---
title: "Sports supplement brands: Which brands are most popular in search?"
description: "Compare the sports nutrition brands people buy. Share of Search among Myprotein, Optimum Nutrition, Musashi, BSc and Balance, the sports supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands"
publisher: "Brandwave"
---

# Sports supplement brands: Which brands are most popular in search?

Compare the sports nutrition brands people buy. Share of Search among Myprotein, Optimum Nutrition, Musashi, BSc and Balance, the sports supplement brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports supplement brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Myprotein, 58.9%

## Which brand is most popular in search among sports supplement brands worldwide?

- In August 2026, Myprotein was the most searched among sports supplement brands worldwide, with an estimated 1M branded searches and 58.9% estimated Share of Search within this set.
- Optimum Nutrition is in 2nd place, 32.4 percentage points behind at 26.5% Share of Search.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide decreased from 61.8% to 58.9%.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide increased from 22.7% to 26.5%.
- Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports supplement brands worldwide decreased from 15.2% to 14.5%.
- Across the 11 months ending August 2026, Myprotein’s estimated Share of Search among sports supplement brands worldwide peaked at 74.8% in November 2025 and was lowest at 58.8% in July 2026.
- Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide peaked at 26.5% in August 2026 and was lowest at 15% in November 2025.
- Across the 11 months ending August 2026, Musashi’s estimated Share of Search among sports supplement brands worldwide peaked at 18.8% in March 2026 and was lowest at 10.1% in November 2025.
- Across the 11 months ending August 2026, BSc rose from 5th to 4th among sports supplement brands worldwide.
- Across the 11 months ending August 2026, Balance fell from 4th to 5th among sports supplement brands worldwide.

## Compare search popularity between leading brands

- [Myprotein vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/myprotein-vs-optimum-nutrition): 58.9% against 26.5% Share of Search.
- [Myprotein vs Musashi: compare search popularity](/demand/global-en/compare/musashi-vs-myprotein): 58.9% against 14.5% Share of Search.
- [Optimum Nutrition vs Musashi: compare search popularity](/demand/global-en/compare/musashi-vs-optimum-nutrition): 26.5% against 14.5% Share of Search.

## How did search popularity change for sports supplement brands worldwide in August 2026?

- Optimum Nutrition’s estimated Share of Search among sports supplement brands worldwide has gained ground for 3 months in a row, from 20.5% to 26.5% in August 2026.
- Estimated monthly branded searches for Balance worldwide fell 47.1% over 11 measured months, from 2K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Myprotein | 58.9% | 1M | 0.0% | Myprotein |
| 2 | Optimum Nutrition | 26.5% | 450K | 0.0% | Optimum Nutrition |
| 3 | Musashi | 14.5% | 246K | 0.0% | Musashi |
| 4 | BSc | 0.09% | 1.6K | -33.3% | BSc |
| 5 | Balance | 0.06% | 1.1K | -18.2% | Balance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Myprotein | 1M | 61.8% | 1 |
| Oct 2025 | Optimum Nutrition | 368K | 22.7% | 2 |
| Oct 2025 | Musashi | 246K | 15.2% | 3 |
| Oct 2025 | Balance | 2K | 0.13% | 4 |
| Oct 2025 | BSc | 1.6K | 0.1% | 5 |
| Nov 2025 | Myprotein | 1.8M | 74.8% | 1 |
| Nov 2025 | Optimum Nutrition | 368K | 15% | 2 |
| Nov 2025 | Musashi | 246K | 10.1% | 3 |
| Nov 2025 | Balance | 1.9K | 0.08% | 4 |
| Nov 2025 | BSc | 1.3K | 0.05% | 5 |
| Dec 2025 | Myprotein | 1M | 66.9% | 1 |
| Dec 2025 | Musashi | 246K | 16.4% | 2 |
| Dec 2025 | Optimum Nutrition | 246K | 16.4% | 3 |
| Dec 2025 | Balance | 2.2K | 0.15% | 4 |
| Dec 2025 | BSc | 1.3K | 0.09% | 5 |
| Jan 2026 | Myprotein | 1.5M | 70.8% | 1 |
| Jan 2026 | Optimum Nutrition | 368K | 17.4% | 2 |
| Jan 2026 | Musashi | 246K | 11.6% | 3 |
| Jan 2026 | Balance | 2.6K | 0.12% | 4 |
| Jan 2026 | BSc | 1.6K | 0.08% | 5 |
| Feb 2026 | Myprotein | 1.2M | 66.4% | 1 |
| Feb 2026 | Optimum Nutrition | 368K | 20% | 2 |
| Feb 2026 | Musashi | 246K | 13.4% | 3 |
| Feb 2026 | Balance | 2K | 0.11% | 4 |
| Feb 2026 | BSc | 1.3K | 0.07% | 5 |
| Mar 2026 | Myprotein | 1.2M | 62.3% | 1 |
| Mar 2026 | Musashi | 368K | 18.8% | 2 |
| Mar 2026 | Optimum Nutrition | 368K | 18.8% | 3 |
| Mar 2026 | Balance | 1.7K | 0.09% | 4 |
| Mar 2026 | BSc | 1.6K | 0.08% | 5 |
| Apr 2026 | Myprotein | 1.2M | 66.4% | 1 |
| Apr 2026 | Optimum Nutrition | 368K | 20% | 2 |
| Apr 2026 | Musashi | 246K | 13.4% | 3 |
| Apr 2026 | BSc | 2.4K | 0.13% | 4 |
| Apr 2026 | Balance | 1.6K | 0.09% | 5 |
| May 2026 | Myprotein | 1.2M | 68% | 1 |
| May 2026 | Optimum Nutrition | 368K | 20.5% | 2 |
| May 2026 | Musashi | 201K | 11.2% | 3 |
| May 2026 | BSc | 2.9K | 0.16% | 4 |
| May 2026 | Balance | 1.5K | 0.08% | 5 |
| Jun 2026 | Myprotein | 1M | 61.8% | 1 |
| Jun 2026 | Optimum Nutrition | 368K | 22.7% | 2 |
| Jun 2026 | Musashi | 246K | 15.2% | 3 |
| Jun 2026 | BSc | 2.4K | 0.15% | 4 |
| Jun 2026 | Balance | 1.3K | 0.08% | 5 |
| Jul 2026 | Myprotein | 1M | 58.8% | 1 |
| Jul 2026 | Optimum Nutrition | 450K | 26.5% | 2 |
| Jul 2026 | Musashi | 246K | 14.5% | 3 |
| Jul 2026 | BSc | 2.4K | 0.14% | 4 |
| Jul 2026 | Balance | 1.3K | 0.08% | 5 |
| Aug 2026 | Myprotein | 1M | 58.9% | 1 |
| Aug 2026 | Optimum Nutrition | 450K | 26.5% | 2 |
| Aug 2026 | Musashi | 246K | 14.5% | 3 |
| Aug 2026 | BSc | 1.6K | 0.09% | 4 |
| Aug 2026 | Balance | 1.1K | 0.06% | 5 |
| Sep 2026 | Balance | — | — | — |
| Sep 2026 | BSc | — | — | — |
| Sep 2026 | Musashi | — | — | — |
| Sep 2026 | Myprotein | — | — | — |
| Sep 2026 | Optimum Nutrition | — | — | — |

## What is being compared

- **Balance**: Measured on the search terms “balance meditation”, “balance meditation app” and “balanceapp com”, summed into one figure.
- **BSc**: Measured on the search term “bsc nutrition”.
- **Musashi**: Measured on the search term “musashi”.
- **Myprotein**: Measured on the search term “myprotein”.
- **Optimum Nutrition**: Measured on the search term “optimum nutrition”.

- [Balance](/demand/global-en/brands/balance)
- [BSc](/demand/global-en/brands/bsc-nutrition)
- [Musashi](/demand/global-en/brands/musashi)
- [Myprotein](/demand/global-en/brands/myprotein)
- [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports supplement brands worldwide?

In August 2026, Myprotein was the most searched among sports supplement brands worldwide, with an estimated 1M branded searches and 58.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports supplement brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-supplement-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.