---
title: "Squash rackets: Which brands are most popular in search?"
description: "Compare the squash rackets people buy. Share of Search among Tecnifibre, Dunlop, Head, Wilson, Prince and Eye, the squash rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/squash-rackets"
publisher: "Brandwave"
---

# Squash rackets: Which brands are most popular in search?

Compare the squash rackets people buy. Share of Search among Tecnifibre, Dunlop, Head, Wilson, Prince and Eye, the squash rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Squash rackets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tecnifibre, 40.8%

## Which brand is most popular in search among squash rackets worldwide?

- In August 2026, Tecnifibre was the most searched among squash rackets worldwide, with an estimated 40.5K branded searches and 40.8% estimated Share of Search within this set.
- Dunlop is in 2nd place, 7.4 percentage points behind at 33.3% Share of Search.
- Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash rackets worldwide increased from 39% to 40.8%.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash rackets worldwide increased from 31.8% to 33.3%.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide decreased from 14.2% to 12.2%.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide decreased from 9.5% to 8.2%.
- Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash rackets worldwide peaked at 42.2% in April 2026 and was lowest at 34.5% in January 2026.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash rackets worldwide peaked at 35.3% in December 2025 and was lowest at 28.2% in April 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among squash rackets worldwide peaked at 16.5% in February 2026 and was lowest at 11.5% in June 2026.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash rackets worldwide peaked at 11.1% in February 2026 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Prince’s estimated Share of Search among squash rackets worldwide peaked at 9.5% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, Prince and Eye held steady: their estimated Share of Search among squash rackets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tecnifibre vs Dunlop: compare search popularity](/demand/global-en/compare/dunlop-vs-tecnifibre): 40.8% against 33.3% Share of Search.
- [Tecnifibre vs Head: compare search popularity](/demand/global-en/compare/head-vs-tecnifibre): 40.8% against 12.2% Share of Search.
- [Tecnifibre vs Wilson: compare search popularity](/demand/global-en/compare/tecnifibre-vs-wilson): 40.8% against 8.2% Share of Search.
- [Tecnifibre vs Prince: compare search popularity](/demand/global-en/compare/prince-tennis-vs-tecnifibre): 40.8% against 5.4% Share of Search.
- [Dunlop vs Head: compare search popularity](/demand/global-en/compare/dunlop-vs-head): 33.3% against 12.2% Share of Search.
- [Dunlop vs Wilson: compare search popularity](/demand/global-en/compare/dunlop-vs-wilson): 33.3% against 8.2% Share of Search.
- [Dunlop vs Prince: compare search popularity](/demand/global-en/compare/dunlop-vs-prince-tennis): 33.3% against 5.4% Share of Search.
- [Head vs Wilson: compare search popularity](/demand/global-en/compare/head-vs-wilson): 12.2% against 8.2% Share of Search.
- [Head vs Prince: compare search popularity](/demand/global-en/compare/head-vs-prince-tennis): 12.2% against 5.4% Share of Search.
- [Wilson vs Prince: compare search popularity](/demand/global-en/compare/prince-tennis-vs-wilson): 8.2% against 5.4% Share of Search.

## How did search popularity change for squash rackets worldwide in August 2026?

- In August 2026, Tecnifibre gained estimated Share of Search among squash rackets worldwide, from 39% to 40.8%.
- In August 2026, Dunlop gained estimated Share of Search among squash rackets worldwide, from 31.9% to 33.3%.
- In August 2026, Head gained estimated Share of Search among squash rackets worldwide, from 11.7% to 12.2%.
- In August 2026, Prince lost estimated Share of Search among squash rackets worldwide, from 9.5% to 5.4%.
- In August 2026, Wilson rose from 5th to 4th among squash rackets worldwide.
- Estimated monthly branded searches for Eye worldwide fell 46.2% over 11 measured months, from 260 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tecnifibre | 40.8% | 40.5K | +22.4% | Tecnifibre |
| 2 | Dunlop | 33.3% | 33.1K | +22.1% | Dunlop |
| 3 | Head | 12.2% | 12.1K | +22.2% | Head |
| 4 | Wilson | 8.2% | 8.1K | +22.7% | Wilson |
| 5 | Prince | 5.4% | 5.4K | -33.3% | Prince |
| 6 | Eye | 0.14% | 140 | -17.6% | Eye |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tecnifibre | 40.5K | 39% | 1 |
| Oct 2025 | Dunlop | 33.1K | 31.8% | 2 |
| Oct 2025 | Head | 14.8K | 14.2% | 3 |
| Oct 2025 | Wilson | 9.9K | 9.5% | 4 |
| Oct 2025 | Prince | 5.4K | 5.2% | 5 |
| Oct 2025 | Eye | 260 | 0.25% | 6 |
| Nov 2025 | Tecnifibre | 40.5K | 39% | 1 |
| Nov 2025 | Dunlop | 33.1K | 31.9% | 2 |
| Nov 2025 | Head | 14.8K | 14.2% | 3 |
| Nov 2025 | Wilson | 9.9K | 9.5% | 4 |
| Nov 2025 | Prince | 5.4K | 5.2% | 5 |
| Nov 2025 | Eye | 210 | 0.2% | 6 |
| Dec 2025 | Dunlop | 33.1K | 35.3% | 1 |
| Dec 2025 | Tecnifibre | 33.1K | 35.3% | 2 |
| Dec 2025 | Head | 14.8K | 15.8% | 3 |
| Dec 2025 | Wilson | 8.1K | 8.6% | 4 |
| Dec 2025 | Prince | 4.4K | 4.7% | 5 |
| Dec 2025 | Eye | 170 | 0.18% | 6 |
| Jan 2026 | Dunlop | 33.1K | 34.5% | 1 |
| Jan 2026 | Tecnifibre | 33.1K | 34.5% | 2 |
| Jan 2026 | Head | 14.8K | 15.4% | 3 |
| Jan 2026 | Wilson | 8.1K | 8.4% | 4 |
| Jan 2026 | Prince | 6.6K | 6.9% | 5 |
| Jan 2026 | Eye | 210 | 0.22% | 6 |
| Feb 2026 | Tecnifibre | 33.1K | 37% | 1 |
| Feb 2026 | Dunlop | 27.1K | 30.3% | 2 |
| Feb 2026 | Head | 14.8K | 16.5% | 3 |
| Feb 2026 | Wilson | 9.9K | 11.1% | 4 |
| Feb 2026 | Prince | 4.4K | 4.9% | 5 |
| Feb 2026 | Eye | 210 | 0.23% | 6 |
| Mar 2026 | Tecnifibre | 40.5K | 39.2% | 1 |
| Mar 2026 | Dunlop | 33.1K | 32% | 2 |
| Mar 2026 | Head | 14.8K | 14.3% | 3 |
| Mar 2026 | Wilson | 8.1K | 7.8% | 4 |
| Mar 2026 | Prince | 6.6K | 6.4% | 5 |
| Mar 2026 | Eye | 210 | 0.2% | 6 |
| Apr 2026 | Tecnifibre | 40.5K | 42.2% | 1 |
| Apr 2026 | Dunlop | 27.1K | 28.2% | 2 |
| Apr 2026 | Head | 14.8K | 15.4% | 3 |
| Apr 2026 | Wilson | 8.1K | 8.4% | 4 |
| Apr 2026 | Prince | 5.4K | 5.6% | 5 |
| Apr 2026 | Eye | 170 | 0.18% | 6 |
| May 2026 | Tecnifibre | 40.5K | 40.3% | 1 |
| May 2026 | Dunlop | 33.1K | 32.9% | 2 |
| May 2026 | Head | 12.1K | 12% | 3 |
| May 2026 | Wilson | 8.1K | 8.1% | 4 |
| May 2026 | Prince | 6.6K | 6.6% | 5 |
| May 2026 | Eye | 170 | 0.17% | 6 |
| Jun 2026 | Tecnifibre | 33.1K | 38.3% | 1 |
| Jun 2026 | Dunlop | 27.1K | 31.4% | 2 |
| Jun 2026 | Head | 9.9K | 11.5% | 3 |
| Jun 2026 | Prince | 8.1K | 9.4% | 4 |
| Jun 2026 | Wilson | 8.1K | 9.4% | 5 |
| Jun 2026 | Eye | 140 | 0.16% | 6 |
| Jul 2026 | Tecnifibre | 33.1K | 39% | 1 |
| Jul 2026 | Dunlop | 27.1K | 31.9% | 2 |
| Jul 2026 | Head | 9.9K | 11.7% | 3 |
| Jul 2026 | Prince | 8.1K | 9.5% | 4 |
| Jul 2026 | Wilson | 6.6K | 7.8% | 5 |
| Jul 2026 | Eye | 170 | 0.2% | 6 |
| Aug 2026 | Tecnifibre | 40.5K | 40.8% | 1 |
| Aug 2026 | Dunlop | 33.1K | 33.3% | 2 |
| Aug 2026 | Head | 12.1K | 12.2% | 3 |
| Aug 2026 | Wilson | 8.1K | 8.2% | 4 |
| Aug 2026 | Prince | 5.4K | 5.4% | 5 |
| Aug 2026 | Eye | 140 | 0.14% | 6 |
| Sep 2026 | Dunlop | — | — | — |
| Sep 2026 | Eye | — | — | — |
| Sep 2026 | Head | — | — | — |
| Sep 2026 | Prince | — | — | — |
| Sep 2026 | Tecnifibre | — | — | — |
| Sep 2026 | Wilson | — | — | — |

## What is being compared

- **Dunlop**: Measured on the search term “dunlop tyre”.
- **Eye**: Measured on the search term “eye squash”.
- **Head**: Measured on the search term “head padel”.
- **Prince**: Measured on the search term “prince tennis”.
- **Tecnifibre**: Measured on the search term “tecnifibre”.
- **Wilson**: Measured on the search term “wilson padel”.

- [Dunlop](/demand/global-en/brands/dunlop)
- [Eye](/demand/global-en/brands/eye-rackets)
- [Head](/demand/global-en/brands/head)
- [Prince](/demand/global-en/brands/prince-tennis)
- [Tecnifibre](/demand/global-en/brands/tecnifibre)
- [Wilson](/demand/global-en/brands/wilson)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among squash rackets worldwide?

In August 2026, Tecnifibre was the most searched among squash rackets worldwide, with an estimated 40.5K branded searches and 40.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Squash rackets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/squash-rackets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/squash-rackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.