--- title: "Moleskine vs Sharpie: Which is searched more?" description: "Is Moleskine or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stationery/compare/moleskine-vs-sharpie" publisher: "Brandwave" --- # Moleskine vs Sharpie: Which is searched more? Is Moleskine or Sharpie more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moleskine and Sharpie - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Sep 2026 - **Moleskine Share of Search**: 16.9% - **Sharpie Share of Search**: 13.8% ## Is Moleskine or Sharpie more popular in search? - In September 2026, Moleskine had more branded searches than Sharpie among stationery worldwide. Moleskine had about 201,000 branded searches, while Sharpie had 165,000. Moleskine made up 16.9% of all stationery searches we track, and Sharpie accounted for 13.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Sharpie took it in March 2026, Moleskine took it in June 2026. - Across the 12 months ending September 2026, Moleskine’s share of searches among stationery worldwide moved from 17.5% to 16.9%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Sharpie’s share of searches among stationery worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches held steady at 165K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Moleskine nor Sharpie showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie and Paper Mate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in September 2026? - In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%. ## Month by month | Month | Moleskine estimated searches | Moleskine Share of Search | Moleskine rank | Sharpie estimated searches | Sharpie Share of Search | Sharpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 17.5% | 2 | 165K | 14.3% | 3 | | Nov 2025 | 246K | 20% | 2 | 165K | 13.4% | 3 | | Dec 2025 | 301K | 22.3% | 2 | 165K | 12.2% | 4 | | Jan 2026 | 246K | 18.6% | 2 | 165K | 12.5% | 4 | | Feb 2026 | 165K | 16.4% | 2 | 135K | 13.4% | 3 | | Mar 2026 | 165K | 14.6% | 3 | 201K | 17.7% | 2 | | Apr 2026 | 165K | 15.4% | 2 | 165K | 15.4% | 3 | | May 2026 | 165K | 16.6% | 2 | 165K | 16.6% | 3 | | Jun 2026 | 165K | 17.3% | 2 | 135K | 14.2% | 3 | | Jul 2026 | 165K | 16.9% | 2 | 135K | 13.8% | 3 | | Aug 2026 | 201K | 16.3% | 2 | 165K | 13.4% | 3 | | Sep 2026 | 201K | 16.9% | 2 | 165K | 13.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Moleskine’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moleskine**: Measured on the search term “moleskine”. - **Sharpie**: Measured on the search term “sharpie”. - [Moleskine profile](/demand/global-en/brands/moleskine) - [Sharpie profile](/demand/global-en/brands/sharpie) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moleskine or Sharpie more popular in search? In September 2026, Moleskine had more branded searches than Sharpie among stationery worldwide. Moleskine had about 201,000 branded searches, while Sharpie had 165,000. Moleskine made up 16.9% of all stationery searches we track, and Sharpie accounted for 13.8%. ## Cite this page Brandwave. "Moleskine vs Sharpie: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stationery/compare/moleskine-vs-sharpie This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stationery/compare/moleskine-vs-sharpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.