--- title: "Adidas vs Lululemon: Which is searched more?" description: "Is Adidas or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/adidas-vs-lululemon" publisher: "Brandwave" --- # Adidas vs Lululemon: Which is searched more? Is Adidas or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Lululemon - **Competitive set**: Sports bra brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 0.11% - **Lululemon Share of Search**: 97.8% ## Is Adidas or Lululemon more popular in search? - In September 2026, Lululemon had more branded searches than Adidas among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Adidas had 12,100. Lululemon made up 97.8% of all sports bra brand searches we track, and Adidas accounted for 0.11%. - Lululemon was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands worldwide moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands worldwide moved from 98.3% to 97.8%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adidas did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Brooks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy?": 1. Brooks, 2. Lululemon, 3. Nike - Asked ChatGPT "What are the best sports bra brands?": 1. Nike, 2. Lululemon, 3. Enell - Asked ChatGPT "What's the best sports bra brand for high impact support?": 1. Brooks, 2. Enell - Searched Google, AI Overview "best sports bra": 1. Nike, 2. Lululemon, 3. Under Armour - Searched Google, AI Overview "high impact sports bra": 1. Lululemon Not named in any answer: Victoria's Secret and Adidas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports bra brands worldwide in September 2026? - Estimated monthly branded searches for Adidas worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.06% | 5 | 13.6M | 98.3% | 1 | | Nov 2025 | 8.1K | 0.04% | 5 | 20.4M | 98.6% | 1 | | Dec 2025 | 8.1K | 0.04% | 5 | 20.4M | 98.8% | 1 | | Jan 2026 | 12.1K | 0.09% | 5 | 13.6M | 98.3% | 1 | | Feb 2026 | 9.9K | 0.09% | 5 | 11.1M | 98.1% | 1 | | Mar 2026 | 14.8K | 0.13% | 4 | 11.1M | 98% | 1 | | Apr 2026 | 18.1K | 0.16% | 4 | 11.1M | 97.8% | 1 | | May 2026 | 12.1K | 0.11% | 5 | 11.1M | 97.7% | 1 | | Jun 2026 | 12.1K | 0.11% | 5 | 11.1M | 97.7% | 1 | | Jul 2026 | 12.1K | 0.11% | 5 | 11.1M | 97.7% | 1 | | Aug 2026 | 12.1K | 0.11% | 5 | 11.1M | 97.7% | 1 | | Sep 2026 | 12.1K | 0.11% | 5 | 11.1M | 97.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search term “adidas sports bra”. - **Lululemon**: Measured on the search term “lululemon”. - [Adidas profile](/demand/global-en/brands/adidas) - [Lululemon profile](/demand/global-en/brands/lululemon) - [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Lululemon more popular in search? In September 2026, Lululemon had more branded searches than Adidas among sports bra brands worldwide. Lululemon had about 11.1 million branded searches, while Adidas had 12,100. Lululemon made up 97.8% of all sports bra brand searches we track, and Adidas accounted for 0.11%. ## Cite this page Brandwave. "Adidas vs Lululemon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/adidas-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-bra-brands/compare/adidas-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.