--- title: "Sports drink brands: Which are searched most?" description: "Compare the sports drink brands people buy. Share of Search among Gatorade, Powerade, BodyArmor, Lucozade and Prime Hydration, the sports drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-drink-brands" publisher: "Brandwave" --- # Sports drink brands: Which are searched most? Compare the sports drink brands people buy. Share of Search among Gatorade, Powerade, BodyArmor, Lucozade and Prime Hydration, the sports drink brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sports drink brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gatorade, 61.3% ## Which brand is most popular in search among sports drink brands worldwide? - In August 2026, Gatorade was the most searched among sports drink brands worldwide, with an estimated 1M branded searches and 61.3% estimated Share of Search within this set. - Powerade is in 2nd place, 38.7 percentage points behind at 22.5% Share of Search. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide increased from 18.3% to 22.5%. - Across the 11 months ending August 2026, BodyArmor’s estimated Share of Search among sports drink brands worldwide decreased from 8.2% to 6.7%. - Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among sports drink brands worldwide decreased from 8.2% to 6.7%. - Across the 11 months ending August 2026, Prime Hydration’s estimated Share of Search among sports drink brands worldwide decreased from 4% to 2.7%. - Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports drink brands worldwide peaked at 64.3% in April 2026 and was lowest at 58.3% in June 2026. - Across the 11 months ending August 2026, Powerade’s estimated Share of Search among sports drink brands worldwide peaked at 26.4% in July 2026 and was lowest at 18.2% in January 2026. - Across the 11 months ending August 2026, BodyArmor’s estimated Share of Search among sports drink brands worldwide peaked at 8.2% in October 2025 and was lowest at 5.3% in July 2026. - Across the 11 months ending August 2026, Lucozade’s estimated Share of Search among sports drink brands worldwide peaked at 8.4% in February 2026 and was lowest at 6.4% in June 2026. - Across the 11 months ending August 2026, Prime Hydration’s estimated Share of Search among sports drink brands worldwide peaked at 4.9% in January 2026 and was lowest at 2.6% in June 2026. - Across the 11 months ending August 2026, Gatorade held steady: its estimated Share of Search among sports drink brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gatorade vs Powerade: compare search popularity](/demand/global-en/compare/gatorade-vs-powerade): 61.3% against 22.5% Share of Search. - [Gatorade vs BodyArmor: compare search popularity](/demand/global-en/compare/bodyarmor-vs-gatorade): 61.3% against 6.7% Share of Search. - [Gatorade vs Lucozade: compare search popularity](/demand/global-en/compare/gatorade-vs-lucozade): 61.3% against 6.7% Share of Search. - [Gatorade vs Prime Hydration: compare search popularity](/demand/global-en/compare/gatorade-vs-prime-hydration): 61.3% against 2.7% Share of Search. - [Powerade vs BodyArmor: compare search popularity](/demand/global-en/compare/bodyarmor-vs-powerade): 22.5% against 6.7% Share of Search. - [Powerade vs Lucozade: compare search popularity](/demand/global-en/compare/lucozade-vs-powerade): 22.5% against 6.7% Share of Search. - [Powerade vs Prime Hydration: compare search popularity](/demand/global-en/compare/powerade-vs-prime-hydration): 22.5% against 2.7% Share of Search. - [BodyArmor vs Lucozade: compare search popularity](/demand/global-en/compare/bodyarmor-vs-lucozade): 6.7% Share of Search each. - [BodyArmor vs Prime Hydration: compare search popularity](/demand/global-en/compare/bodyarmor-vs-prime-hydration): 6.7% against 2.7% Share of Search. - [Lucozade vs Prime Hydration: compare search popularity](/demand/global-en/compare/lucozade-vs-prime-hydration): 6.7% against 2.7% Share of Search. ## How did search popularity change for sports drink brands worldwide in August 2026? - In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.7%. - In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 58.7% to 61.3%. - In August 2026, Powerade lost estimated Share of Search among sports drink brands worldwide, from 26.4% to 22.5%. - Estimated monthly branded searches for Prime Hydration worldwide fell 18.1% over 11 measured months, from 54.2K to 44.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gatorade | 61.3% | 1M | 0.0% | Gatorade | | 2 | Powerade | 22.5% | 368K | -18.2% | The Coca-Cola Company | | 3 | BodyArmor | 6.7% | 110K | +21.5% | BodyArmor | | 4 | Lucozade | 6.7% | 110K | 0.0% | Lucozade | | 5 | Prime Hydration | 2.7% | 44.4K | -18.1% | Prime Hydration | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gatorade | 823K | 61.3% | 1 | | Oct 2025 | Powerade | 246K | 18.3% | 2 | | Oct 2025 | BodyArmor | 110K | 8.2% | 3 | | Oct 2025 | Lucozade | 110K | 8.2% | 4 | | Oct 2025 | Prime Hydration | 54.2K | 4% | 5 | | Nov 2025 | Gatorade | 823K | 63.1% | 1 | | Nov 2025 | Powerade | 246K | 18.9% | 2 | | Nov 2025 | BodyArmor | 90.5K | 6.9% | 3 | | Nov 2025 | Lucozade | 90.5K | 6.9% | 4 | | Nov 2025 | Prime Hydration | 54.2K | 4.2% | 5 | | Dec 2025 | Gatorade | 823K | 62.2% | 1 | | Dec 2025 | Powerade | 246K | 18.6% | 2 | | Dec 2025 | Lucozade | 110K | 8.3% | 3 | | Dec 2025 | BodyArmor | 90.5K | 6.8% | 4 | | Dec 2025 | Prime Hydration | 54.2K | 4.1% | 5 | | Jan 2026 | Gatorade | 823K | 60.7% | 1 | | Jan 2026 | Powerade | 246K | 18.2% | 2 | | Jan 2026 | BodyArmor | 110K | 8.1% | 3 | | Jan 2026 | Lucozade | 110K | 8.1% | 4 | | Jan 2026 | Prime Hydration | 66.2K | 4.9% | 5 | | Feb 2026 | Gatorade | 823K | 62.6% | 1 | | Feb 2026 | Powerade | 246K | 18.7% | 2 | | Feb 2026 | Lucozade | 110K | 8.4% | 3 | | Feb 2026 | BodyArmor | 90.5K | 6.9% | 4 | | Feb 2026 | Prime Hydration | 44.4K | 3.4% | 5 | | Mar 2026 | Gatorade | 1M | 63.5% | 1 | | Mar 2026 | Powerade | 301K | 19.1% | 2 | | Mar 2026 | BodyArmor | 110K | 7% | 3 | | Mar 2026 | Lucozade | 110K | 7% | 4 | | Mar 2026 | Prime Hydration | 54.2K | 3.4% | 5 | | Apr 2026 | Gatorade | 1M | 64.3% | 1 | | Apr 2026 | Powerade | 301K | 19.3% | 2 | | Apr 2026 | Lucozade | 110K | 7.1% | 3 | | Apr 2026 | BodyArmor | 90.5K | 5.8% | 4 | | Apr 2026 | Prime Hydration | 54.2K | 3.5% | 5 | | May 2026 | Gatorade | 1M | 62% | 1 | | May 2026 | Powerade | 368K | 22.8% | 2 | | May 2026 | Lucozade | 110K | 6.8% | 3 | | May 2026 | BodyArmor | 90.5K | 5.6% | 4 | | May 2026 | Prime Hydration | 44.4K | 2.8% | 5 | | Jun 2026 | Gatorade | 1M | 58.3% | 1 | | Jun 2026 | Powerade | 450K | 26.2% | 2 | | Jun 2026 | BodyArmor | 110K | 6.4% | 3 | | Jun 2026 | Lucozade | 110K | 6.4% | 4 | | Jun 2026 | Prime Hydration | 44.4K | 2.6% | 5 | | Jul 2026 | Gatorade | 1M | 58.7% | 1 | | Jul 2026 | Powerade | 450K | 26.4% | 2 | | Jul 2026 | Lucozade | 110K | 6.5% | 3 | | Jul 2026 | BodyArmor | 90.5K | 5.3% | 4 | | Jul 2026 | Prime Hydration | 54.2K | 3.2% | 5 | | Aug 2026 | Gatorade | 1M | 61.3% | 1 | | Aug 2026 | Powerade | 368K | 22.5% | 2 | | Aug 2026 | BodyArmor | 110K | 6.7% | 3 | | Aug 2026 | Lucozade | 110K | 6.7% | 4 | | Aug 2026 | Prime Hydration | 44.4K | 2.7% | 5 | | Sep 2026 | BodyArmor | — | — | — | | Sep 2026 | Gatorade | — | — | — | | Sep 2026 | Lucozade | — | — | — | | Sep 2026 | Powerade | — | — | — | | Sep 2026 | Prime Hydration | — | — | — | ## What is being compared - **BodyArmor**: Measured on the search term “bodyarmor”. - **Gatorade**: Measured on the search term “gatorade”. - **Lucozade**: Measured on the search term “lucozade”. - **Powerade**: Measured on the search term “powerade”. - **Prime Hydration**: Measured on the search terms “prime hydration” and “primehydration”, summed into one figure. - [BodyArmor](/demand/global-en/brands/bodyarmor) - [Gatorade](/demand/global-en/brands/gatorade) - [Lucozade](/demand/global-en/brands/lucozade) - [Powerade](/demand/global-en/brands/powerade) - [Prime Hydration](/demand/global-en/brands/prime-hydration) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sports drink brands worldwide? In August 2026, Gatorade was the most searched among sports drink brands worldwide, with an estimated 1M branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sports drink brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sports-drink-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.