---
title: "Sports data platforms: Which brands are most popular in search?"
description: "Compare the platforms that supply sports statistics. Share of Search among Hudl, Opta, Sportradar, Genius Sports and Stats Perform, the sports data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-data-platforms"
publisher: "Brandwave"
---

# Sports data platforms: Which brands are most popular in search?

Compare the platforms that supply sports statistics. Share of Search among Hudl, Opta, Sportradar, Genius Sports and Stats Perform, the sports data platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports data platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hudl, 89.5%

## Which brand is most popular in search among sports data platforms worldwide?

- In August 2026, Hudl was the most searched among sports data platforms worldwide, with an estimated 2.2M branded searches and 89.5% estimated Share of Search within this set.
- Opta is in 2nd place, 81.5 percentage points behind at 8% Share of Search.
- Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide increased from 87.8% to 89.5%.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide decreased from 9.6% to 8%.
- Across the 11 months ending August 2026, Hudl’s estimated Share of Search among sports data platforms worldwide peaked at 89.5% in August 2026 and was lowest at 45.5% in July 2026.
- Across the 11 months ending August 2026, Opta’s estimated Share of Search among sports data platforms worldwide peaked at 45.8% in June 2026 and was lowest at 8% in August 2026.
- Across the 11 months ending August 2026, Sportradar’s estimated Share of Search among sports data platforms worldwide peaked at 5% in June 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Genius Sports’ estimated Share of Search among sports data platforms worldwide peaked at 2.2% in July 2026 and was lowest at 0.71% in October 2025.
- Across the 11 months ending August 2026, Stats Perform’s estimated Share of Search among sports data platforms worldwide peaked at 1.8% in July 2026 and was lowest at 0.4% in August 2026.
- Across the 11 months ending August 2026, Sportradar, Genius Sports and Stats Perform held steady: their estimated Share of Search among sports data platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hudl vs Opta: compare search popularity](/demand/global-en/compare/hudl-vs-opta): 89.5% against 8% Share of Search.

## How did search popularity change for sports data platforms worldwide in August 2026?

- In August 2026, Hudl gained estimated Share of Search among sports data platforms worldwide, from 45.5% to 89.5%.
- In August 2026, Opta lost estimated Share of Search among sports data platforms worldwide, from 45.5% to 8%.
- In August 2026, Sportradar lost estimated Share of Search among sports data platforms worldwide, from 5% to 1.3%.
- In August 2026, Genius Sports lost estimated Share of Search among sports data platforms worldwide, from 2.2% to 0.72%.
- In August 2026, Stats Perform lost estimated Share of Search among sports data platforms worldwide, from 1.8% to 0.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hudl | 89.5% | 2.2M | +508.7% | Hudl |
| 2 | Opta | 8% | 201K | -45.4% | Opta |
| 3 | Sportradar | 1.3% | 33.1K | -18.3% | Sportradar |
| 4 | Genius Sports | 0.72% | 18.1K | 0.0% | Genius Sports |
| 5 | Stats Perform | 0.4% | 9.9K | -33.1% | Stats Perform |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hudl | 2.2M | 87.8% | 1 |
| Oct 2025 | Opta | 246K | 9.6% | 2 |
| Oct 2025 | Sportradar | 33.1K | 1.3% | 3 |
| Oct 2025 | Genius Sports | 18.1K | 0.71% | 4 |
| Oct 2025 | Stats Perform | 14.8K | 0.58% | 5 |
| Nov 2025 | Hudl | 1.5M | 82.9% | 1 |
| Nov 2025 | Opta | 246K | 13.6% | 2 |
| Nov 2025 | Sportradar | 33.1K | 1.8% | 3 |
| Nov 2025 | Genius Sports | 18.1K | 1% | 4 |
| Nov 2025 | Stats Perform | 12.1K | 0.67% | 5 |
| Dec 2025 | Hudl | 1.5M | 83.3% | 1 |
| Dec 2025 | Opta | 246K | 13.7% | 2 |
| Dec 2025 | Sportradar | 27.1K | 1.5% | 3 |
| Dec 2025 | Genius Sports | 14.8K | 0.82% | 4 |
| Dec 2025 | Stats Perform | 12.1K | 0.67% | 5 |
| Jan 2026 | Hudl | 1.5M | 82.8% | 1 |
| Jan 2026 | Opta | 246K | 13.6% | 2 |
| Jan 2026 | Sportradar | 33.1K | 1.8% | 3 |
| Jan 2026 | Genius Sports | 18.1K | 1% | 4 |
| Jan 2026 | Stats Perform | 14.8K | 0.82% | 5 |
| Feb 2026 | Hudl | 1.5M | 82.6% | 1 |
| Feb 2026 | Opta | 246K | 13.5% | 2 |
| Feb 2026 | Sportradar | 33.1K | 1.8% | 3 |
| Feb 2026 | Genius Sports | 22.2K | 1.2% | 4 |
| Feb 2026 | Stats Perform | 14.8K | 0.81% | 5 |
| Mar 2026 | Hudl | 1M | 74.2% | 1 |
| Mar 2026 | Opta | 246K | 18.2% | 2 |
| Mar 2026 | Sportradar | 60.5K | 4.5% | 3 |
| Mar 2026 | Genius Sports | 27.1K | 2% | 4 |
| Mar 2026 | Stats Perform | 14.8K | 1.1% | 5 |
| Apr 2026 | Hudl | 1M | 75.2% | 1 |
| Apr 2026 | Opta | 246K | 18.5% | 2 |
| Apr 2026 | Sportradar | 49.5K | 3.7% | 3 |
| Apr 2026 | Genius Sports | 22.2K | 1.7% | 4 |
| Apr 2026 | Stats Perform | 12.1K | 0.91% | 5 |
| May 2026 | Hudl | 823K | 72% | 1 |
| May 2026 | Opta | 246K | 21.5% | 2 |
| May 2026 | Sportradar | 40.5K | 3.5% | 3 |
| May 2026 | Genius Sports | 22.2K | 1.9% | 4 |
| May 2026 | Stats Perform | 12.1K | 1.1% | 5 |
| Jun 2026 | Hudl | 450K | 45.8% | 1 |
| Jun 2026 | Opta | 450K | 45.8% | 2 |
| Jun 2026 | Sportradar | 49.5K | 5% | 3 |
| Jun 2026 | Genius Sports | 18.1K | 1.8% | 4 |
| Jun 2026 | Stats Perform | 14.8K | 1.5% | 5 |
| Jul 2026 | Hudl | 368K | 45.5% | 1 |
| Jul 2026 | Opta | 368K | 45.5% | 2 |
| Jul 2026 | Sportradar | 40.5K | 5% | 3 |
| Jul 2026 | Genius Sports | 18.1K | 2.2% | 4 |
| Jul 2026 | Stats Perform | 14.8K | 1.8% | 5 |
| Aug 2026 | Hudl | 2.2M | 89.5% | 1 |
| Aug 2026 | Opta | 201K | 8% | 2 |
| Aug 2026 | Sportradar | 33.1K | 1.3% | 3 |
| Aug 2026 | Genius Sports | 18.1K | 0.72% | 4 |
| Aug 2026 | Stats Perform | 9.9K | 0.4% | 5 |
| Sep 2026 | Genius Sports | — | — | — |
| Sep 2026 | Hudl | — | — | — |
| Sep 2026 | Opta | — | — | — |
| Sep 2026 | Sportradar | — | — | — |
| Sep 2026 | Stats Perform | — | — | — |

## What is being compared

- **Genius Sports**: Measured on the search term “genius sports”.
- **Hudl**: Measured on the search term “hudl”.
- **Opta**: Measured on the search term “opta”.
- **Sportradar**: Measured on the search term “sportradar”.
- **Stats Perform**: Measured on the search term “stats perform”.

- [Genius Sports](/demand/global-en/brands/genius-sports)
- [Hudl](/demand/global-en/brands/hudl)
- [Opta](/demand/global-en/brands/opta)
- [Sportradar](/demand/global-en/brands/sportradar)
- [Stats Perform](/demand/global-en/brands/stats-perform)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports data platforms worldwide?

In August 2026, Hudl was the most searched among sports data platforms worldwide, with an estimated 2.2M branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports data platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sports-data-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-data-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.