--- title: "Stationary bike brands: Which are searched most?" description: "Compare the stationary bike brands people buy. Share of Search among Peloton, NordicTrack and Bowflex, the stationary bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stationary-bike-brands" publisher: "Brandwave" --- # Stationary bike brands: Which are searched most? Compare the stationary bike brands people buy. Share of Search among Peloton, NordicTrack and Bowflex, the stationary bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Stationary bike brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Peloton, 76.3% ## Which brand is most popular in search among stationary bike brands worldwide? - In September 2026, Peloton was the most searched among stationary bike brands worldwide, with an estimated 788K branded searches and 76.3% estimated Share of Search within this set. - NordicTrack is in 2nd place, 61.4 percentage points behind at 14.9% Share of Search. - Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stationary bike brands worldwide decreased from 80.2% to 76.3%. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stationary bike brands worldwide increased from 13.6% to 14.9%. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stationary bike brands worldwide increased from 6.2% to 8.8%. - Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stationary bike brands worldwide peaked at 80.2% in October 2025 and was lowest at 69.9% in January 2026. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stationary bike brands worldwide peaked at 23.6% in January 2026 and was lowest at 13.6% in October 2025. ## Compare search popularity between leading brands - [Peloton vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-peloton): 76.3% against 14.9% Share of Search. - [Peloton vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-peloton): 76.3% against 8.8% Share of Search. - [NordicTrack vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-nordictrack): 14.9% against 8.8% Share of Search. ## How did search popularity change for stationary bike brands worldwide in September 2026? - In September 2026, Peloton gained estimated Share of Search among stationary bike brands worldwide, from 72.5% to 76.3%. - In September 2026, NordicTrack lost estimated Share of Search among stationary bike brands worldwide, from 19.2% to 14.9%. - Bowflex’s estimated Share of Search among stationary bike brands worldwide has gained ground for 3 months in a row, from 7% to 8.8% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Peloton | 76.3% | 788K | 0.0% | Peloton | | 2 | NordicTrack | 14.9% | 154K | -26.1% | NordicTrack | | 3 | Bowflex | 8.8% | 90.5K | 0.0% | Bowflex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peloton | 1.2M | 80.2% | 1 | | Oct 2025 | NordicTrack | 199K | 13.6% | 2 | | Oct 2025 | Bowflex | 90.5K | 6.2% | 3 | | Nov 2025 | Peloton | 1.1M | 72.2% | 1 | | Nov 2025 | NordicTrack | 333K | 20.9% | 2 | | Nov 2025 | Bowflex | 110K | 6.9% | 3 | | Dec 2025 | Peloton | 1.2M | 70.7% | 1 | | Dec 2025 | NordicTrack | 369K | 22.6% | 2 | | Dec 2025 | Bowflex | 110K | 6.7% | 3 | | Jan 2026 | Peloton | 1.2M | 69.9% | 1 | | Jan 2026 | NordicTrack | 398K | 23.6% | 2 | | Jan 2026 | Bowflex | 110K | 6.5% | 3 | | Feb 2026 | Peloton | 947K | 71.5% | 1 | | Feb 2026 | NordicTrack | 287K | 21.7% | 2 | | Feb 2026 | Bowflex | 90.5K | 6.8% | 3 | | Mar 2026 | Peloton | 924K | 72.2% | 1 | | Mar 2026 | NordicTrack | 265K | 20.7% | 2 | | Mar 2026 | Bowflex | 90.5K | 7.1% | 3 | | Apr 2026 | Peloton | 924K | 75.8% | 1 | | Apr 2026 | NordicTrack | 205K | 16.8% | 2 | | Apr 2026 | Bowflex | 90.5K | 7.4% | 3 | | May 2026 | Peloton | 924K | 76.6% | 1 | | May 2026 | NordicTrack | 192K | 15.9% | 2 | | May 2026 | Bowflex | 90.5K | 7.5% | 3 | | Jun 2026 | Peloton | 788K | 74.4% | 1 | | Jun 2026 | NordicTrack | 197K | 18.6% | 2 | | Jun 2026 | Bowflex | 74K | 7% | 3 | | Jul 2026 | Peloton | 788K | 71.7% | 1 | | Jul 2026 | NordicTrack | 221K | 20.1% | 2 | | Jul 2026 | Bowflex | 90.5K | 8.2% | 3 | | Aug 2026 | Peloton | 788K | 72.5% | 1 | | Aug 2026 | NordicTrack | 209K | 19.2% | 2 | | Aug 2026 | Bowflex | 90.5K | 8.3% | 3 | | Sep 2026 | Peloton | 788K | 76.3% | 1 | | Sep 2026 | NordicTrack | 154K | 14.9% | 2 | | Sep 2026 | Bowflex | 90.5K | 8.8% | 3 | ## What is being compared - **Bowflex**: Measured on the search term “bowflex”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - [Bowflex](/demand/global-en/brands/bowflex) - [NordicTrack](/demand/global-en/brands/nordictrack) - [Peloton](/demand/global-en/brands/peloton) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among stationary bike brands worldwide? In September 2026, Peloton was the most searched among stationary bike brands worldwide, with an estimated 788K branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Stationary bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stationary-bike-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stationary-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.