---
title: "Head vs Wilson: Which is more popular by branded search?"
description: "Which is more popular in search, Head or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Squash rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/squash-rackets/compare/head-vs-wilson"
publisher: "Brandwave"
---

# Head vs Wilson: Which is more popular by branded search?

Which is more popular in search, Head or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Squash rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Head and Wilson
- **Competitive set**: Squash rackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Head Share of Search**: 12.2%
- **Wilson Share of Search**: 8.2%

## Which is more popular in search, Head or Wilson?

- In August 2026, Head had more branded searches than Wilson among squash rackets worldwide. Head was estimated to have 12.1K branded searches compared to Wilson’s 8.1K, and held a 12.2% Share of Search versus Wilson’s 8.2%.
- Head was ahead of Wilson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide moved from 14.2% to 12.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide moved from 9.5% to 8.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for squash rackets worldwide in August 2026?

- In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%.
- In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide.

## Month by month

| Month | Head estimated searches | Head Share of Search | Head rank | Wilson estimated searches | Wilson Share of Search | Wilson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 14.2% | 3 | 9.9K | 9.5% | 4 |
| Nov 2025 | 14.8K | 14.2% | 3 | 9.9K | 9.5% | 4 |
| Dec 2025 | 14.8K | 15.8% | 3 | 8.1K | 8.6% | 4 |
| Jan 2026 | 14.8K | 15.4% | 3 | 8.1K | 8.4% | 4 |
| Feb 2026 | 14.8K | 16.5% | 3 | 9.9K | 11.1% | 4 |
| Mar 2026 | 14.8K | 14.3% | 3 | 8.1K | 7.8% | 4 |
| Apr 2026 | 14.8K | 15.4% | 3 | 8.1K | 8.4% | 4 |
| May 2026 | 12.1K | 12% | 3 | 8.1K | 8.1% | 4 |
| Jun 2026 | 9.9K | 11.5% | 3 | 8.1K | 9.4% | 5 |
| Jul 2026 | 9.9K | 11.7% | 3 | 6.6K | 7.8% | 5 |
| Aug 2026 | 12.1K | 12.2% | 3 | 8.1K | 8.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Head’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Head**: Measured on the search term “head padel”.
- **Wilson**: Measured on the search term “wilson padel”.

- [Head profile](/demand/global-en/brands/head)
- [Wilson profile](/demand/global-en/brands/wilson)
- [All squash rackets worldwide](/demand/global-en/categories/squash-rackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Head or Wilson?

In August 2026, Head had more branded searches than Wilson among squash rackets worldwide. Head was estimated to have 12.1K branded searches compared to Wilson’s 8.1K, and held a 12.2% Share of Search versus Wilson’s 8.2%.

## Cite this page

Brandwave. "Head vs Wilson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/squash-rackets/compare/head-vs-wilson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/squash-rackets/compare/head-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.