---
title: "Sports tape brands: Which are searched most?"
description: "Compare the sports tape brands people buy. Share of Search among KT Tape, Cramer, Leukotape, Kinesio, RockTape and Mueller Sports Medicine, the sports tape brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-tape-brands"
publisher: "Brandwave"
---

# Sports tape brands: Which are searched most?

Compare the sports tape brands people buy. Share of Search among KT Tape, Cramer, Leukotape, Kinesio, RockTape and Mueller Sports Medicine, the sports tape brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports tape brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KT Tape, 76.6%

## Which brand is most popular in search among sports tape brands worldwide?

- In September 2026, KT Tape was the most searched among sports tape brands worldwide, with an estimated 450K branded searches, 76.6% of all searches for the six we track.
- Cramer is in 2nd place, 68.2 percentage points behind at 8.4%.
- Across the 12 months ending September 2026, Cramer’s share of searches among sports tape brands worldwide decreased from 10.3% to 8.4%.
- Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide increased from 5.6% to 8.4%.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide decreased from 5.6% to 4.6%.
- Across the 12 months ending September 2026, KT Tape’s share of searches among sports tape brands worldwide peaked at 77.4% in June 2026 and was lowest at 73.6% in December 2025.
- Across the 12 months ending September 2026, Cramer’s share of searches among sports tape brands worldwide peaked at 12.1% in November 2025 and was lowest at 8.4% in August 2026.
- Across the 12 months ending September 2026, Leukotape’s share of searches among sports tape brands worldwide peaked at 8.5% in June 2026 and was lowest at 5.6% in October 2025.
- Across the 12 months ending September 2026, Kinesio’s share of searches among sports tape brands worldwide peaked at 5.6% in October 2025 and was lowest at 3.8% in July 2026.
- Across the 12 months ending September 2026, Leukotape rose from 4th to 3rd among sports tape brands worldwide.
- Across the 12 months ending September 2026, Kinesio fell from 3rd to 4th among sports tape brands worldwide.
- Across the 12 months ending September 2026, KT Tape, RockTape and Mueller Sports Medicine held steady: their share of searches among sports tape brands worldwide each moved less than 0.5 percentage points.

## Top sports tape brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, KT Tape appeared every time. KT Tape was recommended most often, coming first in three out of five answers. Mueller Sports Medicine was second, and RockTape was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| KT Tape | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Mueller Sports Medicine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| RockTape | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Cramer | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Kinesio | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Leukotape | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about sports tape brands

- Asked ChatGPT "Which sports tape brand should I buy?": 1. KT Tape, 2. Cramer, 3. Mueller Sports Medicine
- Asked ChatGPT "What are the best sports tape brands?": 1. Mueller Sports Medicine, 2. KT Tape, 3. Cramer, 4. Leukotape, 5. RockTape
- Asked ChatGPT "What's the best sports tape brand for joint support?": 1. Mueller Sports Medicine, 2. RockTape, 3. KT Tape
- Searched Google, AI Overview "sports tape brands": 1. KT Tape, 2. RockTape, 3. Kinesio, 4. Mueller Sports Medicine, 5. Leukotape, 6. Cramer
- Searched Google, AI Overview "kinesiology tape brands": 1. KT Tape, 2. RockTape, 3. Kinesio

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [KT Tape vs Cramer: compare search popularity](/demand/global-en/compare/cramer-vs-kt-tape): 76.6% against 8.4% Share of Search.
- [KT Tape vs Leukotape: compare search popularity](/demand/global-en/compare/kt-tape-vs-leukotape): 76.6% against 8.4% Share of Search.
- [KT Tape vs Kinesio: compare search popularity](/demand/global-en/compare/kinesio-vs-kt-tape): 76.6% against 4.6% Share of Search.
- [Cramer vs Leukotape: compare search popularity](/demand/global-en/compare/cramer-vs-leukotape): 8.4% Share of Search each.
- [Cramer vs Kinesio: compare search popularity](/demand/global-en/compare/cramer-vs-kinesio): 8.4% against 4.6% Share of Search.
- [Leukotape vs Kinesio: compare search popularity](/demand/global-en/compare/kinesio-vs-leukotape): 8.4% against 4.6% Share of Search.

## How did search popularity change for sports tape brands worldwide in September 2026?

- Estimated monthly branded searches for Leukotape worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
- Estimated monthly branded searches for Mueller Sports Medicine worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Cramer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
- Estimated monthly branded searches for RockTape worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
- Estimated monthly branded searches for Kinesio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KT Tape | 76.6% | 450K | 0.0% | KT Tape |
| 2 | Cramer | 8.4% | 49.5K | 0.0% | Cramer |
| 3 | Leukotape | 8.4% | 49.5K | 0.0% | Leukotape |
| 4 | Kinesio | 4.6% | 27.1K | 0.0% | Kinesio |
| 5 | RockTape | 1.4% | 8.1K | -18.2% | RockTape |
| 6 | Mueller Sports Medicine | 0.49% | 2.9K | 0.0% | Mueller Sports Medicine |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KT Tape | 450K | 76.4% | 1 |
| Oct 2025 | Cramer | 60.5K | 10.3% | 2 |
| Oct 2025 | Kinesio | 33.1K | 5.6% | 3 |
| Oct 2025 | Leukotape | 33.1K | 5.6% | 4 |
| Oct 2025 | RockTape | 9.9K | 1.7% | 5 |
| Oct 2025 | Mueller Sports Medicine | 2.4K | 0.41% | 6 |
| Nov 2025 | KT Tape | 368K | 73.7% | 1 |
| Nov 2025 | Cramer | 60.5K | 12.1% | 2 |
| Nov 2025 | Leukotape | 33.1K | 6.6% | 3 |
| Nov 2025 | Kinesio | 27.1K | 5.4% | 4 |
| Nov 2025 | RockTape | 8.1K | 1.6% | 5 |
| Nov 2025 | Mueller Sports Medicine | 2.4K | 0.48% | 6 |
| Dec 2025 | KT Tape | 301K | 73.6% | 1 |
| Dec 2025 | Cramer | 49.5K | 12.1% | 2 |
| Dec 2025 | Leukotape | 27.1K | 6.6% | 3 |
| Dec 2025 | Kinesio | 22.2K | 5.4% | 4 |
| Dec 2025 | RockTape | 6.6K | 1.6% | 5 |
| Dec 2025 | Mueller Sports Medicine | 2.4K | 0.59% | 6 |
| Jan 2026 | KT Tape | 368K | 75.3% | 1 |
| Jan 2026 | Cramer | 49.5K | 10.1% | 2 |
| Jan 2026 | Leukotape | 33.1K | 6.8% | 3 |
| Jan 2026 | Kinesio | 27.1K | 5.5% | 4 |
| Jan 2026 | RockTape | 8.1K | 1.7% | 5 |
| Jan 2026 | Mueller Sports Medicine | 2.9K | 0.59% | 6 |
| Feb 2026 | KT Tape | 368K | 75.3% | 1 |
| Feb 2026 | Cramer | 49.5K | 10.1% | 2 |
| Feb 2026 | Leukotape | 33.1K | 6.8% | 3 |
| Feb 2026 | Kinesio | 27.1K | 5.5% | 4 |
| Feb 2026 | RockTape | 8.1K | 1.7% | 5 |
| Feb 2026 | Mueller Sports Medicine | 2.9K | 0.59% | 6 |
| Mar 2026 | KT Tape | 450K | 76.2% | 1 |
| Mar 2026 | Cramer | 60.5K | 10.2% | 2 |
| Mar 2026 | Leukotape | 40.5K | 6.9% | 3 |
| Mar 2026 | Kinesio | 27.1K | 4.6% | 4 |
| Mar 2026 | RockTape | 9.9K | 1.7% | 5 |
| Mar 2026 | Mueller Sports Medicine | 2.9K | 0.49% | 6 |
| Apr 2026 | KT Tape | 450K | 76.5% | 1 |
| Apr 2026 | Cramer | 49.5K | 8.4% | 2 |
| Apr 2026 | Leukotape | 49.5K | 8.4% | 3 |
| Apr 2026 | Kinesio | 27.1K | 4.6% | 4 |
| Apr 2026 | RockTape | 9.9K | 1.7% | 5 |
| Apr 2026 | Mueller Sports Medicine | 2.4K | 0.41% | 6 |
| May 2026 | KT Tape | 450K | 75.1% | 1 |
| May 2026 | Cramer | 60.5K | 10.1% | 2 |
| May 2026 | Leukotape | 49.5K | 8.3% | 3 |
| May 2026 | Kinesio | 27.1K | 4.5% | 4 |
| May 2026 | RockTape | 9.9K | 1.7% | 5 |
| May 2026 | Mueller Sports Medicine | 2.4K | 0.4% | 6 |
| Jun 2026 | KT Tape | 450K | 77.4% | 1 |
| Jun 2026 | Cramer | 49.5K | 8.5% | 2 |
| Jun 2026 | Leukotape | 49.5K | 8.5% | 3 |
| Jun 2026 | Kinesio | 22.2K | 3.8% | 4 |
| Jun 2026 | RockTape | 8.1K | 1.4% | 5 |
| Jun 2026 | Mueller Sports Medicine | 2.4K | 0.41% | 6 |
| Jul 2026 | KT Tape | 450K | 77.1% | 1 |
| Jul 2026 | Cramer | 49.5K | 8.5% | 2 |
| Jul 2026 | Leukotape | 49.5K | 8.5% | 3 |
| Jul 2026 | Kinesio | 22.2K | 3.8% | 4 |
| Jul 2026 | RockTape | 9.9K | 1.7% | 5 |
| Jul 2026 | Mueller Sports Medicine | 2.4K | 0.41% | 6 |
| Aug 2026 | KT Tape | 450K | 76.4% | 1 |
| Aug 2026 | Cramer | 49.5K | 8.4% | 2 |
| Aug 2026 | Leukotape | 49.5K | 8.4% | 3 |
| Aug 2026 | Kinesio | 27.1K | 4.6% | 4 |
| Aug 2026 | RockTape | 9.9K | 1.7% | 5 |
| Aug 2026 | Mueller Sports Medicine | 2.9K | 0.49% | 6 |
| Sep 2026 | KT Tape | 450K | 76.6% | 1 |
| Sep 2026 | Cramer | 49.5K | 8.4% | 2 |
| Sep 2026 | Leukotape | 49.5K | 8.4% | 3 |
| Sep 2026 | Kinesio | 27.1K | 4.6% | 4 |
| Sep 2026 | RockTape | 8.1K | 1.4% | 5 |
| Sep 2026 | Mueller Sports Medicine | 2.9K | 0.49% | 6 |

## What is being compared

- **Cramer**: Measured on the search term “cramer”.
- **Kinesio**: Measured on the search term “kinesio”.
- **KT Tape**: Measured on the search term “kt tape”.
- **Leukotape**: Measured on the search term “leukotape”.
- **Mueller Sports Medicine**: Measured on the search term “mueller sports medicine”.
- **RockTape**: Measured on the search term “rocktape”.

- [Cramer](/demand/global-en/brands/cramer)
- [Kinesio](/demand/global-en/brands/kinesio)
- [KT Tape](/demand/global-en/brands/kt-tape)
- [Leukotape](/demand/global-en/brands/leukotape)
- [Mueller Sports Medicine](/demand/global-en/brands/mueller-sports-medicine)
- [RockTape](/demand/global-en/brands/rocktape)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports tape brands worldwide?

In September 2026, KT Tape was the most searched among sports tape brands worldwide, with an estimated 450K branded searches, 76.6% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports tape brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sports-tape-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-tape-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.