---
title: "Steam iron brands: Which are searched most?"
description: "Compare the steam iron brands people buy. Share of Search among Philips, Tefal, Black and Decker, Rowenta, Bosch and Russell Hobbs, the steam iron brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steam-iron-brands"
publisher: "Brandwave"
---

# Steam iron brands: Which are searched most?

Compare the steam iron brands people buy. Share of Search among Philips, Tefal, Black and Decker, Rowenta, Bosch and Russell Hobbs, the steam iron brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Steam iron brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips, 42.9%

## Which brand is most popular in search among steam iron brands worldwide?

- In September 2026, Philips was the most searched among steam iron brands worldwide, with an estimated 970K branded searches and 42.9% estimated Share of Search within this set.
- Tefal is in 2nd place, 18.2 percentage points behind at 24.8% Share of Search.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide increased from 41.5% to 42.9%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide increased from 23.4% to 24.8%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among steam iron brands worldwide decreased from 8.2% to 7.5%.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide decreased from 8.3% to 6.8%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide peaked at 45.7% in August 2026 and was lowest at 38.5% in November 2025.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide peaked at 29.2% in November 2025 and was lowest at 17.8% in July 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide peaked at 12.1% in May 2026 and was lowest at 8.2% in December 2025.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam iron brands worldwide peaked at 12.3% in June 2026 and was lowest at 8.2% in August 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among steam iron brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide peaked at 8.4% in December 2025 and was lowest at 6.7% in August 2026.
- Across the 12 months ending September 2026, Bosch rose from 6th to 5th among steam iron brands worldwide.
- Across the 12 months ending September 2026, Russell Hobbs fell from 5th to 6th among steam iron brands worldwide.
- Across the 12 months ending September 2026, Black and Decker and Rowenta held steady: their estimated Share of Search among steam iron brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips vs Tefal: compare search popularity](/demand/global-en/compare/philips-vs-tefal): 42.9% against 24.8% Share of Search.
- [Philips vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-philips): 42.9% against 9.7% Share of Search.
- [Philips vs Rowenta: compare search popularity](/demand/global-en/compare/philips-vs-rowenta): 42.9% against 8.3% Share of Search.
- [Philips vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-philips): 42.9% against 7.5% Share of Search.
- [Tefal vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-tefal): 24.8% against 9.7% Share of Search.
- [Tefal vs Rowenta: compare search popularity](/demand/global-en/compare/rowenta-vs-tefal): 24.8% against 8.3% Share of Search.
- [Tefal vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-tefal): 24.8% against 7.5% Share of Search.
- [Black and Decker vs Rowenta: compare search popularity](/demand/global-en/compare/black-and-decker-vs-rowenta): 9.7% against 8.3% Share of Search.
- [Black and Decker vs Bosch: compare search popularity](/demand/global-en/compare/black-and-decker-vs-bosch): 9.7% against 7.5% Share of Search.
- [Rowenta vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-rowenta): 8.3% against 7.5% Share of Search.

## How did search popularity change for steam iron brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 20.9% to 24.8%.
- In September 2026, Philips lost estimated Share of Search among steam iron brands worldwide, from 45.7% to 42.9%.
- In September 2026, Bosch lost estimated Share of Search among steam iron brands worldwide, from 8.9% to 7.5%.
- In September 2026, Rowenta rose from 5th to 4th among steam iron brands worldwide.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
- Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 42.9% | 970K | -7.3% | Philips |
| 2 | Tefal | 24.8% | 560K | +17.2% | Tefal |
| 3 | Black and Decker | 9.7% | 220K | 0.0% | Black and Decker |
| 4 | Rowenta | 8.3% | 187K | 0.0% | Rowenta |
| 5 | Bosch | 7.5% | 169K | -17.6% | Bosch |
| 6 | Russell Hobbs | 6.8% | 153K | 0.0% | Russell Hobbs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1M | 41.5% | 1 |
| Oct 2025 | Tefal | 585K | 23.4% | 2 |
| Oct 2025 | Black and Decker | 245K | 9.8% | 3 |
| Oct 2025 | Rowenta | 219K | 8.8% | 4 |
| Oct 2025 | Russell Hobbs | 208K | 8.3% | 5 |
| Oct 2025 | Bosch | 205K | 8.2% | 6 |
| Nov 2025 | Philips | 1.2M | 38.5% | 1 |
| Nov 2025 | Tefal | 918K | 29.2% | 2 |
| Nov 2025 | Rowenta | 323K | 10.3% | 3 |
| Nov 2025 | Black and Decker | 270K | 8.6% | 4 |
| Nov 2025 | Russell Hobbs | 256K | 8.1% | 5 |
| Nov 2025 | Bosch | 169K | 5.4% | 6 |
| Dec 2025 | Philips | 1.3M | 44.2% | 1 |
| Dec 2025 | Tefal | 734K | 24.7% | 2 |
| Dec 2025 | Rowenta | 264K | 8.9% | 3 |
| Dec 2025 | Russell Hobbs | 249K | 8.4% | 4 |
| Dec 2025 | Black and Decker | 245K | 8.2% | 5 |
| Dec 2025 | Bosch | 169K | 5.7% | 6 |
| Jan 2026 | Philips | 1M | 39.5% | 1 |
| Jan 2026 | Tefal | 715K | 27.2% | 2 |
| Jan 2026 | Rowenta | 264K | 10.1% | 3 |
| Jan 2026 | Black and Decker | 220K | 8.4% | 4 |
| Jan 2026 | Russell Hobbs | 217K | 8.3% | 5 |
| Jan 2026 | Bosch | 169K | 6.5% | 6 |
| Feb 2026 | Philips | 930K | 42.4% | 1 |
| Feb 2026 | Tefal | 571K | 26.1% | 2 |
| Feb 2026 | Black and Decker | 201K | 9.2% | 3 |
| Feb 2026 | Rowenta | 180K | 8.2% | 4 |
| Feb 2026 | Russell Hobbs | 170K | 7.8% | 5 |
| Feb 2026 | Bosch | 139K | 6.4% | 6 |
| Mar 2026 | Philips | 894K | 40.4% | 1 |
| Mar 2026 | Tefal | 571K | 25.8% | 2 |
| Mar 2026 | Black and Decker | 220K | 9.9% | 3 |
| Mar 2026 | Rowenta | 183K | 8.3% | 4 |
| Mar 2026 | Russell Hobbs | 177K | 8% | 5 |
| Mar 2026 | Bosch | 169K | 7.6% | 6 |
| Apr 2026 | Philips | 894K | 42.9% | 1 |
| Apr 2026 | Tefal | 467K | 22.4% | 2 |
| Apr 2026 | Black and Decker | 220K | 10.6% | 3 |
| Apr 2026 | Rowenta | 183K | 8.8% | 4 |
| Apr 2026 | Bosch | 169K | 8.1% | 5 |
| Apr 2026 | Russell Hobbs | 151K | 7.2% | 6 |
| May 2026 | Philips | 864K | 38.9% | 1 |
| May 2026 | Tefal | 549K | 24.7% | 2 |
| May 2026 | Black and Decker | 270K | 12.1% | 3 |
| May 2026 | Rowenta | 219K | 9.9% | 4 |
| May 2026 | Bosch | 169K | 7.6% | 5 |
| May 2026 | Russell Hobbs | 151K | 6.8% | 6 |
| Jun 2026 | Philips | 865K | 40.2% | 1 |
| Jun 2026 | Tefal | 458K | 21.3% | 2 |
| Jun 2026 | Rowenta | 264K | 12.3% | 3 |
| Jun 2026 | Black and Decker | 245K | 11.4% | 4 |
| Jun 2026 | Bosch | 169K | 7.8% | 5 |
| Jun 2026 | Russell Hobbs | 151K | 7% | 6 |
| Jul 2026 | Philips | 1M | 45.7% | 1 |
| Jul 2026 | Tefal | 391K | 17.8% | 2 |
| Jul 2026 | Rowenta | 264K | 12% | 3 |
| Jul 2026 | Black and Decker | 220K | 10% | 4 |
| Jul 2026 | Bosch | 169K | 7.7% | 5 |
| Jul 2026 | Russell Hobbs | 148K | 6.7% | 6 |
| Aug 2026 | Philips | 1M | 45.7% | 1 |
| Aug 2026 | Tefal | 478K | 20.9% | 2 |
| Aug 2026 | Black and Decker | 220K | 9.6% | 3 |
| Aug 2026 | Bosch | 205K | 8.9% | 4 |
| Aug 2026 | Rowenta | 187K | 8.2% | 5 |
| Aug 2026 | Russell Hobbs | 153K | 6.7% | 6 |
| Sep 2026 | Philips | 970K | 42.9% | 1 |
| Sep 2026 | Tefal | 560K | 24.8% | 2 |
| Sep 2026 | Black and Decker | 220K | 9.7% | 3 |
| Sep 2026 | Rowenta | 187K | 8.3% | 4 |
| Sep 2026 | Bosch | 169K | 7.5% | 5 |
| Sep 2026 | Russell Hobbs | 153K | 6.8% | 6 |

## What is being compared

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Rowenta**: Measured on the search terms “rowenta” and “rowenta irons”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs irons”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Bosch](/demand/global-en/brands/bosch)
- [Philips](/demand/global-en/brands/philips)
- [Rowenta](/demand/global-en/brands/rowenta)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among steam iron brands worldwide?

In September 2026, Philips was the most searched among steam iron brands worldwide, with an estimated 970K branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Steam iron brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/steam-iron-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steam-iron-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.