---
title: "Steak knives brands: Which are searched most?"
description: "Compare the steak knives brands people buy. Share of Search among Victorinox, Wusthof, GLOBAL and ZWILLING, the steak knives brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/steak-knives-brands"
publisher: "Brandwave"
---

# Steak knives brands: Which are searched most?

Compare the steak knives brands people buy. Share of Search among Victorinox, Wusthof, GLOBAL and ZWILLING, the steak knives brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Steak knives brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Victorinox, 52.9%

## Which brand is most popular in search among steak knives brands worldwide?

- In September 2026, Victorinox was the most searched among steak knives brands worldwide, with an estimated 3.6K branded searches and 52.9% estimated Share of Search within this set.
- Wusthof is in 2nd place, 29.4 percentage points behind at 23.5% Share of Search.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among steak knives brands worldwide increased from 30.6% to 52.9%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide decreased from 56.3% to 23.5%.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among steak knives brands worldwide increased from 6.1% to 12.9%.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide increased from 7% to 10.6%.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among steak knives brands worldwide peaked at 52.9% in September 2026 and was lowest at 17.6% in April 2026.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide peaked at 73.6% in April 2026 and was lowest at 23.5% in September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among steak knives brands worldwide peaked at 12.9% in September 2026 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide peaked at 19% in January 2026 and was lowest at 4.2% in March 2026.
- Across the 12 months ending September 2026, Victorinox rose from 2nd to 1st among steak knives brands worldwide.
- Across the 12 months ending September 2026, Wusthof fell from 1st to 2nd among steak knives brands worldwide.
- Across the 12 months ending September 2026, GLOBAL rose from 4th to 3rd among steak knives brands worldwide.
- Across the 12 months ending September 2026, ZWILLING fell from 3rd to 4th among steak knives brands worldwide.

## Compare search popularity between leading brands

- [Victorinox vs Wusthof: compare search popularity](/demand/global-en/compare/victorinox-vs-wusthof): 52.9% against 23.5% Share of Search.
- [Victorinox vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-victorinox): 52.9% against 12.9% Share of Search.
- [Victorinox vs ZWILLING: compare search popularity](/demand/global-en/compare/victorinox-vs-zwilling): 52.9% against 10.6% Share of Search.
- [Wusthof vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-wusthof): 23.5% against 12.9% Share of Search.
- [Wusthof vs ZWILLING: compare search popularity](/demand/global-en/compare/wusthof-vs-zwilling): 23.5% against 10.6% Share of Search.
- [GLOBAL vs ZWILLING: compare search popularity](/demand/global-en/compare/global-knives-vs-zwilling): 12.9% against 10.6% Share of Search.

## How did search popularity change for steak knives brands worldwide in September 2026?

- In September 2026, Victorinox overtook Wusthof to become the leader among steak knives brands worldwide, with 52.9% estimated Share of Search.
- In September 2026, GLOBAL gained estimated Share of Search among steak knives brands worldwide, from 7.7% to 12.9%.
- In September 2026, ZWILLING gained estimated Share of Search among steak knives brands worldwide, from 6.3% to 10.6%.
- In September 2026, Wusthof lost estimated Share of Search among steak knives brands worldwide, from 47.4% to 23.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Victorinox | 52.9% | 3.6K | -18.2% | Victorinox |
| 2 | Wusthof | 23.5% | 1.6K | -70.4% | Wusthof |
| 3 | GLOBAL | 12.9% | 880 | 0.0% | GLOBAL |
| 4 | ZWILLING | 10.6% | 720 | 0.0% | ZWILLING |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wusthof | 8.1K | 56.3% | 1 |
| Oct 2025 | Victorinox | 4.4K | 30.6% | 2 |
| Oct 2025 | ZWILLING | 1K | 7% | 3 |
| Oct 2025 | GLOBAL | 880 | 6.1% | 4 |
| Nov 2025 | Wusthof | 9.9K | 54.4% | 1 |
| Nov 2025 | Victorinox | 5.4K | 29.7% | 2 |
| Nov 2025 | ZWILLING | 1.6K | 8.8% | 3 |
| Nov 2025 | GLOBAL | 1.3K | 7.1% | 4 |
| Dec 2025 | Wusthof | 18.1K | 59% | 1 |
| Dec 2025 | Victorinox | 6.6K | 21.5% | 2 |
| Dec 2025 | ZWILLING | 4.4K | 14.3% | 3 |
| Dec 2025 | GLOBAL | 1.6K | 5.2% | 4 |
| Jan 2026 | Wusthof | 9.9K | 52.4% | 1 |
| Jan 2026 | Victorinox | 4.4K | 23.3% | 2 |
| Jan 2026 | ZWILLING | 3.6K | 19% | 3 |
| Jan 2026 | GLOBAL | 1K | 5.3% | 4 |
| Feb 2026 | Wusthof | 9.9K | 65.6% | 1 |
| Feb 2026 | Victorinox | 3.6K | 23.8% | 2 |
| Feb 2026 | GLOBAL | 880 | 5.8% | 3 |
| Feb 2026 | ZWILLING | 720 | 4.8% | 4 |
| Mar 2026 | Wusthof | 12.1K | 69.9% | 1 |
| Mar 2026 | Victorinox | 3.6K | 20.8% | 2 |
| Mar 2026 | GLOBAL | 880 | 5.1% | 3 |
| Mar 2026 | ZWILLING | 720 | 4.2% | 4 |
| Apr 2026 | Wusthof | 12.1K | 73.6% | 1 |
| Apr 2026 | Victorinox | 2.9K | 17.6% | 2 |
| Apr 2026 | GLOBAL | 720 | 4.4% | 3 |
| Apr 2026 | ZWILLING | 720 | 4.4% | 4 |
| May 2026 | Wusthof | 5.4K | 56.2% | 1 |
| May 2026 | Victorinox | 2.9K | 30.2% | 2 |
| May 2026 | GLOBAL | 720 | 7.5% | 3 |
| May 2026 | ZWILLING | 590 | 6.1% | 4 |
| Jun 2026 | Wusthof | 4.4K | 50.3% | 1 |
| Jun 2026 | Victorinox | 2.9K | 33.2% | 2 |
| Jun 2026 | GLOBAL | 720 | 8.2% | 3 |
| Jun 2026 | ZWILLING | 720 | 8.2% | 4 |
| Jul 2026 | Wusthof | 6.6K | 55.9% | 1 |
| Jul 2026 | Victorinox | 3.6K | 30.5% | 2 |
| Jul 2026 | ZWILLING | 880 | 7.5% | 3 |
| Jul 2026 | GLOBAL | 720 | 6.1% | 4 |
| Aug 2026 | Wusthof | 5.4K | 47.4% | 1 |
| Aug 2026 | Victorinox | 4.4K | 38.6% | 2 |
| Aug 2026 | GLOBAL | 880 | 7.7% | 3 |
| Aug 2026 | ZWILLING | 720 | 6.3% | 4 |
| Sep 2026 | Victorinox | 3.6K | 52.9% | 1 |
| Sep 2026 | Wusthof | 1.6K | 23.5% | 2 |
| Sep 2026 | GLOBAL | 880 | 12.9% | 3 |
| Sep 2026 | ZWILLING | 720 | 10.6% | 4 |

## What is being compared

- **GLOBAL**: Measured on the search term “global kitchen knives”.
- **Victorinox**: Measured on the search term “kitchen knives victorinox”.
- **Wusthof**: Measured on the search term “kitchen knives wusthof”.
- **ZWILLING**: Measured on the search term “kitchen knives zwilling”.

- [GLOBAL](/demand/global-en/brands/global-knives)
- [Victorinox](/demand/global-en/brands/victorinox)
- [Wusthof](/demand/global-en/brands/wusthof)
- [ZWILLING](/demand/global-en/brands/zwilling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among steak knives brands worldwide?

In September 2026, Victorinox was the most searched among steak knives brands worldwide, with an estimated 3.6K branded searches and 52.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Steak knives brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/steak-knives-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/steak-knives-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.