---
title: "Adecco vs Hays: Which is more popular by branded search?"
description: "Which is more popular in search, Adecco or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/staffing-agencies/compare/adecco-vs-hays"
publisher: "Brandwave"
---

# Adecco vs Hays: Which is more popular by branded search?

Which is more popular in search, Adecco or Hays? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adecco and Hays
- **Competitive set**: Staffing agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Adecco Share of Search**: 34.2%
- **Hays Share of Search**: 6.9%

## Which is more popular in search, Adecco or Hays?

- In August 2026, Adecco had more branded searches than Hays among staffing agencies worldwide. Adecco was estimated to have 1M branded searches compared to Hays’ 201K, and held a 34.2% Share of Search versus Hays’ 6.9%.
- Adecco was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide moved from 39.9% to 34.2%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide moved from 6.5% to 6.9%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for staffing agencies worldwide in August 2026?

- In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%.
- In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
- In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.2%.
- Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Month by month

| Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | Hays estimated searches | Hays Share of Search | Hays rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 39.9% | 1 | 246K | 6.5% | 4 |
| Nov 2025 | 1.2M | 39.8% | 1 | 201K | 6.6% | 4 |
| Dec 2025 | 1M | 36.2% | 2 | 165K | 6% | 4 |
| Jan 2026 | 1.5M | 40.3% | 1 | 201K | 5.4% | 4 |
| Feb 2026 | 1.2M | 36.5% | 2 | 201K | 6% | 4 |
| Mar 2026 | 1.5M | 41.4% | 1 | 201K | 5.5% | 4 |
| Apr 2026 | 1.2M | 36.5% | 2 | 201K | 6% | 4 |
| May 2026 | 1.2M | 37% | 2 | 201K | 6.1% | 3 |
| Jun 2026 | 1.2M | 37% | 2 | 201K | 6.1% | 3 |
| Jul 2026 | 1.2M | 39.8% | 1 | 201K | 6.6% | 4 |
| Aug 2026 | 1M | 34.2% | 2 | 201K | 6.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adecco’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adecco**: Measured on the search term “adecco”.
- **Hays**: Measured on the search term “hays”.

- [Adecco profile](/demand/global-en/brands/adecco)
- [Hays profile](/demand/global-en/brands/hays)
- [All staffing agencies worldwide](/demand/global-en/categories/staffing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adecco or Hays?

In August 2026, Adecco had more branded searches than Hays among staffing agencies worldwide. Adecco was estimated to have 1M branded searches compared to Hays’ 201K, and held a 34.2% Share of Search versus Hays’ 6.9%.

## Cite this page

Brandwave. "Adecco vs Hays: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/staffing-agencies/compare/adecco-vs-hays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/staffing-agencies/compare/adecco-vs-hays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.