---
title: "Sports nutrition brands: Which are searched most?"
description: "Compare the protein and sports nutrition brands people buy. Share of Search among Myprotein, Optimum Nutrition, Musashi, Ghost and Horleys, the sports nutrition brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-nutrition-brands"
publisher: "Brandwave"
---

# Sports nutrition brands: Which are searched most?

Compare the protein and sports nutrition brands people buy. Share of Search among Myprotein, Optimum Nutrition, Musashi, Ghost and Horleys, the sports nutrition brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports nutrition brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Myprotein, 62.8%

## Which brand is most popular in search among sports nutrition brands worldwide?

- In September 2026, Myprotein was the most searched among sports nutrition brands worldwide, with an estimated 1.2M branded searches and 62.8% estimated Share of Search within this set.
- Optimum Nutrition is in 2nd place, 43.8 percentage points behind at 18.9% Share of Search.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide increased from 58.9% to 62.8%.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide decreased from 21.7% to 18.9%.
- Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide decreased from 14.5% to 12.7%.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide increased from 2% to 3.1%.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among sports nutrition brands worldwide peaked at 72.4% in November 2025 and was lowest at 54.6% in August 2026.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands worldwide peaked at 25.2% in July 2026 and was lowest at 14.6% in November 2025.
- Across the 12 months ending September 2026, Musashi’s estimated Share of Search among sports nutrition brands worldwide peaked at 17.9% in March 2026 and was lowest at 9.7% in November 2025.
- Across the 12 months ending September 2026, Ghost’s estimated Share of Search among sports nutrition brands worldwide peaked at 4% in August 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Horleys’ estimated Share of Search among sports nutrition brands worldwide peaked at 3.3% in August 2026 and was lowest at 2% in November 2025.
- Across the 12 months ending September 2026, Ghost rose from 5th to 4th among sports nutrition brands worldwide.
- Across the 12 months ending September 2026, Horleys fell from 4th to 5th among sports nutrition brands worldwide.

## Compare search popularity between leading brands

- [Myprotein vs Optimum Nutrition: compare search popularity](/demand/global-en/compare/myprotein-vs-optimum-nutrition): 62.8% against 18.9% Share of Search.
- [Myprotein vs Musashi: compare search popularity](/demand/global-en/compare/musashi-vs-myprotein): 62.8% against 12.7% Share of Search.
- [Myprotein vs Ghost: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-myprotein): 62.8% against 3.1% Share of Search.
- [Myprotein vs Horleys: compare search popularity](/demand/global-en/compare/horleys-vs-myprotein): 62.8% against 2.5% Share of Search.
- [Optimum Nutrition vs Musashi: compare search popularity](/demand/global-en/compare/musashi-vs-optimum-nutrition): 18.9% against 12.7% Share of Search.
- [Optimum Nutrition vs Ghost: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-optimum-nutrition): 18.9% against 3.1% Share of Search.
- [Optimum Nutrition vs Horleys: compare search popularity](/demand/global-en/compare/horleys-vs-optimum-nutrition): 18.9% against 2.5% Share of Search.
- [Musashi vs Ghost: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-musashi): 12.7% against 3.1% Share of Search.
- [Musashi vs Horleys: compare search popularity](/demand/global-en/compare/horleys-vs-musashi): 12.7% against 2.5% Share of Search.
- [Ghost vs Horleys: compare search popularity](/demand/global-en/compare/ghost-lifestyle-vs-horleys): 3.1% against 2.5% Share of Search.

## How did search popularity change for sports nutrition brands worldwide in September 2026?

- In September 2026, Myprotein gained estimated Share of Search among sports nutrition brands worldwide, from 54.6% to 62.8%.
- In September 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands worldwide, from 24.6% to 18.9%.
- In September 2026, Ghost lost estimated Share of Search among sports nutrition brands worldwide, from 4% to 3.1%.
- In September 2026, Musashi lost estimated Share of Search among sports nutrition brands worldwide, from 13.4% to 12.7%.
- In September 2026, Horleys lost estimated Share of Search among sports nutrition brands worldwide, from 3.3% to 2.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Myprotein | 62.8% | 1.2M | +22.0% | Myprotein |
| 2 | Optimum Nutrition | 18.9% | 368K | -18.2% | Optimum Nutrition |
| 3 | Musashi | 12.7% | 246K | 0.0% | Musashi |
| 4 | Ghost | 3.1% | 60.5K | -18.2% | Ghost |
| 5 | Horleys | 2.5% | 49.5K | -18.2% | Horleys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Myprotein | 1M | 58.9% | 1 |
| Oct 2025 | Optimum Nutrition | 368K | 21.7% | 2 |
| Oct 2025 | Musashi | 246K | 14.5% | 3 |
| Oct 2025 | Horleys | 49.5K | 2.9% | 4 |
| Oct 2025 | Ghost | 33.1K | 2% | 5 |
| Nov 2025 | Myprotein | 1.8M | 72.4% | 1 |
| Nov 2025 | Optimum Nutrition | 368K | 14.6% | 2 |
| Nov 2025 | Musashi | 246K | 9.7% | 3 |
| Nov 2025 | Horleys | 49.5K | 2% | 4 |
| Nov 2025 | Ghost | 33.1K | 1.3% | 5 |
| Dec 2025 | Myprotein | 1M | 63.9% | 1 |
| Dec 2025 | Musashi | 246K | 15.7% | 2 |
| Dec 2025 | Optimum Nutrition | 246K | 15.7% | 3 |
| Dec 2025 | Horleys | 40.5K | 2.6% | 4 |
| Dec 2025 | Ghost | 33.1K | 2.1% | 5 |
| Jan 2026 | Myprotein | 1.5M | 68.1% | 1 |
| Jan 2026 | Optimum Nutrition | 368K | 16.7% | 2 |
| Jan 2026 | Musashi | 246K | 11.2% | 3 |
| Jan 2026 | Horleys | 49.5K | 2.2% | 4 |
| Jan 2026 | Ghost | 40.5K | 1.8% | 5 |
| Feb 2026 | Myprotein | 1.2M | 63.7% | 1 |
| Feb 2026 | Optimum Nutrition | 368K | 19.2% | 2 |
| Feb 2026 | Musashi | 246K | 12.8% | 3 |
| Feb 2026 | Ghost | 40.5K | 2.1% | 4 |
| Feb 2026 | Horleys | 40.5K | 2.1% | 5 |
| Mar 2026 | Myprotein | 1.2M | 59.4% | 1 |
| Mar 2026 | Musashi | 368K | 17.9% | 2 |
| Mar 2026 | Optimum Nutrition | 368K | 17.9% | 3 |
| Mar 2026 | Ghost | 49.5K | 2.4% | 4 |
| Mar 2026 | Horleys | 49.5K | 2.4% | 5 |
| Apr 2026 | Myprotein | 1.2M | 63.1% | 1 |
| Apr 2026 | Optimum Nutrition | 368K | 19% | 2 |
| Apr 2026 | Musashi | 246K | 12.7% | 3 |
| Apr 2026 | Ghost | 49.5K | 2.6% | 4 |
| Apr 2026 | Horleys | 49.5K | 2.6% | 5 |
| May 2026 | Myprotein | 1.2M | 64.6% | 1 |
| May 2026 | Optimum Nutrition | 368K | 19.5% | 2 |
| May 2026 | Musashi | 201K | 10.6% | 3 |
| May 2026 | Ghost | 49.5K | 2.6% | 4 |
| May 2026 | Horleys | 49.5K | 2.6% | 5 |
| Jun 2026 | Myprotein | 1M | 58.7% | 1 |
| Jun 2026 | Optimum Nutrition | 368K | 21.6% | 2 |
| Jun 2026 | Musashi | 246K | 14.4% | 3 |
| Jun 2026 | Horleys | 49.5K | 2.9% | 4 |
| Jun 2026 | Ghost | 40.5K | 2.4% | 5 |
| Jul 2026 | Myprotein | 1M | 56% | 1 |
| Jul 2026 | Optimum Nutrition | 450K | 25.2% | 2 |
| Jul 2026 | Musashi | 246K | 13.8% | 3 |
| Jul 2026 | Horleys | 49.5K | 2.8% | 4 |
| Jul 2026 | Ghost | 40.5K | 2.3% | 5 |
| Aug 2026 | Myprotein | 1M | 54.6% | 1 |
| Aug 2026 | Optimum Nutrition | 450K | 24.6% | 2 |
| Aug 2026 | Musashi | 246K | 13.4% | 3 |
| Aug 2026 | Ghost | 74K | 4% | 4 |
| Aug 2026 | Horleys | 60.5K | 3.3% | 5 |
| Sep 2026 | Myprotein | 1.2M | 62.8% | 1 |
| Sep 2026 | Optimum Nutrition | 368K | 18.9% | 2 |
| Sep 2026 | Musashi | 246K | 12.7% | 3 |
| Sep 2026 | Ghost | 60.5K | 3.1% | 4 |
| Sep 2026 | Horleys | 49.5K | 2.5% | 5 |

## What is being compared

- **Ghost**: Measured on the search term “ghost energy”.
- **Horleys**: Measured on the search term “horleys”.
- **Musashi**: Measured on the search term “musashi”.
- **Myprotein**: Measured on the search term “myprotein”.
- **Optimum Nutrition**: Measured on the search term “optimum nutrition”.

- [Ghost](/demand/global-en/brands/ghost-lifestyle)
- [Horleys](/demand/global-en/brands/horleys)
- [Musashi](/demand/global-en/brands/musashi)
- [Myprotein](/demand/global-en/brands/myprotein)
- [Optimum Nutrition](/demand/global-en/brands/optimum-nutrition)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports nutrition brands worldwide?

In September 2026, Myprotein was the most searched among sports nutrition brands worldwide, with an estimated 1.2M branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports nutrition brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sports-nutrition-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-nutrition-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.