--- title: "Bonne Maman vs Nutella: Which is searched more?" description: "Is Bonne Maman or Nutella more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/spread-brands/compare/bonne-maman-vs-nutella" publisher: "Brandwave" --- # Bonne Maman vs Nutella: Which is searched more? Is Bonne Maman or Nutella more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spread brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonne Maman and Nutella - **Competitive set**: Spread brands - **Market**: Global - **Month measured**: Sep 2026 - **Bonne Maman Share of Search**: 5.4% - **Nutella Share of Search**: 72.1% ## Is Bonne Maman or Nutella more popular in search? - In September 2026, Nutella had more branded searches than Bonne Maman among spread brands worldwide. Nutella had about 1.2 million branded searches, while Bonne Maman had 90,500. Nutella made up 72.1% of all spread brand searches we track, and Bonne Maman accounted for 5.4%. - Nutella was ahead of Bonne Maman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonne Maman’s share of searches among spread brands worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Nutella’s share of searches among spread brands worldwide moved from 71.4% to 72.1%, and its estimated monthly branded searches held steady at 1.2M. ## Top spread brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nutella was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bonne Maman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nutella was listed before Bonne Maman in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jif | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Nutella | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Smucker's Natural | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Justin’s | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Bonne Maman | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Peanut Butter & Co | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vegemite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pic's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fix & Fogg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spread brands - Asked ChatGPT "Which spread brand should I buy?": 1. Smucker's Natural - Asked ChatGPT "What are the best spread brands?": 1. Jif, 2. Nutella, 3. Smucker's Natural - Asked ChatGPT "What's the best spread brand for toast and sandwiches?": 1. Nutella - Searched Google, AI Overview "peanut butter brands": 1. Jif, 2. Smucker's Natural, 3. Justin’s, 4. Peanut Butter & Co - Searched Google, AI Overview "chocolate spread brands": 1. Nutella, 2. Bonne Maman, 3. Justin’s, 4. Jif Not named in any answer: Vegemite, Pic's and Fix & Fogg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spread brands worldwide in September 2026? - In September 2026, Nutella gained share of searches among spread brands worldwide, from 67.7% to 72.1%. - In September 2026, Bonne Maman lost share of searches among spread brands worldwide, from 7.5% to 5.4%. ## Month by month | Month | Bonne Maman estimated searches | Bonne Maman Share of Search | Bonne Maman rank | Nutella estimated searches | Nutella Share of Search | Nutella rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 6.4% | 3 | 1.2M | 71.4% | 1 | | Nov 2025 | 110K | 7.1% | 3 | 1M | 64.4% | 1 | | Dec 2025 | 110K | 7.4% | 3 | 1M | 67.7% | 1 | | Jan 2026 | 74K | 4.9% | 3 | 1M | 65.8% | 1 | | Feb 2026 | 74K | 3.8% | 3 | 1.5M | 77.2% | 1 | | Mar 2026 | 90.5K | 5.2% | 3 | 1.2M | 69.5% | 1 | | Apr 2026 | 74K | 4.3% | 3 | 1.2M | 70.5% | 1 | | May 2026 | 74K | 4.3% | 3 | 1.2M | 70.5% | 1 | | Jun 2026 | 74K | 3.4% | 3 | 1.2M | 55.8% | 1 | | Jul 2026 | 74K | 4.9% | 3 | 1M | 66.2% | 1 | | Aug 2026 | 135K | 7.5% | 3 | 1.2M | 67.7% | 1 | | Sep 2026 | 90.5K | 5.4% | 3 | 1.2M | 72.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonne Maman’s and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonne Maman**: Measured on the search term “bonne maman”. - **Nutella**: Measured on the search term “nutella”. - [Bonne Maman profile](/demand/global-en/brands/bonne-maman) - [Nutella profile](/demand/global-en/brands/nutella) - [All spread brands worldwide](/demand/global-en/categories/spread-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonne Maman or Nutella more popular in search? In September 2026, Nutella had more branded searches than Bonne Maman among spread brands worldwide. Nutella had about 1.2 million branded searches, while Bonne Maman had 90,500. Nutella made up 72.1% of all spread brand searches we track, and Bonne Maman accounted for 5.4%. ## Cite this page Brandwave. "Bonne Maman vs Nutella: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/spread-brands/compare/bonne-maman-vs-nutella This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spread-brands/compare/bonne-maman-vs-nutella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.