--- title: "Musashi vs Myprotein: Which is searched more?" description: "Is Musashi or Myprotein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-myprotein" publisher: "Brandwave" --- # Musashi vs Myprotein: Which is searched more? Is Musashi or Myprotein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Musashi and Myprotein - **Competitive set**: Sports supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Musashi Share of Search**: 12.9% - **Myprotein Share of Search**: 63.8% ## Is Musashi or Myprotein more popular in search? - In September 2026, Myprotein had more branded searches than Musashi among sports supplement brands worldwide. Myprotein had about 1.2 million branded searches, while Musashi had 246,000. Myprotein made up 63.8% of all sports supplement brand searches we track, and Musashi accounted for 12.9%. - Myprotein was ahead of Musashi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Musashi’s share of searches among sports supplement brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Myprotein’s share of searches among sports supplement brands worldwide moved from 59.1% to 63.8%, and its estimated monthly branded searches moved from 1M to 1.2M. ## Top sports supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Musashi nor Myprotein showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thorne | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Optimum Nutrition | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Momentous | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BSc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports supplement brands - Asked ChatGPT "Which sports supplement brand should I buy?": 1. Thorne, 2. Optimum Nutrition, 3. Momentous - Asked ChatGPT "What are the best sports supplement brands?": 1. Momentous, 2. Thorne, 3. Optimum Nutrition - Asked ChatGPT "What's the best sports supplement brand for protein for training?": 1. Optimum Nutrition - Searched Google, AI Overview "sports supplement brands": 1. Optimum Nutrition, 2. Thorne - Searched Google, AI Overview "sports nutrition supplements": 1. Optimum Nutrition Not named in any answer: Myprotein, Musashi and BSc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports supplement brands worldwide in September 2026? - In September 2026, Myprotein gained share of searches among sports supplement brands worldwide, from 56.4% to 63.8%. - In September 2026, Musashi lost share of searches among sports supplement brands worldwide, from 13.9% to 12.9%. ## Month by month | Month | Musashi estimated searches | Musashi Share of Search | Musashi rank | Myprotein estimated searches | Myprotein Share of Search | Myprotein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 14.5% | 3 | 1M | 59.1% | 1 | | Nov 2025 | 246K | 9.8% | 3 | 1.8M | 73% | 1 | | Dec 2025 | 246K | 15.8% | 2 | 1M | 64.3% | 1 | | Jan 2026 | 246K | 11.1% | 3 | 1.5M | 67.9% | 1 | | Feb 2026 | 246K | 13% | 3 | 1.2M | 64.3% | 1 | | Mar 2026 | 368K | 18.1% | 2 | 1.2M | 60% | 1 | | Apr 2026 | 246K | 12.9% | 3 | 1.2M | 63.8% | 1 | | May 2026 | 201K | 10.8% | 3 | 1.2M | 65.3% | 1 | | Jun 2026 | 246K | 14.7% | 3 | 1M | 59.6% | 1 | | Jul 2026 | 246K | 14% | 3 | 1M | 56.8% | 1 | | Aug 2026 | 246K | 13.9% | 3 | 1M | 56.4% | 1 | | Sep 2026 | 246K | 12.9% | 3 | 1.2M | 63.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Musashi’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Musashi**: Measured on the search term “musashi”. - **Myprotein**: Measured on the search term “myprotein”. - [Musashi profile](/demand/global-en/brands/musashi) - [Myprotein profile](/demand/global-en/brands/myprotein) - [All sports supplement brands worldwide](/demand/global-en/categories/sports-supplement-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Musashi or Myprotein more popular in search? In September 2026, Myprotein had more branded searches than Musashi among sports supplement brands worldwide. Myprotein had about 1.2 million branded searches, while Musashi had 246,000. Myprotein made up 63.8% of all sports supplement brand searches we track, and Musashi accounted for 12.9%. ## Cite this page Brandwave. "Musashi vs Myprotein: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-myprotein This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands/compare/musashi-vs-myprotein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.