---
title: "Stablecoin platforms: Which brands are most popular in search?"
description: "Compare the companies that issue stablecoins. Share of Search among Paxos, Ethena, MakerDAO, Circle and Tether, the stablecoin platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/stablecoin-platforms"
publisher: "Brandwave"
---

# Stablecoin platforms: Which brands are most popular in search?

Compare the companies that issue stablecoins. Share of Search among Paxos, Ethena, MakerDAO, Circle and Tether, the stablecoin platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Stablecoin platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Paxos, 89.2%

## Which brand is most popular in search among stablecoin platforms worldwide?

- In August 2026, Paxos was the most searched among stablecoin platforms worldwide, with an estimated 135K branded searches and 89.2% estimated Share of Search within this set.
- Ethena is in 2nd place, 79.4 percentage points behind at 9.8% Share of Search.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide increased from 60.4% to 89.2%.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide decreased from 33% to 9.8%.
- Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide decreased from 6.6% to 1.1%.
- Across the 11 months ending August 2026, Paxos’ estimated Share of Search among stablecoin platforms worldwide peaked at 90.8% in July 2026 and was lowest at 59.5% in November 2025.
- Across the 11 months ending August 2026, Ethena’s estimated Share of Search among stablecoin platforms worldwide peaked at 33% in October 2025 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, MakerDAO’s estimated Share of Search among stablecoin platforms worldwide peaked at 8.9% in December 2025 and was lowest at 1.1% in August 2026.
- Across the 11 months ending August 2026, Circle and Tether held steady: their estimated Share of Search among stablecoin platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Paxos vs Ethena: compare search popularity](/demand/global-en/compare/ethena-vs-paxos): 89.2% against 9.8% Share of Search.

## How did search popularity change for stablecoin platforms worldwide in August 2026?

- In August 2026, Ethena gained estimated Share of Search among stablecoin platforms worldwide, from 8.1% to 9.8%.
- In August 2026, Paxos lost estimated Share of Search among stablecoin platforms worldwide, from 90.8% to 89.2%.
- MakerDAO’s estimated Share of Search among stablecoin platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Paxos | 89.2% | 135K | 0.0% | Paxos |
| 2 | Ethena | 9.8% | 14.8K | +22.3% | Ethena |
| 3 | MakerDAO | 1.1% | 1.6K | 0.0% | MakerDAO |
| — | Circle | — | — | — | Circle |
| — | Tether | — | — | — | Tether |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Paxos | 60.5K | 60.4% | 1 |
| Oct 2025 | Ethena | 33.1K | 33% | 2 |
| Oct 2025 | MakerDAO | 6.6K | 6.6% | 3 |
| Oct 2025 | Circle | — | — | — |
| Oct 2025 | Tether | — | — | — |
| Nov 2025 | Paxos | 40.5K | 59.5% | 1 |
| Nov 2025 | Ethena | 22.2K | 32.6% | 2 |
| Nov 2025 | MakerDAO | 5.4K | 7.9% | 3 |
| Nov 2025 | Circle | — | — | — |
| Nov 2025 | Tether | — | — | — |
| Dec 2025 | Paxos | 40.5K | 66.7% | 1 |
| Dec 2025 | Ethena | 14.8K | 24.4% | 2 |
| Dec 2025 | MakerDAO | 5.4K | 8.9% | 3 |
| Dec 2025 | Circle | — | — | — |
| Dec 2025 | Tether | — | — | — |
| Jan 2026 | Paxos | 90.5K | 79.4% | 1 |
| Jan 2026 | Ethena | 18.1K | 15.9% | 2 |
| Jan 2026 | MakerDAO | 5.4K | 4.7% | 3 |
| Jan 2026 | Circle | — | — | — |
| Jan 2026 | Tether | — | — | — |
| Feb 2026 | Paxos | 74K | 79.4% | 1 |
| Feb 2026 | Ethena | 14.8K | 15.9% | 2 |
| Feb 2026 | MakerDAO | 4.4K | 4.7% | 3 |
| Feb 2026 | Circle | — | — | — |
| Feb 2026 | Tether | — | — | — |
| Mar 2026 | Paxos | 74K | 81.8% | 1 |
| Mar 2026 | Ethena | 12.1K | 13.4% | 2 |
| Mar 2026 | MakerDAO | 4.4K | 4.9% | 3 |
| Mar 2026 | Circle | — | — | — |
| Mar 2026 | Tether | — | — | — |
| Apr 2026 | Paxos | 74K | 82.5% | 1 |
| Apr 2026 | Ethena | 12.1K | 13.5% | 2 |
| Apr 2026 | MakerDAO | 3.6K | 4% | 3 |
| Apr 2026 | Circle | — | — | — |
| Apr 2026 | Tether | — | — | — |
| May 2026 | Paxos | 110K | 88.4% | 1 |
| May 2026 | Ethena | 12.1K | 9.7% | 2 |
| May 2026 | MakerDAO | 2.4K | 1.9% | 3 |
| May 2026 | Circle | — | — | — |
| May 2026 | Tether | — | — | — |
| Jun 2026 | Paxos | 135K | 89% | 1 |
| Jun 2026 | Ethena | 14.8K | 9.8% | 2 |
| Jun 2026 | MakerDAO | 1.9K | 1.3% | 3 |
| Jun 2026 | Circle | — | — | — |
| Jun 2026 | Tether | — | — | — |
| Jul 2026 | Paxos | 135K | 90.8% | 1 |
| Jul 2026 | Ethena | 12.1K | 8.1% | 2 |
| Jul 2026 | MakerDAO | 1.6K | 1.1% | 3 |
| Jul 2026 | Circle | — | — | — |
| Jul 2026 | Tether | — | — | — |
| Aug 2026 | Paxos | 135K | 89.2% | 1 |
| Aug 2026 | Ethena | 14.8K | 9.8% | 2 |
| Aug 2026 | MakerDAO | 1.6K | 1.1% | 3 |
| Aug 2026 | Circle | — | — | — |
| Aug 2026 | Tether | — | — | — |
| Sep 2026 | Circle | — | — | — |
| Sep 2026 | Ethena | — | — | — |
| Sep 2026 | MakerDAO | — | — | — |
| Sep 2026 | Paxos | — | — | — |
| Sep 2026 | Tether | — | — | — |

## What is being compared

- **Circle**: Measured on the search term “circle usdc”.
- **Ethena**: Measured on the search term “ethena”.
- **MakerDAO**: Measured on the search term “makerdao”.
- **Paxos**: Measured on the search term “paxos”.
- **Tether**: Measured on the search term “tether”.

- [Circle](/demand/global-en/brands/circle-usdc)
- [Ethena](/demand/global-en/brands/ethena)
- [MakerDAO](/demand/global-en/brands/makerdao)
- [Paxos](/demand/global-en/brands/paxos)
- [Tether](/demand/global-en/brands/tether)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among stablecoin platforms worldwide?

In August 2026, Paxos was the most searched among stablecoin platforms worldwide, with an estimated 135K branded searches and 89.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Stablecoin platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/stablecoin-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/stablecoin-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.