---
title: "Staffing agencies: Which brands are most popular in search?"
description: "Compare the staffing agencies recruiters choose between. Share of Search among Randstad, Adecco, Kelly Services, Robert Half, Hays and Manpower, the staffing agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/staffing-agencies"
publisher: "Brandwave"
---

# Staffing agencies: Which brands are most popular in search?

Compare the staffing agencies recruiters choose between. Share of Search among Randstad, Adecco, Kelly Services, Robert Half, Hays and Manpower, the staffing agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Staffing agencies
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Randstad, 41.7%

## Which brand is most popular in search among staffing agencies worldwide?

- In August 2026, Randstad was the most searched among staffing agencies worldwide, with an estimated 1.2M branded searches and 41.7% estimated Share of Search within this set.
- Adecco is in 2nd place, 7.5 percentage points behind at 34.2% Share of Search.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide increased from 39.9% to 41.7%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide decreased from 39.9% to 34.2%.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide increased from 5.3% to 8.4%.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide peaked at 45.5% in May 2026 and was lowest at 39.8% in November 2025.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among staffing agencies worldwide peaked at 41.4% in March 2026 and was lowest at 34.2% in August 2026.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide peaked at 8.4% in August 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, Robert Half’s estimated Share of Search among staffing agencies worldwide peaked at 8.4% in August 2026 and was lowest at 6.1% in May 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among staffing agencies worldwide peaked at 6.9% in August 2026 and was lowest at 5.4% in January 2026.
- Across the 11 months ending August 2026, Randstad rose from 2nd to 1st among staffing agencies worldwide.
- Across the 11 months ending August 2026, Adecco fell from 1st to 2nd among staffing agencies worldwide.
- Across the 11 months ending August 2026, Kelly Services rose from 5th to 3rd among staffing agencies worldwide.
- Across the 11 months ending August 2026, Robert Half fell from 3rd to 4th among staffing agencies worldwide.
- Across the 11 months ending August 2026, Hays fell from 4th to 5th among staffing agencies worldwide.
- Across the 11 months ending August 2026, Manpower held steady: its estimated Share of Search among staffing agencies worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Randstad vs Adecco: compare search popularity](/demand/global-en/compare/adecco-vs-randstad): 41.7% against 34.2% Share of Search.
- [Randstad vs Kelly Services: compare search popularity](/demand/global-en/compare/kelly-services-vs-randstad): 41.7% against 8.4% Share of Search.
- [Randstad vs Robert Half: compare search popularity](/demand/global-en/compare/randstad-vs-robert-half): 41.7% against 8.4% Share of Search.
- [Randstad vs Hays: compare search popularity](/demand/global-en/compare/hays-vs-randstad): 41.7% against 6.9% Share of Search.
- [Adecco vs Kelly Services: compare search popularity](/demand/global-en/compare/adecco-vs-kelly-services): 34.2% against 8.4% Share of Search.
- [Adecco vs Robert Half: compare search popularity](/demand/global-en/compare/adecco-vs-robert-half): 34.2% against 8.4% Share of Search.
- [Adecco vs Hays: compare search popularity](/demand/global-en/compare/adecco-vs-hays): 34.2% against 6.9% Share of Search.
- [Kelly Services vs Robert Half: compare search popularity](/demand/global-en/compare/kelly-services-vs-robert-half): 8.4% Share of Search each.
- [Kelly Services vs Hays: compare search popularity](/demand/global-en/compare/hays-vs-kelly-services): 8.4% against 6.9% Share of Search.
- [Robert Half vs Hays: compare search popularity](/demand/global-en/compare/hays-vs-robert-half): 8.4% against 6.9% Share of Search.

## How did search popularity change for staffing agencies worldwide in August 2026?

- In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.7%.
- In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.4%.
- In August 2026, Adecco lost estimated Share of Search among staffing agencies worldwide, from 39.8% to 34.2%.
- Estimated monthly branded searches for Hays worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Robert Half worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Randstad | 41.7% | 1.2M | 0.0% | Randstad |
| 2 | Adecco | 34.2% | 1M | -18.0% | Adecco |
| 3 | Kelly Services | 8.4% | 246K | +49.1% | Kelly Services |
| 4 | Robert Half | 8.4% | 246K | 0.0% | Robert Half |
| 5 | Hays | 6.9% | 201K | 0.0% | Hays |
| 6 | Manpower | 0.51% | 14.8K | +49.5% | Manpower |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adecco | 1.5M | 39.9% | 1 |
| Oct 2025 | Randstad | 1.5M | 39.9% | 2 |
| Oct 2025 | Robert Half | 301K | 8% | 3 |
| Oct 2025 | Hays | 246K | 6.5% | 4 |
| Oct 2025 | Kelly Services | 201K | 5.3% | 5 |
| Oct 2025 | Manpower | 14.8K | 0.39% | 6 |
| Nov 2025 | Adecco | 1.2M | 39.8% | 1 |
| Nov 2025 | Randstad | 1.2M | 39.8% | 2 |
| Nov 2025 | Robert Half | 246K | 8% | 3 |
| Nov 2025 | Hays | 201K | 6.6% | 4 |
| Nov 2025 | Kelly Services | 165K | 5.4% | 5 |
| Nov 2025 | Manpower | 12.1K | 0.39% | 6 |
| Dec 2025 | Randstad | 1.2M | 44.2% | 1 |
| Dec 2025 | Adecco | 1M | 36.2% | 2 |
| Dec 2025 | Robert Half | 201K | 7.3% | 3 |
| Dec 2025 | Hays | 165K | 6% | 4 |
| Dec 2025 | Kelly Services | 165K | 6% | 5 |
| Dec 2025 | Manpower | 12.1K | 0.44% | 6 |
| Jan 2026 | Adecco | 1.5M | 40.3% | 1 |
| Jan 2026 | Randstad | 1.5M | 40.3% | 2 |
| Jan 2026 | Robert Half | 301K | 8.1% | 3 |
| Jan 2026 | Hays | 201K | 5.4% | 4 |
| Jan 2026 | Kelly Services | 201K | 5.4% | 5 |
| Jan 2026 | Manpower | 14.8K | 0.4% | 6 |
| Feb 2026 | Randstad | 1.5M | 44.8% | 1 |
| Feb 2026 | Adecco | 1.2M | 36.5% | 2 |
| Feb 2026 | Robert Half | 246K | 7.4% | 3 |
| Feb 2026 | Hays | 201K | 6% | 4 |
| Feb 2026 | Kelly Services | 165K | 4.9% | 5 |
| Feb 2026 | Manpower | 14.8K | 0.44% | 6 |
| Mar 2026 | Adecco | 1.5M | 41.4% | 1 |
| Mar 2026 | Randstad | 1.5M | 41.4% | 2 |
| Mar 2026 | Robert Half | 246K | 6.8% | 3 |
| Mar 2026 | Hays | 201K | 5.5% | 4 |
| Mar 2026 | Kelly Services | 165K | 4.5% | 5 |
| Mar 2026 | Manpower | 14.8K | 0.41% | 6 |
| Apr 2026 | Randstad | 1.5M | 44.8% | 1 |
| Apr 2026 | Adecco | 1.2M | 36.5% | 2 |
| Apr 2026 | Robert Half | 246K | 7.4% | 3 |
| Apr 2026 | Hays | 201K | 6% | 4 |
| Apr 2026 | Kelly Services | 165K | 4.9% | 5 |
| Apr 2026 | Manpower | 14.8K | 0.44% | 6 |
| May 2026 | Randstad | 1.5M | 45.5% | 1 |
| May 2026 | Adecco | 1.2M | 37% | 2 |
| May 2026 | Hays | 201K | 6.1% | 3 |
| May 2026 | Robert Half | 201K | 6.1% | 4 |
| May 2026 | Kelly Services | 165K | 5% | 5 |
| May 2026 | Manpower | 12.1K | 0.37% | 6 |
| Jun 2026 | Randstad | 1.5M | 45.5% | 1 |
| Jun 2026 | Adecco | 1.2M | 37% | 2 |
| Jun 2026 | Hays | 201K | 6.1% | 3 |
| Jun 2026 | Robert Half | 201K | 6.1% | 4 |
| Jun 2026 | Kelly Services | 165K | 5% | 5 |
| Jun 2026 | Manpower | 12.1K | 0.37% | 6 |
| Jul 2026 | Adecco | 1.2M | 39.8% | 1 |
| Jul 2026 | Randstad | 1.2M | 39.8% | 2 |
| Jul 2026 | Robert Half | 246K | 8% | 3 |
| Jul 2026 | Hays | 201K | 6.6% | 4 |
| Jul 2026 | Kelly Services | 165K | 5.4% | 5 |
| Jul 2026 | Manpower | 9.9K | 0.32% | 6 |
| Aug 2026 | Randstad | 1.2M | 41.7% | 1 |
| Aug 2026 | Adecco | 1M | 34.2% | 2 |
| Aug 2026 | Kelly Services | 246K | 8.4% | 3 |
| Aug 2026 | Robert Half | 246K | 8.4% | 4 |
| Aug 2026 | Hays | 201K | 6.9% | 5 |
| Aug 2026 | Manpower | 14.8K | 0.51% | 6 |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | Hays | — | — | — |
| Sep 2026 | Kelly Services | — | — | — |
| Sep 2026 | Manpower | — | — | — |
| Sep 2026 | Randstad | — | — | — |
| Sep 2026 | Robert Half | — | — | — |

## What is being compared

- **Adecco**: Measured on the search term “adecco”.
- **Hays**: Measured on the search term “hays”.
- **Kelly Services**: Measured on the search term “kelly services”.
- **Manpower**: Measured on the search term “manpower staffing”.
- **Randstad**: Measured on the search term “randstad”.
- **Robert Half**: Measured on the search term “robert half”.

- [Adecco](/demand/global-en/brands/adecco)
- [Hays](/demand/global-en/brands/hays)
- [Kelly Services](/demand/global-en/brands/kelly-services)
- [Manpower](/demand/global-en/brands/manpower)
- [Randstad](/demand/global-en/brands/randstad)
- [Robert Half](/demand/global-en/brands/robert-half)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among staffing agencies worldwide?

In August 2026, Randstad was the most searched among staffing agencies worldwide, with an estimated 1.2M branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Staffing agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/staffing-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/staffing-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.