---
title: "Sports sunglasses brands: Which brands are most popular in search?"
description: "Compare sunglasses brands offering eyewear for sport and outdoor activities. Share of Search among Julbo, Smith, Rudy Project, Tifosi and 100%, the sports sunglasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-sunglasses-brands"
publisher: "Brandwave"
---

# Sports sunglasses brands: Which brands are most popular in search?

Compare sunglasses brands offering eyewear for sport and outdoor activities. Share of Search among Julbo, Smith, Rudy Project, Tifosi and 100%, the sports sunglasses brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports sunglasses brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Julbo, 31.4%

## Which brand is most popular in search among sports sunglasses brands worldwide?

- Julbo and Smith share the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4% and 31.2% in August 2026.
- Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide increased from 28.8% to 31.4%.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide decreased from 34.8% to 31.2%.
- Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide decreased from 18.7% to 17%.
- Across the 11 months ending August 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide increased from 11.4% to 14.1%.
- Across the 11 months ending August 2026, Julbo’s estimated Share of Search among sports sunglasses brands worldwide peaked at 34.3% in January 2026 and was lowest at 28.8% in October 2025.
- Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide peaked at 42.1% in December 2025 and was lowest at 29.4% in June 2026.
- Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide peaked at 18.7% in October 2025 and was lowest at 13.7% in December 2025.
- Across the 11 months ending August 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide peaked at 15.7% in July 2026 and was lowest at 8% in January 2026.
- Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide peaked at 7.8% in June 2026 and was lowest at 4.5% in January 2026.
- Across the 11 months ending August 2026, Julbo rose from 2nd to 1st among sports sunglasses brands worldwide.
- Across the 11 months ending August 2026, Smith fell from 1st to 2nd among sports sunglasses brands worldwide.
- Across the 11 months ending August 2026, 100% held steady: its estimated Share of Search among sports sunglasses brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Julbo vs Smith: compare search popularity](/demand/global-en/compare/julbo-vs-smith-optics): 31.4% against 31.2% Share of Search.
- [Julbo vs Rudy Project: compare search popularity](/demand/global-en/compare/julbo-vs-rudy-project): 31.4% against 17% Share of Search.
- [Julbo vs Tifosi: compare search popularity](/demand/global-en/compare/julbo-vs-tifosi): 31.4% against 14.1% Share of Search.
- [Julbo vs 100%: compare search popularity](/demand/global-en/compare/100percent-sports-vs-julbo): 31.4% against 6.2% Share of Search.
- [Smith vs Rudy Project: compare search popularity](/demand/global-en/compare/rudy-project-vs-smith-optics): 31.2% against 17% Share of Search.
- [Smith vs Tifosi: compare search popularity](/demand/global-en/compare/smith-optics-vs-tifosi): 31.2% against 14.1% Share of Search.
- [Smith vs 100%: compare search popularity](/demand/global-en/compare/100percent-sports-vs-smith-optics): 31.2% against 6.2% Share of Search.
- [Rudy Project vs Tifosi: compare search popularity](/demand/global-en/compare/rudy-project-vs-tifosi): 17% against 14.1% Share of Search.
- [Rudy Project vs 100%: compare search popularity](/demand/global-en/compare/100percent-sports-vs-rudy-project): 17% against 6.2% Share of Search.
- [Tifosi vs 100%: compare search popularity](/demand/global-en/compare/100percent-sports-vs-tifosi): 14.1% against 6.2% Share of Search.

## How did search popularity change for sports sunglasses brands worldwide in August 2026?

- In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%.
- In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%.
- In August 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 15.7% to 14.1%.
- In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%.
- Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Julbo | 31.4% | 73.8K | -3.7% | Julbo |
| 2 | Smith | 31.2% | 73.5K | -12.5% | Smith |
| 3 | Rudy Project | 17% | 40K | -0.0% | Rudy Project |
| 4 | Tifosi | 14.1% | 33.2K | -17.9% | Tifosi |
| 5 | 100% | 6.2% | 14.6K | -14.1% | 100% |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smith | 58K | 34.8% | 1 |
| Oct 2025 | Julbo | 48K | 28.8% | 2 |
| Oct 2025 | Rudy Project | 31K | 18.7% | 3 |
| Oct 2025 | Tifosi | 18.9K | 11.4% | 4 |
| Oct 2025 | 100% | 10.5K | 6.3% | 5 |
| Nov 2025 | Smith | 80.1K | 39.9% | 1 |
| Nov 2025 | Julbo | 58.5K | 29.1% | 2 |
| Nov 2025 | Rudy Project | 30.9K | 15.4% | 3 |
| Nov 2025 | Tifosi | 19.6K | 9.8% | 4 |
| Nov 2025 | 100% | 11.7K | 5.8% | 5 |
| Dec 2025 | Smith | 80.1K | 42.1% | 1 |
| Dec 2025 | Julbo | 58.4K | 30.7% | 2 |
| Dec 2025 | Rudy Project | 26K | 13.7% | 3 |
| Dec 2025 | Tifosi | 16.1K | 8.5% | 4 |
| Dec 2025 | 100% | 9.7K | 5.1% | 5 |
| Jan 2026 | Smith | 76.2K | 37.5% | 1 |
| Jan 2026 | Julbo | 69.6K | 34.3% | 2 |
| Jan 2026 | Rudy Project | 31.8K | 15.7% | 3 |
| Jan 2026 | Tifosi | 16.2K | 8% | 4 |
| Jan 2026 | 100% | 9.2K | 4.5% | 5 |
| Feb 2026 | Smith | 71K | 36.9% | 1 |
| Feb 2026 | Julbo | 58.7K | 30.5% | 2 |
| Feb 2026 | Rudy Project | 31.9K | 16.6% | 3 |
| Feb 2026 | Tifosi | 18.9K | 9.8% | 4 |
| Feb 2026 | 100% | 11.8K | 6.1% | 5 |
| Mar 2026 | Smith | 76K | 32.7% | 1 |
| Mar 2026 | Julbo | 71.7K | 30.8% | 2 |
| Mar 2026 | Rudy Project | 38.9K | 16.7% | 3 |
| Mar 2026 | Tifosi | 28.3K | 12.2% | 4 |
| Mar 2026 | 100% | 17.5K | 7.5% | 5 |
| Apr 2026 | Julbo | 73.7K | 32.3% | 1 |
| Apr 2026 | Smith | 70.2K | 30.8% | 2 |
| Apr 2026 | Rudy Project | 38.9K | 17.1% | 3 |
| Apr 2026 | Tifosi | 28.4K | 12.5% | 4 |
| Apr 2026 | 100% | 16.7K | 7.3% | 5 |
| May 2026 | Smith | 85.8K | 32.8% | 1 |
| May 2026 | Julbo | 76.6K | 29.3% | 2 |
| May 2026 | Rudy Project | 47.4K | 18.2% | 3 |
| May 2026 | Tifosi | 34.7K | 13.3% | 4 |
| May 2026 | 100% | 16.7K | 6.4% | 5 |
| Jun 2026 | Julbo | 76.5K | 29.5% | 1 |
| Jun 2026 | Smith | 76.2K | 29.4% | 2 |
| Jun 2026 | Rudy Project | 46.3K | 17.8% | 3 |
| Jun 2026 | Tifosi | 40.5K | 15.6% | 4 |
| Jun 2026 | 100% | 20.1K | 7.8% | 5 |
| Jul 2026 | Smith | 84K | 32.5% | 1 |
| Jul 2026 | Julbo | 76.6K | 29.7% | 2 |
| Jul 2026 | Tifosi | 40.5K | 15.7% | 3 |
| Jul 2026 | Rudy Project | 40K | 15.5% | 4 |
| Jul 2026 | 100% | 17K | 6.6% | 5 |
| Aug 2026 | Julbo | 73.8K | 31.4% | 1 |
| Aug 2026 | Smith | 73.5K | 31.2% | 2 |
| Aug 2026 | Rudy Project | 40K | 17% | 3 |
| Aug 2026 | Tifosi | 33.2K | 14.1% | 4 |
| Aug 2026 | 100% | 14.6K | 6.2% | 5 |
| Sep 2026 | 100% | — | — | — |
| Sep 2026 | Julbo | — | — | — |
| Sep 2026 | Rudy Project | — | — | — |
| Sep 2026 | Smith | — | — | — |
| Sep 2026 | Tifosi | — | — | — |

## What is being compared

- **100%**: Measured on the search terms “100% cycling sunglasses”, “100% eyewear”, “100% sports sunglasses”, “100% sunglasses”, “100percent com”, “100percent sunglasses” and “sports sunglasses 100%”, summed into one figure.
- **Julbo**: Measured on the search terms “eyewear julbo”, “julbo”, “julbo com”, “julbo cycling sunglasses”, “julbo sports sunglasses” and “julbo sunglasses”, summed into one figure.
- **Rudy Project**: Measured on the search terms “cycling sunglasses rudy project”, “rudy project”, “rudy project eyewear”, “rudy project sports sunglasses”, “rudy project sunglasses”, “rudyproject” and “rudyproject com”, summed into one figure.
- **Smith**: Measured on the search terms “cycling sunglasses smith”, “eyewear smith”, “smith eyewear”, “smith sports sunglasses”, “smith sunglasses”, “smithoptics” and “smithoptics com”, summed into one figure.
- **Tifosi**: Measured on the search terms “cycling sunglasses tifosi”, “sunglasses tifosi”, “tifosi eyewear”, “tifosi sports sunglasses”, “tifosioptics” and “tifosioptics com”, summed into one figure.

- [100%](/demand/global-en/brands/100percent-sports)
- [Julbo](/demand/global-en/brands/julbo)
- [Rudy Project](/demand/global-en/brands/rudy-project)
- [Smith](/demand/global-en/brands/smith-optics)
- [Tifosi](/demand/global-en/brands/tifosi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports sunglasses brands worldwide?

Julbo and Smith share the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4% and 31.2% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports sunglasses brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sports-sunglasses-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-sunglasses-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.