---
title: "Static rope brands: Which are searched most?"
description: "Compare the static rope brands people buy. Share of Search among DMM, Black Diamond, Petzl, Edelrid, Mammut, Sterling and PMI, the static rope brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/static-rope-brands"
publisher: "Brandwave"
---

# Static rope brands: Which are searched most?

Compare the static rope brands people buy. Share of Search among DMM, Black Diamond, Petzl, Edelrid, Mammut, Sterling and PMI, the static rope brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Static rope brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: DMM, 87%

## Which brand is most popular in search among static rope brands worldwide?

- In September 2026, DMM was the most searched among static rope brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set.
- Black Diamond is in 2nd place, 77.5 percentage points behind at 9.6% Share of Search.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among static rope brands worldwide peaked at 89% in June 2026 and was lowest at 84.6% in November 2025.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among static rope brands worldwide peaked at 11.4% in December 2025 and was lowest at 8% in June 2026.
- Across the 12 months ending September 2026, Petzl’s estimated Share of Search among static rope brands worldwide peaked at 3.4% in November 2025 and was lowest at 2.4% in July 2026.
- Across the 12 months ending September 2026, DMM, Black Diamond, Petzl, Edelrid, Mammut, Sterling and PMI held steady: their estimated Share of Search among static rope brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DMM vs Black Diamond: compare search popularity](/demand/global-en/compare/black-diamond-vs-dmm): 87% against 9.6% Share of Search.
- [DMM vs Petzl: compare search popularity](/demand/global-en/compare/dmm-vs-petzl): 87% against 2.9% Share of Search.
- [Black Diamond vs Petzl: compare search popularity](/demand/global-en/compare/black-diamond-vs-petzl): 9.6% against 2.9% Share of Search.

## How did search popularity change for static rope brands worldwide in September 2026?

- DMM’s estimated Share of Search among static rope brands worldwide has lost ground for 3 months in a row, from 89% to 87% in September 2026.
- Estimated monthly branded searches for Mammut worldwide rose 46.2% over 12 measured months, from 2.6K to 3.8K in September 2026.
- Estimated monthly branded searches for Sterling worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DMM | 87% | 3.4M | 0.0% | DMM |
| 2 | Black Diamond | 9.6% | 368K | 0.0% | Black Diamond |
| 3 | Petzl | 2.9% | 110K | 0.0% | Petzl |
| 4 | Edelrid | 0.47% | 18.1K | 0.0% | Edelrid |
| 5 | Mammut | 0.1% | 3.8K | +18.8% | Mammut |
| 6 | Sterling | <0.01% | 70 | +40.0% | Sterling |
| 7 | PMI | <0.01% | 10 | -50.0% | PMI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DMM | 3.4M | 87% | 1 |
| Oct 2025 | Black Diamond | 368K | 9.6% | 2 |
| Oct 2025 | Petzl | 110K | 2.9% | 3 |
| Oct 2025 | Edelrid | 18.1K | 0.47% | 4 |
| Oct 2025 | Mammut | 2.6K | 0.07% | 5 |
| Oct 2025 | Sterling | 110 | <0.01% | 6 |
| Oct 2025 | PMI | 10 | <0.01% | 7 |
| Nov 2025 | DMM | 3.4M | 84.6% | 1 |
| Nov 2025 | Black Diamond | 450K | 11.4% | 2 |
| Nov 2025 | Petzl | 135K | 3.4% | 3 |
| Nov 2025 | Edelrid | 22.2K | 0.56% | 4 |
| Nov 2025 | Mammut | 3.2K | 0.08% | 5 |
| Nov 2025 | Sterling | 90 | <0.01% | 6 |
| Nov 2025 | PMI | 10 | <0.01% | 7 |
| Dec 2025 | DMM | 3.4M | 85.2% | 1 |
| Dec 2025 | Black Diamond | 450K | 11.4% | 2 |
| Dec 2025 | Petzl | 110K | 2.8% | 3 |
| Dec 2025 | Edelrid | 18.1K | 0.46% | 4 |
| Dec 2025 | Mammut | 2.6K | 0.07% | 5 |
| Dec 2025 | Sterling | 70 | <0.01% | 6 |
| Dec 2025 | PMI | 30 | <0.01% | 7 |
| Jan 2026 | DMM | 4.1M | 87.1% | 1 |
| Jan 2026 | Black Diamond | 450K | 9.6% | 2 |
| Jan 2026 | Petzl | 135K | 2.9% | 3 |
| Jan 2026 | Edelrid | 18.1K | 0.39% | 4 |
| Jan 2026 | Mammut | 3.2K | 0.07% | 5 |
| Jan 2026 | Sterling | 70 | <0.01% | 6 |
| Jan 2026 | PMI | 30 | <0.01% | 7 |
| Feb 2026 | DMM | 3.4M | 87% | 1 |
| Feb 2026 | Black Diamond | 368K | 9.6% | 2 |
| Feb 2026 | Petzl | 110K | 2.9% | 3 |
| Feb 2026 | Edelrid | 18.1K | 0.47% | 4 |
| Feb 2026 | Mammut | 3.2K | 0.08% | 5 |
| Feb 2026 | Sterling | 70 | <0.01% | 6 |
| Feb 2026 | PMI | 20 | <0.01% | 7 |
| Mar 2026 | DMM | 3.4M | 86.9% | 1 |
| Mar 2026 | Black Diamond | 368K | 9.5% | 2 |
| Mar 2026 | Petzl | 110K | 2.9% | 3 |
| Mar 2026 | Edelrid | 22.2K | 0.58% | 4 |
| Mar 2026 | Mammut | 3.8K | 0.1% | 5 |
| Mar 2026 | Sterling | 90 | <0.01% | 6 |
| Mar 2026 | PMI | 20 | <0.01% | 7 |
| Apr 2026 | DMM | 3.4M | 86.9% | 1 |
| Apr 2026 | Black Diamond | 368K | 9.5% | 2 |
| Apr 2026 | Petzl | 110K | 2.9% | 3 |
| Apr 2026 | Edelrid | 22.2K | 0.58% | 4 |
| Apr 2026 | Mammut | 3.2K | 0.08% | 5 |
| Apr 2026 | Sterling | 70 | <0.01% | 6 |
| Apr 2026 | PMI | 20 | <0.01% | 7 |
| May 2026 | DMM | 3.4M | 86.9% | 1 |
| May 2026 | Black Diamond | 368K | 9.5% | 2 |
| May 2026 | Petzl | 110K | 2.9% | 3 |
| May 2026 | Edelrid | 22.2K | 0.58% | 4 |
| May 2026 | Mammut | 3.8K | 0.1% | 5 |
| May 2026 | Sterling | 90 | <0.01% | 6 |
| May 2026 | PMI | 20 | <0.01% | 7 |
| Jun 2026 | DMM | 3.4M | 89% | 1 |
| Jun 2026 | Black Diamond | 301K | 8% | 2 |
| Jun 2026 | Petzl | 90.5K | 2.4% | 3 |
| Jun 2026 | Edelrid | 18.1K | 0.48% | 4 |
| Jun 2026 | Mammut | 3.2K | 0.09% | 5 |
| Jun 2026 | Sterling | 70 | <0.01% | 6 |
| Jun 2026 | PMI | 10 | <0.01% | 7 |
| Jul 2026 | DMM | 3.4M | 87.5% | 1 |
| Jul 2026 | Black Diamond | 368K | 9.6% | 2 |
| Jul 2026 | Petzl | 90.5K | 2.4% | 3 |
| Jul 2026 | Edelrid | 18.1K | 0.47% | 4 |
| Jul 2026 | Mammut | 3.2K | 0.08% | 5 |
| Jul 2026 | Sterling | 90 | <0.01% | 6 |
| Jul 2026 | PMI | 30 | <0.01% | 7 |
| Aug 2026 | DMM | 3.4M | 87% | 1 |
| Aug 2026 | Black Diamond | 368K | 9.6% | 2 |
| Aug 2026 | Petzl | 110K | 2.9% | 3 |
| Aug 2026 | Edelrid | 18.1K | 0.47% | 4 |
| Aug 2026 | Mammut | 3.2K | 0.08% | 5 |
| Aug 2026 | Sterling | 50 | <0.01% | 6 |
| Aug 2026 | PMI | 20 | <0.01% | 7 |
| Sep 2026 | DMM | 3.4M | 87% | 1 |
| Sep 2026 | Black Diamond | 368K | 9.6% | 2 |
| Sep 2026 | Petzl | 110K | 2.9% | 3 |
| Sep 2026 | Edelrid | 18.1K | 0.47% | 4 |
| Sep 2026 | Mammut | 3.8K | 0.1% | 5 |
| Sep 2026 | Sterling | 70 | <0.01% | 6 |
| Sep 2026 | PMI | 10 | <0.01% | 7 |

## What is being compared

- **Black Diamond**: Measured on the search term “black diamond”.
- **DMM**: Measured on the search term “dmm”.
- **Edelrid**: Measured on the search term “edelrid”.
- **Mammut**: Measured on the search terms “mammut climbing harness” and “mammut harness”, summed into one figure.
- **Petzl**: Measured on the search term “petzl”.
- **PMI**: Measured on the search term “pmi static rope”.
- **Sterling**: Measured on the search term “sterling static rope”.

- [Black Diamond](/demand/global-en/brands/black-diamond)
- [DMM](/demand/global-en/brands/dmm)
- [Edelrid](/demand/global-en/brands/edelrid)
- [Mammut](/demand/global-en/brands/mammut)
- [Petzl](/demand/global-en/brands/petzl)
- [PMI](/demand/global-en/brands/pmi)
- [Sterling](/demand/global-en/brands/sterling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among static rope brands worldwide?

In September 2026, DMM was the most searched among static rope brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Static rope brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/static-rope-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/static-rope-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.