---
title: "Standing fan brands: Which are searched most?"
description: "Compare the standing fan brands people buy. Share of Search among Xiaomi, Dyson, Honeywell, Lasko and Vornado, the standing fan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/standing-fan-brands"
publisher: "Brandwave"
---

# Standing fan brands: Which are searched most?

Compare the standing fan brands people buy. Share of Search among Xiaomi, Dyson, Honeywell, Lasko and Vornado, the standing fan brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Standing fan brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Xiaomi, 58.4%

## Which brand is most popular in search among standing fan brands worldwide?

- In September 2026, Xiaomi was the most searched among standing fan brands worldwide, with an estimated 7.8M branded searches and 58.4% estimated Share of Search within this set.
- Dyson is in 2nd place, 20.9 percentage points behind at 37.5% Share of Search.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide decreased from 58.9% to 58.4%.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide increased from 36.1% to 37.5%.
- Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among standing fan brands worldwide decreased from 4% to 3.4%.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide peaked at 62.6% in March 2026 and was lowest at 49.5% in November 2025.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among standing fan brands worldwide peaked at 46.1% in November 2025 and was lowest at 32.3% in March 2026.
- Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among standing fan brands worldwide peaked at 4.9% in June 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Lasko and Vornado held steady: their estimated Share of Search among standing fan brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Xiaomi vs Dyson: compare search popularity](/demand/global-en/compare/dyson-vs-xiaomi): 58.4% against 37.5% Share of Search.
- [Xiaomi vs Honeywell: compare search popularity](/demand/global-en/compare/honeywell-vs-xiaomi): 58.4% against 3.4% Share of Search.
- [Dyson vs Honeywell: compare search popularity](/demand/global-en/compare/dyson-vs-honeywell): 37.5% against 3.4% Share of Search.

## How did search popularity change for standing fan brands worldwide in September 2026?

- In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
- In September 2026, Honeywell lost estimated Share of Search among standing fan brands worldwide, from 4.1% to 3.4%.
- Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
- Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Xiaomi | 58.4% | 7.8M | +21.2% | Xiaomi |
| 2 | Dyson | 37.5% | 5M | +22.2% | Dyson |
| 3 | Honeywell | 3.4% | 450K | 0.0% | Honeywell International |
| 4 | Lasko | 0.46% | 61.6K | -6.5% | Lasko |
| 5 | Vornado | 0.27% | 35.5K | -29.5% | Vornado |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Xiaomi | 8.2M | 58.9% | 1 |
| Oct 2025 | Dyson | 5M | 36.1% | 2 |
| Oct 2025 | Honeywell | 550K | 4% | 3 |
| Oct 2025 | Lasko | 99K | 0.72% | 4 |
| Oct 2025 | Vornado | 41.2K | 0.3% | 5 |
| Nov 2025 | Xiaomi | 8M | 49.5% | 1 |
| Nov 2025 | Dyson | 7.5M | 46.1% | 2 |
| Nov 2025 | Honeywell | 550K | 3.4% | 3 |
| Nov 2025 | Lasko | 115K | 0.71% | 4 |
| Nov 2025 | Vornado | 43K | 0.27% | 5 |
| Dec 2025 | Xiaomi | 8M | 54.3% | 1 |
| Dec 2025 | Dyson | 6.1M | 41.4% | 2 |
| Dec 2025 | Honeywell | 450K | 3% | 3 |
| Dec 2025 | Lasko | 131K | 0.89% | 4 |
| Dec 2025 | Vornado | 52.6K | 0.36% | 5 |
| Jan 2026 | Xiaomi | 7.9M | 57.9% | 1 |
| Jan 2026 | Dyson | 5M | 36.5% | 2 |
| Jan 2026 | Honeywell | 550K | 4% | 3 |
| Jan 2026 | Lasko | 160K | 1.2% | 4 |
| Jan 2026 | Vornado | 58.6K | 0.43% | 5 |
| Feb 2026 | Xiaomi | 6.5M | 58.2% | 1 |
| Feb 2026 | Dyson | 4.1M | 36.7% | 2 |
| Feb 2026 | Honeywell | 450K | 4% | 3 |
| Feb 2026 | Lasko | 81K | 0.73% | 4 |
| Feb 2026 | Vornado | 35.2K | 0.32% | 5 |
| Mar 2026 | Xiaomi | 7.9M | 62.6% | 1 |
| Mar 2026 | Dyson | 4.1M | 32.3% | 2 |
| Mar 2026 | Honeywell | 550K | 4.3% | 3 |
| Mar 2026 | Lasko | 75.3K | 0.59% | 4 |
| Mar 2026 | Vornado | 29.5K | 0.23% | 5 |
| Apr 2026 | Xiaomi | 6.5M | 58.3% | 1 |
| Apr 2026 | Dyson | 4.1M | 36.8% | 2 |
| Apr 2026 | Honeywell | 450K | 4% | 3 |
| Apr 2026 | Lasko | 59.4K | 0.53% | 4 |
| Apr 2026 | Vornado | 34.7K | 0.31% | 5 |
| May 2026 | Xiaomi | 6.5M | 58.2% | 1 |
| May 2026 | Dyson | 4.1M | 36.7% | 2 |
| May 2026 | Honeywell | 450K | 4% | 3 |
| May 2026 | Lasko | 68.6K | 0.62% | 4 |
| May 2026 | Vornado | 50.8K | 0.46% | 5 |
| Jun 2026 | Xiaomi | 6.4M | 57.4% | 1 |
| Jun 2026 | Dyson | 4.1M | 36.6% | 2 |
| Jun 2026 | Honeywell | 550K | 4.9% | 3 |
| Jun 2026 | Lasko | 65.9K | 0.59% | 4 |
| Jun 2026 | Vornado | 61.4K | 0.55% | 5 |
| Jul 2026 | Xiaomi | 6.4M | 62% | 1 |
| Jul 2026 | Dyson | 3.4M | 32.4% | 2 |
| Jul 2026 | Honeywell | 450K | 4.3% | 3 |
| Jul 2026 | Lasko | 65.9K | 0.64% | 4 |
| Jul 2026 | Vornado | 61.8K | 0.6% | 5 |
| Aug 2026 | Xiaomi | 6.4M | 58% | 1 |
| Aug 2026 | Dyson | 4.1M | 36.9% | 2 |
| Aug 2026 | Honeywell | 450K | 4.1% | 3 |
| Aug 2026 | Lasko | 65.9K | 0.59% | 4 |
| Aug 2026 | Vornado | 50.4K | 0.45% | 5 |
| Sep 2026 | Xiaomi | 7.8M | 58.4% | 1 |
| Sep 2026 | Dyson | 5M | 37.5% | 2 |
| Sep 2026 | Honeywell | 450K | 3.4% | 3 |
| Sep 2026 | Lasko | 61.6K | 0.46% | 4 |
| Sep 2026 | Vornado | 35.5K | 0.27% | 5 |

## What is being compared

- **Dyson**: Measured on the search term “dyson”.
- **Honeywell**: Measured on the search term “honeywell”.
- **Lasko**: Measured on the search terms “lasko” and “lasko space heater”, summed into one figure.
- **Vornado**: Measured on the search terms “vornado” and “vornado space heater”, summed into one figure.
- **Xiaomi**: Measured on the search terms “xiaomi” and “xiaomi 14”, summed into one figure.

- [Dyson](/demand/global-en/brands/dyson)
- [Honeywell](/demand/global-en/brands/honeywell)
- [Lasko](/demand/global-en/brands/lasko)
- [Vornado](/demand/global-en/brands/vornado)
- [Xiaomi](/demand/global-en/brands/xiaomi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among standing fan brands worldwide?

In September 2026, Xiaomi was the most searched among standing fan brands worldwide, with an estimated 7.8M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Standing fan brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/standing-fan-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/standing-fan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.