---
title: "Stair climber brands: Which are searched most?"
description: "Compare the stair climber brands people buy. Share of Search among Peloton, Life Fitness, Technogym, NordicTrack and Bowflex, the stair climber brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stair-climber-brands"
publisher: "Brandwave"
---

# Stair climber brands: Which are searched most?

Compare the stair climber brands people buy. Share of Search among Peloton, Life Fitness, Technogym, NordicTrack and Bowflex, the stair climber brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stair climber brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peloton, 42.7%

## Which brand is most popular in search among stair climber brands worldwide?

- In September 2026, Peloton was the most searched among stair climber brands worldwide, with an estimated 788K branded searches and 42.7% estimated Share of Search within this set.
- Life Fitness is in 2nd place, 12.9 percentage points behind at 29.8% Share of Search.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stair climber brands worldwide decreased from 49% to 42.7%.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair climber brands worldwide increased from 28.1% to 29.8%.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among stair climber brands worldwide increased from 10.9% to 14.2%.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair climber brands worldwide increased from 3.8% to 4.9%.
- Across the 12 months ending September 2026, Peloton’s estimated Share of Search among stair climber brands worldwide peaked at 49% in October 2025 and was lowest at 39.6% in July 2026.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among stair climber brands worldwide peaked at 34.6% in June 2026 and was lowest at 26.7% in November 2025.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among stair climber brands worldwide peaked at 14.2% in September 2026 and was lowest at 8.6% in December 2025.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among stair climber brands worldwide peaked at 14.6% in December 2025 and was lowest at 8.3% in October 2025.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among stair climber brands worldwide peaked at 4.9% in September 2026 and was lowest at 3.7% in January 2026.
- Across the 12 months ending September 2026, NordicTrack held steady: its estimated Share of Search among stair climber brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Peloton vs Life Fitness: compare search popularity](/demand/global-en/compare/life-fitness-vs-peloton): 42.7% against 29.8% Share of Search.
- [Peloton vs Technogym: compare search popularity](/demand/global-en/compare/peloton-vs-technogym): 42.7% against 14.2% Share of Search.
- [Peloton vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-peloton): 42.7% against 8.4% Share of Search.
- [Peloton vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-peloton): 42.7% against 4.9% Share of Search.
- [Life Fitness vs Technogym: compare search popularity](/demand/global-en/compare/life-fitness-vs-technogym): 29.8% against 14.2% Share of Search.
- [Life Fitness vs NordicTrack: compare search popularity](/demand/global-en/compare/life-fitness-vs-nordictrack): 29.8% against 8.4% Share of Search.
- [Life Fitness vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-life-fitness): 29.8% against 4.9% Share of Search.
- [Technogym vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-technogym): 14.2% against 8.4% Share of Search.
- [Technogym vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-technogym): 14.2% against 4.9% Share of Search.
- [NordicTrack vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-nordictrack): 8.4% against 4.9% Share of Search.

## How did search popularity change for stair climber brands worldwide in September 2026?

- In September 2026, Technogym gained estimated Share of Search among stair climber brands worldwide, from 11.6% to 14.2%.
- In September 2026, NordicTrack lost estimated Share of Search among stair climber brands worldwide, from 11.3% to 8.4%.
- Bowflex’s estimated Share of Search among stair climber brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.9% in September 2026.
- Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.
- Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peloton | 42.7% | 788K | 0.0% | Peloton |
| 2 | Life Fitness | 29.8% | 550K | 0.0% | Life Fitness |
| 3 | Technogym | 14.2% | 261K | +20.9% | Technogym |
| 4 | NordicTrack | 8.4% | 154K | -26.1% | NordicTrack |
| 5 | Bowflex | 4.9% | 90.5K | 0.0% | Bowflex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peloton | 1.2M | 49% | 1 |
| Oct 2025 | Life Fitness | 673K | 28.1% | 2 |
| Oct 2025 | Technogym | 261K | 10.9% | 3 |
| Oct 2025 | NordicTrack | 199K | 8.3% | 4 |
| Oct 2025 | Bowflex | 90.5K | 3.8% | 5 |
| Nov 2025 | Peloton | 1.1M | 45.5% | 1 |
| Nov 2025 | Life Fitness | 673K | 26.7% | 2 |
| Nov 2025 | NordicTrack | 333K | 13.2% | 3 |
| Nov 2025 | Technogym | 261K | 10.3% | 4 |
| Nov 2025 | Bowflex | 110K | 4.4% | 5 |
| Dec 2025 | Peloton | 1.2M | 45.7% | 1 |
| Dec 2025 | Life Fitness | 673K | 26.7% | 2 |
| Dec 2025 | NordicTrack | 369K | 14.6% | 3 |
| Dec 2025 | Technogym | 216K | 8.6% | 4 |
| Dec 2025 | Bowflex | 110K | 4.4% | 5 |
| Jan 2026 | Peloton | 1.2M | 39.9% | 1 |
| Jan 2026 | Life Fitness | 1M | 33.8% | 2 |
| Jan 2026 | NordicTrack | 398K | 13.5% | 3 |
| Jan 2026 | Technogym | 268K | 9.1% | 4 |
| Jan 2026 | Bowflex | 110K | 3.7% | 5 |
| Feb 2026 | Peloton | 947K | 42.8% | 1 |
| Feb 2026 | Life Fitness | 673K | 30.4% | 2 |
| Feb 2026 | NordicTrack | 287K | 13% | 3 |
| Feb 2026 | Technogym | 216K | 9.8% | 4 |
| Feb 2026 | Bowflex | 90.5K | 4.1% | 5 |
| Mar 2026 | Peloton | 924K | 41.8% | 1 |
| Mar 2026 | Life Fitness | 673K | 30.4% | 2 |
| Mar 2026 | NordicTrack | 265K | 12% | 3 |
| Mar 2026 | Technogym | 261K | 11.8% | 4 |
| Mar 2026 | Bowflex | 90.5K | 4.1% | 5 |
| Apr 2026 | Peloton | 924K | 42.9% | 1 |
| Apr 2026 | Life Fitness | 673K | 31.3% | 2 |
| Apr 2026 | Technogym | 261K | 12.1% | 3 |
| Apr 2026 | NordicTrack | 205K | 9.5% | 4 |
| Apr 2026 | Bowflex | 90.5K | 4.2% | 5 |
| May 2026 | Peloton | 924K | 44.1% | 1 |
| May 2026 | Life Fitness | 673K | 32.1% | 2 |
| May 2026 | Technogym | 216K | 10.3% | 3 |
| May 2026 | NordicTrack | 192K | 9.2% | 4 |
| May 2026 | Bowflex | 90.5K | 4.3% | 5 |
| Jun 2026 | Peloton | 788K | 40.5% | 1 |
| Jun 2026 | Life Fitness | 673K | 34.6% | 2 |
| Jun 2026 | Technogym | 216K | 11.1% | 3 |
| Jun 2026 | NordicTrack | 197K | 10.1% | 4 |
| Jun 2026 | Bowflex | 74K | 3.8% | 5 |
| Jul 2026 | Peloton | 788K | 39.6% | 1 |
| Jul 2026 | Life Fitness | 673K | 33.9% | 2 |
| Jul 2026 | NordicTrack | 221K | 11.1% | 3 |
| Jul 2026 | Technogym | 216K | 10.9% | 4 |
| Jul 2026 | Bowflex | 90.5K | 4.6% | 5 |
| Aug 2026 | Peloton | 788K | 42.5% | 1 |
| Aug 2026 | Life Fitness | 550K | 29.7% | 2 |
| Aug 2026 | Technogym | 216K | 11.6% | 3 |
| Aug 2026 | NordicTrack | 209K | 11.3% | 4 |
| Aug 2026 | Bowflex | 90.5K | 4.9% | 5 |
| Sep 2026 | Peloton | 788K | 42.7% | 1 |
| Sep 2026 | Life Fitness | 550K | 29.8% | 2 |
| Sep 2026 | Technogym | 261K | 14.2% | 3 |
| Sep 2026 | NordicTrack | 154K | 8.4% | 4 |
| Sep 2026 | Bowflex | 90.5K | 4.9% | 5 |

## What is being compared

- **Bowflex**: Measured on the search term “bowflex”.
- **Life Fitness**: Measured on the search term “lifefitness”.
- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure.
- **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure.
- **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure.

- [Bowflex](/demand/global-en/brands/bowflex)
- [Life Fitness](/demand/global-en/brands/life-fitness)
- [NordicTrack](/demand/global-en/brands/nordictrack)
- [Peloton](/demand/global-en/brands/peloton)
- [Technogym](/demand/global-en/brands/technogym)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stair climber brands worldwide?

In September 2026, Peloton was the most searched among stair climber brands worldwide, with an estimated 788K branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stair climber brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/stair-climber-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stair-climber-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.