--- title: "Muji vs Rhodia: Which is searched more?" description: "Is Muji or Rhodia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stationery/compare/muji-vs-rhodia" publisher: "Brandwave" --- # Muji vs Rhodia: Which is searched more? Is Muji or Rhodia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muji and Rhodia - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Sep 2026 - **Muji Share of Search**: 5.1% - **Rhodia Share of Search**: 1.9% ## Is Muji or Rhodia more popular in search? - In September 2026, Muji had more branded searches than Rhodia among stationery worldwide. Muji had about 60,500 branded searches, while Rhodia had 22,200. Muji made up 5.1% of all stationery searches we track, and Rhodia accounted for 1.9%. - Muji was ahead of Rhodia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muji’s share of searches among stationery worldwide moved from 4.3% to 5.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Rhodia’s share of searches among stationery worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 22.2K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muji was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rhodia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Muji was listed before Rhodia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie and Paper Mate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in September 2026? - In September 2026, Muji lost share of searches among stationery worldwide, from 6% to 5.1%. ## Month by month | Month | Muji estimated searches | Muji Share of Search | Muji rank | Rhodia estimated searches | Rhodia Share of Search | Rhodia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.3% | 6 | 22.2K | 1.9% | 8 | | Nov 2025 | 74K | 6% | 5 | 22.2K | 1.8% | 9 | | Dec 2025 | 74K | 5.5% | 5 | 22.2K | 1.6% | 9 | | Jan 2026 | 60.5K | 4.6% | 6 | 22.2K | 1.7% | 9 | | Feb 2026 | 49.5K | 4.9% | 6 | 18.1K | 1.8% | 9 | | Mar 2026 | 60.5K | 5.3% | 6 | 22.2K | 2% | 9 | | Apr 2026 | 49.5K | 4.6% | 6 | 18.1K | 1.7% | 9 | | May 2026 | 49.5K | 5% | 6 | 18.1K | 1.8% | 9 | | Jun 2026 | 49.5K | 5.2% | 6 | 18.1K | 1.9% | 9 | | Jul 2026 | 49.5K | 5.1% | 6 | 18.1K | 1.8% | 9 | | Aug 2026 | 74K | 6% | 5 | 22.2K | 1.8% | 9 | | Sep 2026 | 60.5K | 5.1% | 6 | 22.2K | 1.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Muji’s and Rhodia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muji**: Measured on the search term “muji pen”. - **Rhodia**: Measured on the search term “rhodia”. - [Muji profile](/demand/global-en/brands/muji) - [Rhodia profile](/demand/global-en/brands/rhodia) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muji or Rhodia more popular in search? In September 2026, Muji had more branded searches than Rhodia among stationery worldwide. Muji had about 60,500 branded searches, while Rhodia had 22,200. Muji made up 5.1% of all stationery searches we track, and Rhodia accounted for 1.9%. ## Cite this page Brandwave. "Muji vs Rhodia: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stationery/compare/muji-vs-rhodia This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stationery/compare/muji-vs-rhodia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.