--- title: "Musashi vs Optimum Nutrition: Which is searched more?" description: "Is Musashi or Optimum Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-optimum-nutrition" publisher: "Brandwave" --- # Musashi vs Optimum Nutrition: Which is searched more? Is Musashi or Optimum Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Musashi and Optimum Nutrition - **Competitive set**: Sports supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Musashi Share of Search**: 12.9% - **Optimum Nutrition Share of Search**: 19.3% ## Is Musashi or Optimum Nutrition more popular in search? - In September 2026, Optimum Nutrition had more branded searches than Musashi among sports supplement brands worldwide. Optimum Nutrition had about 368,000 branded searches, while Musashi had 246,000. Optimum Nutrition made up 19.3% of all sports supplement brand searches we track, and Musashi accounted for 12.9%. - Optimum Nutrition was ahead of Musashi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Musashi’s share of searches among sports supplement brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among sports supplement brands worldwide moved from 21.8% to 19.3%, and its estimated monthly branded searches held steady at 368K. ## Top sports supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optimum Nutrition appeared in all five answers. Musashi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Optimum Nutrition | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Momentous | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BSc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports supplement brands - Asked ChatGPT "Which sports supplement brand should I buy?": 1. Thorne, 2. Optimum Nutrition, 3. Momentous - Asked ChatGPT "What are the best sports supplement brands?": 1. Momentous, 2. Thorne, 3. Optimum Nutrition - Asked ChatGPT "What's the best sports supplement brand for protein for training?": 1. Optimum Nutrition - Searched Google, AI Overview "sports supplement brands": 1. Optimum Nutrition, 2. Thorne - Searched Google, AI Overview "sports nutrition supplements": 1. Optimum Nutrition Not named in any answer: Myprotein, Musashi and BSc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports supplement brands worldwide in September 2026? - In September 2026, Optimum Nutrition lost share of searches among sports supplement brands worldwide, from 25.4% to 19.3%. - In September 2026, Musashi lost share of searches among sports supplement brands worldwide, from 13.9% to 12.9%. ## Month by month | Month | Musashi estimated searches | Musashi Share of Search | Musashi rank | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 14.5% | 3 | 368K | 21.8% | 2 | | Nov 2025 | 246K | 9.8% | 3 | 368K | 14.7% | 2 | | Dec 2025 | 246K | 15.8% | 2 | 246K | 15.8% | 3 | | Jan 2026 | 246K | 11.1% | 3 | 368K | 16.7% | 2 | | Feb 2026 | 246K | 13% | 3 | 368K | 19.4% | 2 | | Mar 2026 | 368K | 18.1% | 2 | 368K | 18.1% | 3 | | Apr 2026 | 246K | 12.9% | 3 | 368K | 19.2% | 2 | | May 2026 | 201K | 10.8% | 3 | 368K | 19.7% | 2 | | Jun 2026 | 246K | 14.7% | 3 | 368K | 21.9% | 2 | | Jul 2026 | 246K | 14% | 3 | 450K | 25.6% | 2 | | Aug 2026 | 246K | 13.9% | 3 | 450K | 25.4% | 2 | | Sep 2026 | 246K | 12.9% | 3 | 368K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Musashi’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Musashi**: Measured on the search term “musashi”. - **Optimum Nutrition**: Measured on the search term “optimum nutrition”. - [Musashi profile](/demand/global-en/brands/musashi) - [Optimum Nutrition profile](/demand/global-en/brands/optimum-nutrition) - [All sports supplement brands worldwide](/demand/global-en/categories/sports-supplement-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Musashi or Optimum Nutrition more popular in search? In September 2026, Optimum Nutrition had more branded searches than Musashi among sports supplement brands worldwide. Optimum Nutrition had about 368,000 branded searches, while Musashi had 246,000. Optimum Nutrition made up 19.3% of all sports supplement brand searches we track, and Musashi accounted for 12.9%. ## Cite this page Brandwave. "Musashi vs Optimum Nutrition: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.