---
title: "Sports bra brands: Which are searched most?"
description: "Compare the sports bra brands people buy. Share of Search among Adidas, Nike, Lululemon, Under Armour and Victoria's Secret, the sports bra brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sports-bra-brands"
publisher: "Brandwave"
---

# Sports bra brands: Which are searched most?

Compare the sports bra brands people buy. Share of Search among Adidas, Nike, Lululemon, Under Armour and Victoria's Secret, the sports bra brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Sports bra brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adidas, 36.7%

## Which brand is most popular in search among sports bra brands worldwide?

- Adidas and Nike share the highest estimated Share of Search among sports bra brands worldwide, at 36.7% in August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide increased from 30.2% to 36.7%.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide decreased from 24.7% to 20%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide decreased from 7.4% to 6%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bra brands worldwide peaked at 36.7% in May 2026 and was lowest at 27.9% in January 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bra brands worldwide peaked at 41.9% in January 2026 and was lowest at 35.1% in December 2025.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among sports bra brands worldwide peaked at 28.7% in December 2025 and was lowest at 18.3% in March 2026.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bra brands worldwide peaked at 7.4% in October 2025 and was lowest at 6% in May 2026.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bra brands worldwide.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bra brands worldwide.
- Across the 11 months ending August 2026, Victoria's Secret held steady: its estimated Share of Search among sports bra brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 36.7% Share of Search each.
- [Adidas vs Lululemon: compare search popularity](/demand/global-en/compare/adidas-vs-lululemon): 36.7% against 20% Share of Search.
- [Adidas vs Under Armour: compare search popularity](/demand/global-en/compare/adidas-vs-under-armour): 36.7% against 6% Share of Search.
- [Nike vs Lululemon: compare search popularity](/demand/global-en/compare/lululemon-vs-nike): 36.7% against 20% Share of Search.
- [Nike vs Under Armour: compare search popularity](/demand/global-en/compare/nike-vs-under-armour): 36.7% against 6% Share of Search.
- [Lululemon vs Under Armour: compare search popularity](/demand/global-en/compare/lululemon-vs-under-armour): 20% against 6% Share of Search.

## How did search popularity change for sports bra brands worldwide in August 2026?

- Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adidas | 36.7% | 20.4M | 0.0% | Adidas |
| 2 | Nike | 36.7% | 20.4M | 0.0% | Nike |
| 3 | Lululemon | 20% | 11.1M | 0.0% | Lululemon |
| 4 | Under Armour | 6% | 3.4M | 0.0% | Under Armour |
| 5 | Victoria's Secret | 0.59% | 330K | 0.0% | Victoria's Secret |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 20.4M | 37.1% | 1 |
| Oct 2025 | Adidas | 16.6M | 30.2% | 2 |
| Oct 2025 | Lululemon | 13.6M | 24.7% | 3 |
| Oct 2025 | Under Armour | 4.1M | 7.4% | 4 |
| Oct 2025 | Victoria's Secret | 330K | 0.6% | 5 |
| Nov 2025 | Nike | 30.4M | 37.5% | 1 |
| Nov 2025 | Adidas | 24.9M | 30.7% | 2 |
| Nov 2025 | Lululemon | 20.4M | 25.2% | 3 |
| Nov 2025 | Under Armour | 5M | 6.2% | 4 |
| Nov 2025 | Victoria's Secret | 402K | 0.5% | 5 |
| Dec 2025 | Nike | 24.9M | 35.1% | 1 |
| Dec 2025 | Adidas | 20.4M | 28.7% | 2 |
| Dec 2025 | Lululemon | 20.4M | 28.7% | 3 |
| Dec 2025 | Under Armour | 5M | 7% | 4 |
| Dec 2025 | Victoria's Secret | 330K | 0.46% | 5 |
| Jan 2026 | Nike | 24.9M | 41.9% | 1 |
| Jan 2026 | Adidas | 16.6M | 27.9% | 2 |
| Jan 2026 | Lululemon | 13.6M | 22.9% | 3 |
| Jan 2026 | Under Armour | 4.1M | 6.9% | 4 |
| Jan 2026 | Victoria's Secret | 270K | 0.45% | 5 |
| Feb 2026 | Nike | 20.4M | 39.4% | 1 |
| Feb 2026 | Adidas | 16.6M | 32.1% | 2 |
| Feb 2026 | Lululemon | 11.1M | 21.5% | 3 |
| Feb 2026 | Under Armour | 3.4M | 6.5% | 4 |
| Feb 2026 | Victoria's Secret | 270K | 0.52% | 5 |
| Mar 2026 | Nike | 24.9M | 41% | 1 |
| Mar 2026 | Adidas | 20.4M | 33.6% | 2 |
| Mar 2026 | Lululemon | 11.1M | 18.3% | 3 |
| Mar 2026 | Under Armour | 4.1M | 6.7% | 4 |
| Mar 2026 | Victoria's Secret | 270K | 0.44% | 5 |
| Apr 2026 | Nike | 20.4M | 39.4% | 1 |
| Apr 2026 | Adidas | 16.6M | 32.1% | 2 |
| Apr 2026 | Lululemon | 11.1M | 21.4% | 3 |
| Apr 2026 | Under Armour | 3.4M | 6.5% | 4 |
| Apr 2026 | Victoria's Secret | 330K | 0.64% | 5 |
| May 2026 | Adidas | 20.4M | 36.7% | 1 |
| May 2026 | Nike | 20.4M | 36.7% | 2 |
| May 2026 | Lululemon | 11.1M | 20% | 3 |
| May 2026 | Under Armour | 3.4M | 6% | 4 |
| May 2026 | Victoria's Secret | 330K | 0.59% | 5 |
| Jun 2026 | Adidas | 20.4M | 36.7% | 1 |
| Jun 2026 | Nike | 20.4M | 36.7% | 2 |
| Jun 2026 | Lululemon | 11.1M | 20% | 3 |
| Jun 2026 | Under Armour | 3.4M | 6% | 4 |
| Jun 2026 | Victoria's Secret | 330K | 0.59% | 5 |
| Jul 2026 | Adidas | 20.4M | 36.7% | 1 |
| Jul 2026 | Nike | 20.4M | 36.7% | 2 |
| Jul 2026 | Lululemon | 11.1M | 20% | 3 |
| Jul 2026 | Under Armour | 3.4M | 6% | 4 |
| Jul 2026 | Victoria's Secret | 330K | 0.59% | 5 |
| Aug 2026 | Adidas | 20.4M | 36.7% | 1 |
| Aug 2026 | Nike | 20.4M | 36.7% | 2 |
| Aug 2026 | Lululemon | 11.1M | 20% | 3 |
| Aug 2026 | Under Armour | 3.4M | 6% | 4 |
| Aug 2026 | Victoria's Secret | 330K | 0.59% | 5 |
| Sep 2026 | Adidas | — | — | — |
| Sep 2026 | Lululemon | — | — | — |
| Sep 2026 | Nike | — | — | — |
| Sep 2026 | Under Armour | — | — | — |
| Sep 2026 | Victoria's Secret | — | — | — |

## What is being compared

- **Adidas**: Measured on the search term “adidas”.
- **Lululemon**: Measured on the search term “lululemon”.
- **Nike**: Measured on the search term “nike”.
- **Under Armour**: Measured on the search term “under armour”.
- **Victoria's Secret**: Measured on the search terms “victoria s secret” and “victorias secret”, summed into one figure.

- [Adidas](/demand/global-en/brands/adidas)
- [Lululemon](/demand/global-en/brands/lululemon)
- [Nike](/demand/global-en/brands/nike)
- [Under Armour](/demand/global-en/brands/under-armour)
- [Victoria's Secret](/demand/global-en/brands/victorias-secret)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among sports bra brands worldwide?

Adidas and Nike share the highest estimated Share of Search among sports bra brands worldwide, at 36.7% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Sports bra brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/sports-bra-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-bra-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.