--- title: "Bells of Steel vs Rogue Fitness: Which is searched more?" description: "Is Bells of Steel or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Squat rack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/squat-rack-brands/compare/bells-of-steel-vs-rogue-fitness" publisher: "Brandwave" --- # Bells of Steel vs Rogue Fitness: Which is searched more? Is Bells of Steel or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Squat rack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bells of Steel and Rogue Fitness - **Competitive set**: Squat rack brands - **Market**: Global - **Month measured**: Sep 2026 - **Bells of Steel Share of Search**: 11.5% - **Rogue Fitness Share of Search**: 31.1% ## Is Bells of Steel or Rogue Fitness more popular in search? - In September 2026, Rogue Fitness had more branded searches than Bells of Steel among squat rack brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bells of Steel had 40,500. Rogue Fitness made up 31.1% of all squat rack brand searches we track, and Bells of Steel accounted for 11.5%. - Rogue Fitness was ahead of Bells of Steel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bells of Steel’s share of searches among squat rack brands worldwide moved from 9.8% to 11.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among squat rack brands worldwide moved from 32.7% to 31.1%, and its estimated monthly branded searches held steady at 110K. ## Top squat rack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bells of Steel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rogue Fitness was listed before Bells of Steel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rogue Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Titan Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bells of Steel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | PRx Performance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Eleiko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Body-Solid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about squat rack brands - Asked ChatGPT "Which squat rack brand should I buy?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness - Asked ChatGPT "What are the best squat rack brands?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Bells of Steel, 5. PRx Performance - Asked ChatGPT "What's the best squat rack brand for home gym?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness - Searched Google, AI Overview "best squat rack": 1. Rep Fitness - Searched Google, AI Overview "power rack brand": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Bells of Steel, 5. PRx Performance Not named in any answer: Eleiko and Body-Solid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for squat rack brands worldwide in September 2026? - In September 2026, Bells of Steel gained share of searches among squat rack brands worldwide, from 10.7% to 11.5%. - In September 2026, Rogue Fitness lost share of searches among squat rack brands worldwide, from 35.7% to 31.1%. ## Month by month | Month | Bells of Steel estimated searches | Bells of Steel Share of Search | Bells of Steel rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 9.8% | 4 | 110K | 32.7% | 1 | | Nov 2025 | 60.5K | 11.5% | 4 | 165K | 31.4% | 1 | | Dec 2025 | 49.5K | 11.9% | 4 | 135K | 32.6% | 1 | | Jan 2026 | 40.5K | 9.8% | 4 | 135K | 32.8% | 1 | | Feb 2026 | 33.1K | 9.8% | 4 | 110K | 32.5% | 1 | | Mar 2026 | 40.5K | 10.4% | 4 | 135K | 34.7% | 1 | | Apr 2026 | 40.5K | 11% | 4 | 135K | 36.6% | 1 | | May 2026 | 40.5K | 10% | 4 | 135K | 33.4% | 1 | | Jun 2026 | 40.5K | 11.1% | 4 | 135K | 37.1% | 1 | | Jul 2026 | 40.5K | 11.1% | 4 | 135K | 37.1% | 1 | | Aug 2026 | 40.5K | 10.7% | 4 | 135K | 35.7% | 1 | | Sep 2026 | 40.5K | 11.5% | 4 | 110K | 31.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bells of Steel’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bells of Steel**: Measured on the search term “bells of steel”. - **Rogue Fitness**: Measured on the search term “rogue fitness”. - [Bells of Steel profile](/demand/global-en/brands/bells-of-steel) - [Rogue Fitness profile](/demand/global-en/brands/rogue-fitness) - [All squat rack brands worldwide](/demand/global-en/categories/squat-rack-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bells of Steel or Rogue Fitness more popular in search? In September 2026, Rogue Fitness had more branded searches than Bells of Steel among squat rack brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bells of Steel had 40,500. Rogue Fitness made up 31.1% of all squat rack brand searches we track, and Bells of Steel accounted for 11.5%. ## Cite this page Brandwave. "Bells of Steel vs Rogue Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/squat-rack-brands/compare/bells-of-steel-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/squat-rack-brands/compare/bells-of-steel-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.