---
title: "Stationery: Which brands are most popular in search?"
description: "Compare the stationery people search for. Share of Search among Pilot, Moleskine, Sharpie, Staedtler, BIC and Paper Mate, the stationery Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stationery"
publisher: "Brandwave"
---

# Stationery: Which brands are most popular in search?

Compare the stationery people search for. Share of Search among Pilot, Moleskine, Sharpie, Staedtler, BIC and Paper Mate, the stationery Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stationery
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pilot, 32.9%

## Which brand is most popular in search among stationery worldwide?

- In August 2026, Pilot was the most searched among stationery worldwide, with an estimated 270K branded searches and 32.9% estimated Share of Search within this set.
- Moleskine is in 2nd place, 8.4 percentage points behind at 24.5% Share of Search.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide increased from 29% to 32.9%.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide decreased from 26.5% to 24.5%.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide decreased from 21.7% to 20.1%.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide decreased from 11.9% to 9%.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide increased from 6.5% to 7.4%.
- Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide increased from 4.4% to 6%.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among stationery worldwide peaked at 38.3% in July 2026 and was lowest at 26.4% in December 2025.
- Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide peaked at 36.1% in December 2025 and was lowest at 22.2% in March 2026.
- Across the 11 months ending August 2026, Sharpie’s estimated Share of Search among stationery worldwide peaked at 27.1% in March 2026 and was lowest at 19.2% in July 2026.
- Across the 11 months ending August 2026, Staedtler’s estimated Share of Search among stationery worldwide peaked at 11.9% in October 2025 and was lowest at 8.6% in July 2026.
- Across the 11 months ending August 2026, BIC’s estimated Share of Search among stationery worldwide peaked at 7.4% in August 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Paper Mate’s estimated Share of Search among stationery worldwide peaked at 6% in August 2026 and was lowest at 3.9% in May 2026.

## Compare search popularity between leading brands

- [Pilot vs Moleskine: compare search popularity](/demand/global-en/compare/moleskine-vs-pilot-pens): 32.9% against 24.5% Share of Search.
- [Pilot vs Sharpie: compare search popularity](/demand/global-en/compare/pilot-pens-vs-sharpie): 32.9% against 20.1% Share of Search.
- [Pilot vs Staedtler: compare search popularity](/demand/global-en/compare/pilot-pens-vs-staedtler): 32.9% against 9% Share of Search.
- [Pilot vs BIC: compare search popularity](/demand/global-en/compare/bic-vs-pilot-pens): 32.9% against 7.4% Share of Search.
- [Moleskine vs Sharpie: compare search popularity](/demand/global-en/compare/moleskine-vs-sharpie): 24.5% against 20.1% Share of Search.
- [Moleskine vs Staedtler: compare search popularity](/demand/global-en/compare/moleskine-vs-staedtler): 24.5% against 9% Share of Search.
- [Moleskine vs BIC: compare search popularity](/demand/global-en/compare/bic-vs-moleskine): 24.5% against 7.4% Share of Search.
- [Sharpie vs Staedtler: compare search popularity](/demand/global-en/compare/sharpie-vs-staedtler): 20.1% against 9% Share of Search.
- [Sharpie vs BIC: compare search popularity](/demand/global-en/compare/bic-vs-sharpie): 20.1% against 7.4% Share of Search.
- [Staedtler vs BIC: compare search popularity](/demand/global-en/compare/bic-vs-staedtler): 9% against 7.4% Share of Search.

## How did search popularity change for stationery worldwide in August 2026?

- In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.8% to 7.4%.
- In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 4.7% to 6%.
- In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 23.4% to 24.5%.
- In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 19.2% to 20.1%.
- In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 38.3% to 32.9%.
- Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pilot | 32.9% | 270K | 0.0% | Pilot |
| 2 | Moleskine | 24.5% | 201K | +21.8% | Moleskine |
| 3 | Sharpie | 20.1% | 165K | +22.2% | Sharpie |
| 4 | Staedtler | 9% | 74K | +22.3% | Staedtler |
| 5 | BIC | 7.4% | 60.5K | +49.4% | BIC |
| 6 | Paper Mate | 6% | 49.5K | +49.5% | Paper Mate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pilot | 220K | 29% | 1 |
| Oct 2025 | Moleskine | 201K | 26.5% | 2 |
| Oct 2025 | Sharpie | 165K | 21.7% | 3 |
| Oct 2025 | Staedtler | 90.5K | 11.9% | 4 |
| Oct 2025 | BIC | 49.5K | 6.5% | 5 |
| Oct 2025 | Paper Mate | 33.1K | 4.4% | 6 |
| Nov 2025 | Moleskine | 246K | 31.2% | 1 |
| Nov 2025 | Pilot | 220K | 27.9% | 2 |
| Nov 2025 | Sharpie | 165K | 20.9% | 3 |
| Nov 2025 | Staedtler | 74K | 9.4% | 4 |
| Nov 2025 | BIC | 49.5K | 6.3% | 5 |
| Nov 2025 | Paper Mate | 33.1K | 4.2% | 6 |
| Dec 2025 | Moleskine | 301K | 36.1% | 1 |
| Dec 2025 | Pilot | 220K | 26.4% | 2 |
| Dec 2025 | Sharpie | 165K | 19.8% | 3 |
| Dec 2025 | Staedtler | 74K | 8.9% | 4 |
| Dec 2025 | BIC | 40.5K | 4.9% | 5 |
| Dec 2025 | Paper Mate | 33.1K | 4% | 6 |
| Jan 2026 | Moleskine | 246K | 30.3% | 1 |
| Jan 2026 | Pilot | 220K | 27.1% | 2 |
| Jan 2026 | Sharpie | 165K | 20.3% | 3 |
| Jan 2026 | Staedtler | 90.5K | 11.2% | 4 |
| Jan 2026 | BIC | 49.5K | 6.1% | 5 |
| Jan 2026 | Paper Mate | 40.5K | 5% | 6 |
| Feb 2026 | Pilot | 220K | 32.2% | 1 |
| Feb 2026 | Moleskine | 165K | 24.1% | 2 |
| Feb 2026 | Sharpie | 135K | 19.7% | 3 |
| Feb 2026 | Staedtler | 74K | 10.8% | 4 |
| Feb 2026 | BIC | 49.5K | 7.2% | 5 |
| Feb 2026 | Paper Mate | 40.5K | 5.9% | 6 |
| Mar 2026 | Pilot | 220K | 29.6% | 1 |
| Mar 2026 | Sharpie | 201K | 27.1% | 2 |
| Mar 2026 | Moleskine | 165K | 22.2% | 3 |
| Mar 2026 | Staedtler | 74K | 10% | 4 |
| Mar 2026 | BIC | 49.5K | 6.7% | 5 |
| Mar 2026 | Paper Mate | 33.1K | 4.5% | 6 |
| Apr 2026 | Pilot | 220K | 31.7% | 1 |
| Apr 2026 | Moleskine | 165K | 23.8% | 2 |
| Apr 2026 | Sharpie | 165K | 23.8% | 3 |
| Apr 2026 | Staedtler | 60.5K | 8.7% | 4 |
| Apr 2026 | BIC | 49.5K | 7.1% | 5 |
| Apr 2026 | Paper Mate | 33.1K | 4.8% | 6 |
| May 2026 | Pilot | 220K | 32% | 1 |
| May 2026 | Moleskine | 165K | 24% | 2 |
| May 2026 | Sharpie | 165K | 24% | 3 |
| May 2026 | Staedtler | 60.5K | 8.8% | 4 |
| May 2026 | BIC | 49.5K | 7.2% | 5 |
| May 2026 | Paper Mate | 27.1K | 3.9% | 6 |
| Jun 2026 | Pilot | 220K | 33.9% | 1 |
| Jun 2026 | Moleskine | 165K | 25.5% | 2 |
| Jun 2026 | Sharpie | 135K | 20.8% | 3 |
| Jun 2026 | Staedtler | 60.5K | 9.3% | 4 |
| Jun 2026 | BIC | 40.5K | 6.2% | 5 |
| Jun 2026 | Paper Mate | 27.1K | 4.2% | 6 |
| Jul 2026 | Pilot | 270K | 38.3% | 1 |
| Jul 2026 | Moleskine | 165K | 23.4% | 2 |
| Jul 2026 | Sharpie | 135K | 19.2% | 3 |
| Jul 2026 | Staedtler | 60.5K | 8.6% | 4 |
| Jul 2026 | BIC | 40.5K | 5.8% | 5 |
| Jul 2026 | Paper Mate | 33.1K | 4.7% | 6 |
| Aug 2026 | Pilot | 270K | 32.9% | 1 |
| Aug 2026 | Moleskine | 201K | 24.5% | 2 |
| Aug 2026 | Sharpie | 165K | 20.1% | 3 |
| Aug 2026 | Staedtler | 74K | 9% | 4 |
| Aug 2026 | BIC | 60.5K | 7.4% | 5 |
| Aug 2026 | Paper Mate | 49.5K | 6% | 6 |
| Sep 2026 | BIC | — | — | — |
| Sep 2026 | Moleskine | — | — | — |
| Sep 2026 | Paper Mate | — | — | — |
| Sep 2026 | Pilot | — | — | — |
| Sep 2026 | Sharpie | — | — | — |
| Sep 2026 | Staedtler | — | — | — |

## What is being compared

- **BIC**: Measured on the search term “bic pen”.
- **Moleskine**: Measured on the search term “moleskine”.
- **Paper Mate**: Measured on the search term “paper mate”.
- **Pilot**: Measured on the search terms “pilot pen” and “pilot pens”, summed into one figure.
- **Sharpie**: Measured on the search term “sharpie”.
- **Staedtler**: Measured on the search term “staedtler”.

- [BIC](/demand/global-en/brands/bic)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Paper Mate](/demand/global-en/brands/paper-mate)
- [Pilot](/demand/global-en/brands/pilot-pens)
- [Sharpie](/demand/global-en/brands/sharpie)
- [Staedtler](/demand/global-en/brands/staedtler)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stationery worldwide?

In August 2026, Pilot was the most searched among stationery worldwide, with an estimated 270K branded searches and 32.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stationery: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/stationery

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stationery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.