September 2026, Rowenta lost estimated Share of Search among steam iron brands worldwide, from 17% to 15.5%.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Rowenta estimated searches | Rowenta Share of Search | Rowenta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 7% | 5 | 219K | 17% | 3 |
| Nov 2025 | 110K | 6.1% | 5 | 323K | 17.9% | 2 |
| Dec 2025 | 90.5K | 6% | 5 | 264K | 17.5% | 2 |
| Jan 2026 | 90.5K | 6.3% | 5 | 264K | 18.3% | 2 |
| Feb 2026 | 74K | 6.4% | 5 | 180K | 15.6% | 3 |
| Mar 2026 | 74K | 6.3% | 5 | 183K | 15.6% | 3 |
| Apr 2026 | 74K | 7.1% | 5 | 183K | 17.5% | 3 |
| May 2026 | 74K | 6.1% | 5 | 219K | 18% | 3 |
| Jun 2026 | 74K | 6.5% | 5 | 264K | 23.1% | 2 |
| Jul 2026 | 90.5K | 8.5% | 5 | 264K | 24.7% | 2 |
| Aug 2026 | 110K | 10% | 4 | 187K | 17% | 3 |
| Sep 2026 | 135K | 11.2% | 4 | 187K | 15.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Rowenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search term “air fryer philips”.
- **Rowenta**: Measured on the search terms “rowenta” and “rowenta irons”, summed into one figure.

- [Philips profile](/demand/global-en/brands/philips)
- [Rowenta profile](/demand/global-en/brands/rowenta)
- [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Rowenta?

In September 2026, Rowenta had more branded searches than Philips among steam iron brands worldwide. Rowenta was estimated to have 187K branded searches compared to Philips’ 135K, and held a 15.5% Share of Search versus Philips’ 11.2%.

## Cite this page

Brandwave. "Philips vs Rowenta: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-rowenta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/philips-vs-rowenta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.