--- title: "BIC vs Leuchtturm1917: Which is searched more?" description: "Is BIC or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stationery/compare/bic-vs-leuchtturm1917" publisher: "Brandwave" --- # BIC vs Leuchtturm1917: Which is searched more? Is BIC or Leuchtturm1917 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stationery set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Leuchtturm1917 - **Competitive set**: Stationery - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 42.2% - **Leuchtturm1917 Share of Search**: 7.6% ## Is BIC or Leuchtturm1917 more popular in search? - In September 2026, BIC had more branded searches than Leuchtturm1917 among stationery worldwide. BIC had about 503,000 branded searches, while Leuchtturm1917 had 90,500. BIC made up 42.2% of all stationery searches we track, and Leuchtturm1917 accounted for 7.6%. - BIC was ahead of Leuchtturm1917 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among stationery worldwide moved from 41.5% to 42.2%, and its estimated monthly branded searches moved from 478K to 503K. - Across the 12 months ending September 2026, Leuchtturm1917’s share of searches among stationery worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top stationery in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leuchtturm1917 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BIC was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leuchtturm1917 was listed before BIC in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Muji | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Leuchtturm1917 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midori | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Staedtler | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhodia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Paper Mate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stationery - Asked ChatGPT "Which stationery should I buy?": named none of the brands we track - Asked ChatGPT "What are the best stationery brands?": 1. Muji, 2. Leuchtturm1917, 3. Midori, 4. Rhodia - Asked ChatGPT "What's the best stationery for school and office?": 1. BIC, 2. Staedtler, 3. Muji, 4. Leuchtturm1917 - Searched Google, AI Overview "stationery brands": 1. Muji, 2. Midori, 3. Rhodia, 4. Leuchtturm1917 - Searched Google, AI Overview "best stationery": 1. Muji Not named in any answer: Moleskine, Sharpie and Paper Mate. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for stationery worldwide in September 2026? - In September 2026, BIC gained share of searches among stationery worldwide, from 40.7% to 42.2%. - In September 2026, Leuchtturm1917 lost share of searches among stationery worldwide, from 8.9% to 7.6%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Leuchtturm1917 estimated searches | Leuchtturm1917 Share of Search | Leuchtturm1917 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 478K | 41.5% | 1 | 90.5K | 7.9% | 4 | | Nov 2025 | 478K | 38.9% | 1 | 110K | 8.9% | 4 | | Dec 2025 | 483K | 35.7% | 1 | 165K | 12.2% | 3 | | Jan 2026 | 492K | 37.2% | 1 | 165K | 12.5% | 3 | | Feb 2026 | 411K | 40.8% | 1 | 90.5K | 9% | 4 | | Mar 2026 | 478K | 42.2% | 1 | 74K | 6.5% | 4 | | Apr 2026 | 478K | 44.8% | 1 | 74K | 6.9% | 4 | | May 2026 | 411K | 41.4% | 1 | 74K | 7.5% | 4 | | Jun 2026 | 402K | 42.2% | 1 | 74K | 7.8% | 4 | | Jul 2026 | 402K | 41.1% | 1 | 90.5K | 9.2% | 4 | | Aug 2026 | 503K | 40.7% | 1 | 110K | 8.9% | 4 | | Sep 2026 | 503K | 42.2% | 1 | 90.5K | 7.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Leuchtturm1917’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic”, “bic lighter” and “bic pen”, summed into one figure. - **Leuchtturm1917**: Measured on the search term “leuchtturm1917”. - [BIC profile](/demand/global-en/brands/bic) - [Leuchtturm1917 profile](/demand/global-en/brands/leuchtturm1917) - [All stationery worldwide](/demand/global-en/categories/stationery): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Leuchtturm1917 more popular in search? In September 2026, BIC had more branded searches than Leuchtturm1917 among stationery worldwide. BIC had about 503,000 branded searches, while Leuchtturm1917 had 90,500. BIC made up 42.2% of all stationery searches we track, and Leuchtturm1917 accounted for 7.6%. ## Cite this page Brandwave. "BIC vs Leuchtturm1917: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stationery/compare/bic-vs-leuchtturm1917 This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stationery/compare/bic-vs-leuchtturm1917. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.