--- title: "Lululemon vs Nike: Which is searched more?" description: "Is Lululemon or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/lululemon-vs-nike" publisher: "Brandwave" --- # Lululemon vs Nike: Which is searched more? Is Lululemon or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lululemon and Nike - **Competitive set**: Sports bra brands - **Market**: Global - **Month measured**: Sep 2026 - **Lululemon Share of Search**: 18.2% - **Nike Share of Search**: 40% ## Is Lululemon or Nike more popular in search? - In September 2026, Nike had more branded searches than Lululemon among sports bra brands worldwide. Nike had about 24.3 million branded searches, while Lululemon had 11.1 million. Nike made up 40% of all sports bra brand searches we track, and Lululemon accounted for 18.2%. - Nike was ahead of Lululemon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 20.6% to 18.2%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, Nike’s share of searches among sports bra brands worldwide moved from 37.7% to 40%, and its estimated monthly branded searches moved from 24.9M to 24.3M. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Lululemon in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Brooks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy?": 1. Brooks, 2. Lululemon, 3. Nike - Asked ChatGPT "What are the best sports bra brands?": 1. Nike, 2. Lululemon, 3. Enell - Asked ChatGPT "What's the best sports bra brand for high impact support?": 1. Brooks, 2. Enell - Searched Google, AI Overview "best sports bra": 1. Nike, 2. Lululemon, 3. Under Armour - Searched Google, AI Overview "high impact sports bra": 1. Lululemon Not named in any answer: Adidas and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports bra brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among sports bra brands worldwide, with 40% of the searches. - In September 2026, Lululemon gained share of searches among sports bra brands worldwide, from 16.8% to 18.2%. ## Month by month | Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 20.6% | 3 | 24.9M | 37.7% | 1 | | Nov 2025 | 20.4M | 21.6% | 3 | 36M | 38.1% | 1 | | Dec 2025 | 20.4M | 24.3% | 3 | 30.8M | 36.7% | 1 | | Jan 2026 | 13.6M | 19.7% | 3 | 29.2M | 42.2% | 1 | | Feb 2026 | 11.1M | 18.2% | 3 | 24.3M | 40% | 1 | | Mar 2026 | 11.1M | 15.2% | 3 | 30.1M | 41.2% | 1 | | Apr 2026 | 11.1M | 17.8% | 3 | 24.6M | 39.5% | 1 | | May 2026 | 11.1M | 16.8% | 3 | 24.6M | 37.4% | 2 | | Jun 2026 | 11.1M | 17.3% | 3 | 24.3M | 37.9% | 2 | | Jul 2026 | 11.1M | 17% | 3 | 24.7M | 37.8% | 2 | | Aug 2026 | 11.1M | 16.8% | 3 | 24.9M | 37.7% | 2 | | Sep 2026 | 11.1M | 18.2% | 3 | 24.3M | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lululemon’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lululemon**: Measured on the search term “lululemon”. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure. - [Lululemon profile](/demand/global-en/brands/lululemon) - [Nike profile](/demand/global-en/brands/nike) - [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lululemon or Nike more popular in search? In September 2026, Nike had more branded searches than Lululemon among sports bra brands worldwide. Nike had about 24.3 million branded searches, while Lululemon had 11.1 million. Nike made up 40% of all sports bra brand searches we track, and Lululemon accounted for 18.2%. ## Cite this page Brandwave. "Lululemon vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/lululemon-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/lululemon-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.