--- title: "Stand mixer brands: Which are searched most?" description: "Compare the stand mixer brands people buy. Share of Search among Breville, KitchenAid, Kenwood, Bosch and Sunbeam, the stand mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands" publisher: "Brandwave" --- # Stand mixer brands: Which are searched most? Compare the stand mixer brands people buy. Share of Search among Breville, KitchenAid, Kenwood, Bosch and Sunbeam, the stand mixer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Stand mixer brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Breville, 37.3% ## Which brand is most popular in search among stand mixer brands worldwide? - In August 2026, Breville was the most searched among stand mixer brands worldwide, with an estimated 845K branded searches and 37.3% estimated Share of Search within this set. - KitchenAid is in 2nd place, 1 percentage point behind at 36.3% Share of Search. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands worldwide increased from 29.4% to 37.3%. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide decreased from 43.8% to 36.3%. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide decreased from 16.1% to 13.3%. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide increased from 7.4% to 9.1%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide increased from 3.2% to 4%. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among stand mixer brands worldwide peaked at 38.3% in July 2026 and was lowest at 29.4% in October 2025. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands worldwide peaked at 47% in December 2025 and was lowest at 36.3% in August 2026. - Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among stand mixer brands worldwide peaked at 18.2% in March 2026 and was lowest at 11.6% in December 2025. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among stand mixer brands worldwide peaked at 9.1% in August 2026 and was lowest at 4.3% in November 2025. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide peaked at 4.1% in May 2026 and was lowest at 2.3% in November 2025. - Across the 11 months ending August 2026, Breville rose from 2nd to 1st among stand mixer brands worldwide. - Across the 11 months ending August 2026, KitchenAid fell from 1st to 2nd among stand mixer brands worldwide. ## Compare search popularity between leading brands - [Breville vs KitchenAid: compare search popularity](/demand/global-en/compare/breville-vs-kitchenaid): 37.3% against 36.3% Share of Search. - [Breville vs Kenwood: compare search popularity](/demand/global-en/compare/breville-vs-kenwood): 37.3% against 13.3% Share of Search. - [Breville vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-breville): 37.3% against 9.1% Share of Search. - [Breville vs Sunbeam: compare search popularity](/demand/global-en/compare/breville-vs-sunbeam): 37.3% against 4% Share of Search. - [KitchenAid vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-kitchenaid): 36.3% against 13.3% Share of Search. - [KitchenAid vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-kitchenaid): 36.3% against 9.1% Share of Search. - [KitchenAid vs Sunbeam: compare search popularity](/demand/global-en/compare/kitchenaid-vs-sunbeam): 36.3% against 4% Share of Search. - [Kenwood vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-kenwood): 13.3% against 9.1% Share of Search. - [Kenwood vs Sunbeam: compare search popularity](/demand/global-en/compare/kenwood-vs-sunbeam): 13.3% against 4% Share of Search. - [Bosch vs Sunbeam: compare search popularity](/demand/global-en/compare/bosch-vs-sunbeam): 9.1% against 4% Share of Search. ## How did search popularity change for stand mixer brands worldwide in August 2026? - In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%. - In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%. - Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Breville | 37.3% | 845K | -0.3% | Breville | | 2 | KitchenAid | 36.3% | 823K | 0.0% | KitchenAid | | 3 | Kenwood | 13.3% | 301K | 0.0% | Kenwood | | 4 | Bosch | 9.1% | 206K | +21.2% | Bosch | | 5 | Sunbeam | 4% | 90.5K | +22.3% | Sunbeam | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KitchenAid | 1.2M | 43.8% | 1 | | Oct 2025 | Breville | 820K | 29.4% | 2 | | Oct 2025 | Kenwood | 450K | 16.1% | 3 | | Oct 2025 | Bosch | 207K | 7.4% | 4 | | Oct 2025 | Sunbeam | 90.5K | 3.2% | 5 | | Nov 2025 | KitchenAid | 1.8M | 45.7% | 1 | | Nov 2025 | Breville | 1.4M | 34% | 2 | | Nov 2025 | Kenwood | 550K | 13.7% | 3 | | Nov 2025 | Bosch | 171K | 4.3% | 4 | | Nov 2025 | Sunbeam | 90.5K | 2.3% | 5 | | Dec 2025 | KitchenAid | 1.8M | 47% | 1 | | Dec 2025 | Breville | 1.3M | 34.7% | 2 | | Dec 2025 | Kenwood | 450K | 11.6% | 3 | | Dec 2025 | Bosch | 171K | 4.4% | 4 | | Dec 2025 | Sunbeam | 90.5K | 2.3% | 5 | | Jan 2026 | KitchenAid | 1.2M | 42% | 1 | | Jan 2026 | Breville | 1.1M | 36.4% | 2 | | Jan 2026 | Kenwood | 368K | 12.7% | 3 | | Jan 2026 | Bosch | 172K | 5.9% | 4 | | Jan 2026 | Sunbeam | 90.5K | 3.1% | 5 | | Feb 2026 | KitchenAid | 1M | 42.7% | 1 | | Feb 2026 | Breville | 759K | 32.4% | 2 | | Feb 2026 | Kenwood | 368K | 15.7% | 3 | | Feb 2026 | Bosch | 141K | 6% | 4 | | Feb 2026 | Sunbeam | 74K | 3.2% | 5 | | Mar 2026 | KitchenAid | 1M | 40.4% | 1 | | Mar 2026 | Breville | 765K | 30.9% | 2 | | Mar 2026 | Kenwood | 450K | 18.2% | 3 | | Mar 2026 | Bosch | 171K | 6.9% | 4 | | Mar 2026 | Sunbeam | 90.5K | 3.7% | 5 | | Apr 2026 | KitchenAid | 1M | 41.7% | 1 | | Apr 2026 | Breville | 768K | 32% | 2 | | Apr 2026 | Kenwood | 368K | 15.3% | 3 | | Apr 2026 | Bosch | 171K | 7.1% | 4 | | Apr 2026 | Sunbeam | 90.5K | 3.8% | 5 | | May 2026 | KitchenAid | 823K | 37.1% | 1 | | May 2026 | Breville | 768K | 34.6% | 2 | | May 2026 | Kenwood | 368K | 16.6% | 3 | | May 2026 | Bosch | 171K | 7.7% | 4 | | May 2026 | Sunbeam | 90.5K | 4.1% | 5 | | Jun 2026 | KitchenAid | 823K | 38.4% | 1 | | Jun 2026 | Breville | 775K | 36.2% | 2 | | Jun 2026 | Kenwood | 301K | 14% | 3 | | Jun 2026 | Bosch | 170K | 7.9% | 4 | | Jun 2026 | Sunbeam | 74K | 3.5% | 5 | | Jul 2026 | Breville | 848K | 38.3% | 1 | | Jul 2026 | KitchenAid | 823K | 37.1% | 2 | | Jul 2026 | Kenwood | 301K | 13.6% | 3 | | Jul 2026 | Bosch | 170K | 7.7% | 4 | | Jul 2026 | Sunbeam | 74K | 3.3% | 5 | | Aug 2026 | Breville | 845K | 37.3% | 1 | | Aug 2026 | KitchenAid | 823K | 36.3% | 2 | | Aug 2026 | Kenwood | 301K | 13.3% | 3 | | Aug 2026 | Bosch | 206K | 9.1% | 4 | | Aug 2026 | Sunbeam | 90.5K | 4% | 5 | | Sep 2026 | Bosch | — | — | — | | Sep 2026 | Breville | — | — | — | | Sep 2026 | Kenwood | — | — | — | | Sep 2026 | KitchenAid | — | — | — | | Sep 2026 | Sunbeam | — | — | — | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure. - **Kenwood**: Measured on the search term “kenwood”. - **KitchenAid**: Measured on the search term “kitchenaid”. - **Sunbeam**: Measured on the search term “sunbeam”. - [Bosch](/demand/global-en/brands/bosch) - [Breville](/demand/global-en/brands/breville) - [Kenwood](/demand/global-en/brands/kenwood) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Sunbeam](/demand/global-en/brands/sunbeam) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among stand mixer brands worldwide? In August 2026, Breville was the most searched among stand mixer brands worldwide, with an estimated 845K branded searches and 37.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Stand mixer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stand-mixer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.