---
title: "KitchenAid vs Sunbeam: Which is searched more?"
description: "Which is more popular in search, KitchenAid or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands/compare/kitchenaid-vs-sunbeam"
publisher: "Brandwave"
---

# KitchenAid vs Sunbeam: Which is searched more?

Which is more popular in search, KitchenAid or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KitchenAid and Sunbeam
- **Competitive set**: Stand mixer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KitchenAid Share of Search**: 46.5%
- **Sunbeam Share of Search**: 2.9%

## Which is more popular in search, KitchenAid or Sunbeam?

- In September 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Sunbeam’s 80.6K, and held a 46.5% Share of Search versus Sunbeam’s 2.9%.
- KitchenAid was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide moved from 53% to 46.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 98.6K to 80.6K.

## How did search popularity change for stand mixer brands worldwide in September 2026?

- In September 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 48.3% to 46.5%.
- In September 2026, Sunbeam lost estimated Share of Search among stand mixer brands worldwide, from 3.8% to 2.9%.

## Month by month

| Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 53% | 1 | 98.6K | 2.9% | 5 |
| Nov 2025 | 3M | 59.3% | 1 | 103K | 2% | 5 |
| Dec 2025 | 3M | 60.7% | 1 | 105K | 2.1% | 5 |
| Jan 2026 | 1.8M | 50.9% | 1 | 100K | 2.8% | 5 |
| Feb 2026 | 1.5M | 49% | 1 | 82.1K | 2.8% | 5 |
| Mar 2026 | 1.5M | 48.1% | 1 | 98.6K | 3.1% | 5 |
| Apr 2026 | 1.5M | 51.4% | 1 | 98.6K | 3.4% | 5 |
| May 2026 | 1.3M | 48.6% | 1 | 98.6K | 3.7% | 5 |
| Jun 2026 | 1.2M | 50% | 1 | 80.6K | 3.5% | 5 |
| Jul 2026 | 1.2M | 48.8% | 1 | 80.6K | 3.2% | 5 |
| Aug 2026 | 1.2M | 48.3% | 1 | 97.1K | 3.8% | 5 |
| Sep 2026 | 1.3M | 46.5% | 1 | 80.6K | 2.9% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using KitchenAid’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Sunbeam**: Measured on the search terms “sunbeam” and “sunbeam mixmaster”, summed into one figure.

- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [Sunbeam profile](/demand/global-en/brands/sunbeam)
- [All stand mixer brands worldwide](/demand/global-en/categories/stand-mixer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KitchenAid or Sunbeam?

In September 2026, KitchenAid had more branded searches than Sunbeam among stand mixer brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Sunbeam’s 80.6K, and held a 46.5% Share of Search versus Sunbeam’s 2.9%.

## Cite this page

Brandwave. "KitchenAid vs Sunbeam: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands/compare/kitchenaid-vs-sunbeam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands/compare/kitchenaid-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.