--- title: "Panasonic vs Philips: Which is searched more?" description: "Is Panasonic or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/panasonic-vs-philips" publisher: "Brandwave" --- # Panasonic vs Philips: Which is searched more? Is Panasonic or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and Philips - **Competitive set**: Steam iron brands - **Market**: Global - **Month measured**: Sep 2026 - **Panasonic Share of Search**: 40.8% - **Philips Share of Search**: 5.5% ## Is Panasonic or Philips more popular in search? - In September 2026, Panasonic had more branded searches than Philips among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Philips had 110,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Philips accounted for 5.5%. - Panasonic was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Philips’ share of searches among steam iron brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 101K to 110K. ## Top steam iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips was listed before Panasonic in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rowenta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CHI | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Black+Decker | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tefal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Panasonic | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about steam iron brands - Asked ChatGPT "Which steam iron brand should I buy?": 1. Rowenta, 2. Philips, 3. Black+Decker, 4. CHI - Asked ChatGPT "What are the best steam iron brands?": 1. Philips, 2. Tefal, 3. Panasonic, 4. Rowenta - Asked ChatGPT "What's the best steam iron brand for wrinkle removal?": 1. Philips, 2. Tefal, 3. Rowenta - Searched Google, AI Overview "steam iron brands": 1. Black+Decker, 2. Rowenta, 3. CHI, 4. Tefal, 5. Philips - Searched Google, AI Overview "best steam iron": 1. CHI, 2. Rowenta, 3. Black+Decker Not named in any answer: Russell Hobbs and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for steam iron brands worldwide in September 2026? - In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%. ## Month by month | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 38.5% | 1 | 101K | 4.7% | 6 | | Nov 2025 | 823K | 31.3% | 2 | 101K | 3.8% | 6 | | Dec 2025 | 823K | 35.1% | 1 | 90K | 3.8% | 6 | | Jan 2026 | 823K | 36.2% | 1 | 90K | 4% | 6 | | Feb 2026 | 1M | 46.1% | 1 | 82.6K | 3.8% | 6 | | Mar 2026 | 823K | 40.7% | 1 | 90K | 4.5% | 6 | | Apr 2026 | 1M | 48.2% | 1 | 90K | 4.3% | 6 | | May 2026 | 1M | 44.6% | 1 | 90K | 4% | 6 | | Jun 2026 | 823K | 41.3% | 1 | 90K | 4.5% | 6 | | Jul 2026 | 823K | 43.1% | 1 | 99K | 5.2% | 6 | | Aug 2026 | 823K | 42.5% | 1 | 110K | 5.7% | 5 | | Sep 2026 | 823K | 40.8% | 1 | 110K | 5.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search term “panasonic”. - **Philips**: Measured on the search terms “philips iron” and “philips steam iron”, summed into one figure. - [Panasonic profile](/demand/global-en/brands/panasonic) - [Philips profile](/demand/global-en/brands/philips) - [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panasonic or Philips more popular in search? In September 2026, Panasonic had more branded searches than Philips among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Philips had 110,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Philips accounted for 5.5%. ## Cite this page Brandwave. "Panasonic vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/panasonic-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-iron-brands/compare/panasonic-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.