--- title: "Prince vs Wilson: Which is searched more?" description: "Is Prince or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Squash racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/squash-racket-brands/compare/prince-tennis-vs-wilson" publisher: "Brandwave" --- # Prince vs Wilson: Which is searched more? Is Prince or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Squash racket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prince and Wilson - **Competitive set**: Squash racket brands - **Market**: Global - **Month measured**: Sep 2026 - **Prince Share of Search**: 4.8% - **Wilson Share of Search**: 7.2% ## Is Prince or Wilson more popular in search? - In September 2026, Wilson had more branded searches than Prince among squash racket brands worldwide. Wilson had about 8,100 branded searches, while Prince had 5,400. Wilson made up 7.2% of all squash racket brand searches we track, and Prince accounted for 4.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Prince took it in July 2026, Wilson took it in August 2026. - Across the 12 months ending September 2026, Prince’s share of searches among squash racket brands worldwide moved from 5% to 4.8%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Wilson’s share of searches among squash racket brands worldwide moved from 9.1% to 7.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top squash racket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Prince nor Wilson showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tecnifibre | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dunlop | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Head | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Wilson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prince | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eye | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about squash racket brands - Asked ChatGPT "Which squash racket brand should I buy?": 1. Tecnifibre, 2. Dunlop, 3. Head - Asked ChatGPT "What are the best squash racket brands?": 1. Tecnifibre, 2. Dunlop, 3. Head - Asked ChatGPT "What's the best squash racket brand for intermediate players?": 1. Tecnifibre, 2. Dunlop, 3. Head - Searched Google, AI Overview "squash racket": 1. Tecnifibre, 2. Dunlop, 3. Head - Searched Google, AI Overview "beginner squash racket": 1. Dunlop, 2. Head Not named in any answer: Wilson, Prince and Eye. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for squash racket brands worldwide in September 2026? - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Prince estimated searches | Prince Share of Search | Prince rank | Wilson estimated searches | Wilson Share of Search | Wilson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 5% | 4 | 9.9K | 9.1% | 3 | | Nov 2025 | 5.4K | 4.8% | 4 | 9.9K | 8.7% | 3 | | Dec 2025 | 4.4K | 4.6% | 4 | 8.1K | 8.5% | 3 | | Jan 2026 | 6.6K | 6.3% | 4 | 8.1K | 7.7% | 3 | | Feb 2026 | 4.4K | 4.4% | 4 | 9.9K | 9.8% | 3 | | Mar 2026 | 6.6K | 5.6% | 4 | 8.1K | 6.9% | 3 | | Apr 2026 | 5.4K | 4.5% | 4 | 8.1K | 6.7% | 3 | | May 2026 | 6.6K | 5.6% | 4 | 8.1K | 6.8% | 3 | | Jun 2026 | 8.1K | 7.3% | 3 | 8.1K | 7.3% | 4 | | Jul 2026 | 8.1K | 7.1% | 3 | 6.6K | 5.8% | 4 | | Aug 2026 | 5.4K | 4.8% | 4 | 8.1K | 7.2% | 3 | | Sep 2026 | 5.4K | 4.8% | 4 | 8.1K | 7.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Prince’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prince**: Measured on the search term “prince tennis”. - **Wilson**: Measured on the search term “wilson padel”. - [Prince profile](/demand/global-en/brands/prince-tennis) - [Wilson profile](/demand/global-en/brands/wilson) - [All squash racket brands worldwide](/demand/global-en/categories/squash-racket-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prince or Wilson more popular in search? In September 2026, Wilson had more branded searches than Prince among squash racket brands worldwide. Wilson had about 8,100 branded searches, while Prince had 5,400. Wilson made up 7.2% of all squash racket brand searches we track, and Prince accounted for 4.8%. ## Cite this page Brandwave. "Prince vs Wilson: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/squash-racket-brands/compare/prince-tennis-vs-wilson This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/squash-racket-brands/compare/prince-tennis-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.