---
title: "Sports car brands: Which are searched most?"
description: "Compare the sports car brands motorists use. Share of Search among Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin and Mclaren, the sports car brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-car-brands"
publisher: "Brandwave"
---

# Sports car brands: Which are searched most?

Compare the sports car brands motorists use. Share of Search among Porsche, Lamborghini, Ferrari, Mazda, Nissan, Aston Martin and Mclaren, the sports car brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports car brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Porsche, 22.5%

## Which brand is most popular in search among sports car brands worldwide?

- In August 2026, Porsche was the most searched among sports car brands worldwide, with an estimated 5M branded searches and 22.5% estimated Share of Search within this set.
- Lamborghini is in 2nd place, 4.1 percentage points behind at 18.4% Share of Search.
- Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide increased from 12.5% to 15.1%.
- Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide decreased from 8.4% to 5.5%.
- Across the 11 months ending August 2026, Porsche’s estimated Share of Search among sports car brands worldwide peaked at 25.9% in April 2026 and was lowest at 22.5% in February 2026.
- Across the 11 months ending August 2026, Lamborghini’s estimated Share of Search among sports car brands worldwide peaked at 18.7% in October 2025 and was lowest at 16.1% in July 2026.
- Across the 11 months ending August 2026, Ferrari’s estimated Share of Search among sports car brands worldwide peaked at 16.8% in May 2026 and was lowest at 13.2% in July 2026.
- Across the 11 months ending August 2026, Mazda’s estimated Share of Search among sports car brands worldwide peaked at 16.3% in January 2026 and was lowest at 12.5% in October 2025.
- Across the 11 months ending August 2026, Nissan’s estimated Share of Search among sports car brands worldwide peaked at 16.5% in March 2026 and was lowest at 13.8% in May 2026.
- Across the 11 months ending August 2026, Aston Martin’s estimated Share of Search among sports car brands worldwide peaked at 9.1% in March 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, Mclaren’s estimated Share of Search among sports car brands worldwide peaked at 9.3% in November 2025 and was lowest at 5.5% in February 2026.
- Across the 11 months ending August 2026, Mazda rose from 5th to 4th among sports car brands worldwide.
- Across the 11 months ending August 2026, Nissan fell from 4th to 5th among sports car brands worldwide.
- Across the 11 months ending August 2026, Aston Martin rose from 7th to 6th among sports car brands worldwide.
- Across the 11 months ending August 2026, Mclaren fell from 6th to 7th among sports car brands worldwide.
- Across the 11 months ending August 2026, Porsche, Lamborghini and Ferrari held steady: their estimated Share of Search among sports car brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Porsche vs Lamborghini: compare search popularity](/demand/global-en/compare/lamborghini-vs-porsche): 22.5% against 18.4% Share of Search.
- [Porsche vs Ferrari: compare search popularity](/demand/global-en/compare/ferrari-vs-porsche): 22.5% against 15.1% Share of Search.
- [Porsche vs Mazda: compare search popularity](/demand/global-en/compare/mazda-vs-porsche): 22.5% against 15.1% Share of Search.
- [Porsche vs Nissan: compare search popularity](/demand/global-en/compare/nissan-vs-porsche): 22.5% against 15.1% Share of Search.
- [Lamborghini vs Ferrari: compare search popularity](/demand/global-en/compare/ferrari-vs-lamborghini): 18.4% against 15.1% Share of Search.
- [Lamborghini vs Mazda: compare search popularity](/demand/global-en/compare/lamborghini-vs-mazda): 18.4% against 15.1% Share of Search.
- [Lamborghini vs Nissan: compare search popularity](/demand/global-en/compare/lamborghini-vs-nissan): 18.4% against 15.1% Share of Search.
- [Ferrari vs Mazda: compare search popularity](/demand/global-en/compare/ferrari-vs-mazda): 15.1% Share of Search each.
- [Ferrari vs Nissan: compare search popularity](/demand/global-en/compare/ferrari-vs-nissan): 15.1% Share of Search each.
- [Mazda vs Nissan: compare search popularity](/demand/global-en/compare/mazda-vs-nissan): 15.1% Share of Search each.

## How did search popularity change for sports car brands worldwide in August 2026?

- In August 2026, Ferrari overtook Mazda to rank 3rd among sports car brands worldwide, at 15.1%.
- In August 2026, Lamborghini gained estimated Share of Search among sports car brands worldwide, from 16.1% to 18.4%.
- In August 2026, Aston Martin gained estimated Share of Search among sports car brands worldwide, from 7.2% to 8.2%.
- In August 2026, Mclaren lost estimated Share of Search among sports car brands worldwide, from 7.2% to 5.5%.
- In August 2026, Porsche lost estimated Share of Search among sports car brands worldwide, from 24.1% to 22.5%.
- In August 2026, Mazda lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.
- In August 2026, Nissan lost estimated Share of Search among sports car brands worldwide, from 16.1% to 15.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Porsche | 22.5% | 5M | 0.0% | Porsche |
| 2 | Lamborghini | 18.4% | 4.1M | +22.1% | Lamborghini |
| 3 | Ferrari | 15.1% | 3.4M | +22.3% | Ferrari |
| 4 | Mazda | 15.1% | 3.4M | 0.0% | Mazda |
| 5 | Nissan | 15.1% | 3.4M | 0.0% | Nissan |
| 6 | Aston Martin | 8.2% | 1.8M | +22.0% | Aston Martin |
| 7 | Mclaren | 5.5% | 1.2M | -18.7% | Mclaren |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Porsche | 6.1M | 22.9% | 1 |
| Oct 2025 | Lamborghini | 5M | 18.7% | 2 |
| Oct 2025 | Ferrari | 4.1M | 15.3% | 3 |
| Oct 2025 | Nissan | 4.1M | 15.3% | 4 |
| Oct 2025 | Mazda | 3.4M | 12.5% | 5 |
| Oct 2025 | Mclaren | 2.2M | 8.4% | 6 |
| Oct 2025 | Aston Martin | 1.8M | 6.8% | 7 |
| Nov 2025 | Porsche | 6.1M | 25.5% | 1 |
| Nov 2025 | Lamborghini | 4.1M | 17% | 2 |
| Nov 2025 | Ferrari | 3.4M | 14% | 3 |
| Nov 2025 | Mazda | 3.4M | 14% | 4 |
| Nov 2025 | Nissan | 3.4M | 14% | 5 |
| Nov 2025 | Mclaren | 2.2M | 9.3% | 6 |
| Nov 2025 | Aston Martin | 1.5M | 6.3% | 7 |
| Dec 2025 | Porsche | 6.1M | 25.6% | 1 |
| Dec 2025 | Lamborghini | 4.1M | 17.1% | 2 |
| Dec 2025 | Ferrari | 3.4M | 14% | 3 |
| Dec 2025 | Mazda | 3.4M | 14% | 4 |
| Dec 2025 | Nissan | 3.4M | 14% | 5 |
| Dec 2025 | Aston Martin | 1.8M | 7.7% | 6 |
| Dec 2025 | Mclaren | 1.8M | 7.7% | 7 |
| Jan 2026 | Porsche | 6.1M | 24.4% | 1 |
| Jan 2026 | Lamborghini | 4.1M | 16.3% | 2 |
| Jan 2026 | Mazda | 4.1M | 16.3% | 3 |
| Jan 2026 | Nissan | 4.1M | 16.3% | 4 |
| Jan 2026 | Ferrari | 3.4M | 13.4% | 5 |
| Jan 2026 | Aston Martin | 1.8M | 7.3% | 6 |
| Jan 2026 | Mclaren | 1.5M | 6% | 7 |
| Feb 2026 | Porsche | 5M | 22.5% | 1 |
| Feb 2026 | Lamborghini | 4.1M | 18.4% | 2 |
| Feb 2026 | Ferrari | 3.4M | 15.1% | 3 |
| Feb 2026 | Mazda | 3.4M | 15.1% | 4 |
| Feb 2026 | Nissan | 3.4M | 15.1% | 5 |
| Feb 2026 | Aston Martin | 1.8M | 8.2% | 6 |
| Feb 2026 | Mclaren | 1.2M | 5.5% | 7 |
| Mar 2026 | Porsche | 6.1M | 24.7% | 1 |
| Mar 2026 | Lamborghini | 4.1M | 16.5% | 2 |
| Mar 2026 | Nissan | 4.1M | 16.5% | 3 |
| Mar 2026 | Ferrari | 3.4M | 13.5% | 4 |
| Mar 2026 | Mazda | 3.4M | 13.5% | 5 |
| Mar 2026 | Aston Martin | 2.2M | 9.1% | 6 |
| Mar 2026 | Mclaren | 1.5M | 6.1% | 7 |
| Apr 2026 | Porsche | 6.1M | 25.9% | 1 |
| Apr 2026 | Lamborghini | 4.1M | 17.3% | 2 |
| Apr 2026 | Ferrari | 3.4M | 14.2% | 3 |
| Apr 2026 | Mazda | 3.4M | 14.2% | 4 |
| Apr 2026 | Nissan | 3.4M | 14.2% | 5 |
| Apr 2026 | Aston Martin | 1.8M | 7.8% | 6 |
| Apr 2026 | Mclaren | 1.5M | 6.4% | 7 |
| May 2026 | Porsche | 6.1M | 25.2% | 1 |
| May 2026 | Ferrari | 4.1M | 16.8% | 2 |
| May 2026 | Lamborghini | 4.1M | 16.8% | 3 |
| May 2026 | Mazda | 3.4M | 13.8% | 4 |
| May 2026 | Nissan | 3.4M | 13.8% | 5 |
| May 2026 | Aston Martin | 1.8M | 7.5% | 6 |
| May 2026 | Mclaren | 1.5M | 6.2% | 7 |
| Jun 2026 | Porsche | 5M | 22.6% | 1 |
| Jun 2026 | Lamborghini | 4.1M | 18.5% | 2 |
| Jun 2026 | Ferrari | 3.4M | 15.1% | 3 |
| Jun 2026 | Mazda | 3.4M | 15.1% | 4 |
| Jun 2026 | Nissan | 3.4M | 15.1% | 5 |
| Jun 2026 | Aston Martin | 1.5M | 6.8% | 6 |
| Jun 2026 | Mclaren | 1.5M | 6.8% | 7 |
| Jul 2026 | Porsche | 5M | 24.1% | 1 |
| Jul 2026 | Lamborghini | 3.4M | 16.1% | 2 |
| Jul 2026 | Mazda | 3.4M | 16.1% | 3 |
| Jul 2026 | Nissan | 3.4M | 16.1% | 4 |
| Jul 2026 | Ferrari | 2.7M | 13.2% | 5 |
| Jul 2026 | Aston Martin | 1.5M | 7.2% | 6 |
| Jul 2026 | Mclaren | 1.5M | 7.2% | 7 |
| Aug 2026 | Porsche | 5M | 22.5% | 1 |
| Aug 2026 | Lamborghini | 4.1M | 18.4% | 2 |
| Aug 2026 | Ferrari | 3.4M | 15.1% | 3 |
| Aug 2026 | Mazda | 3.4M | 15.1% | 4 |
| Aug 2026 | Nissan | 3.4M | 15.1% | 5 |
| Aug 2026 | Aston Martin | 1.8M | 8.2% | 6 |
| Aug 2026 | Mclaren | 1.2M | 5.5% | 7 |
| Sep 2026 | Aston Martin | — | — | — |
| Sep 2026 | Ferrari | — | — | — |
| Sep 2026 | Lamborghini | — | — | — |
| Sep 2026 | Mazda | — | — | — |
| Sep 2026 | Mclaren | — | — | — |
| Sep 2026 | Nissan | — | — | — |
| Sep 2026 | Porsche | — | — | — |

## What is being compared

- **Aston Martin**: Measured on the search term “aston martin”.
- **Ferrari**: Measured on the search term “ferrari”.
- **Lamborghini**: Measured on the search term “lamborghini”.
- **Mazda**: Measured on the search term “mazda”.
- **Mclaren**: Measured on the search term “mclaren”.
- **Nissan**: Measured on the search term “nissan”.
- **Porsche**: Measured on the search term “porsche”.

- [Aston Martin](/demand/global-en/brands/aston-martin)
- [Ferrari](/demand/global-en/brands/ferrari)
- [Lamborghini](/demand/global-en/brands/lamborghini)
- [Mazda](/demand/global-en/brands/mazda)
- [Mclaren](/demand/global-en/brands/mclaren)
- [Nissan](/demand/global-en/brands/nissan)
- [Porsche](/demand/global-en/brands/porsche)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports car brands worldwide?

In August 2026, Porsche was the most searched among sports car brands worldwide, with an estimated 5M branded searches and 22.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports car brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sports-car-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-car-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.