--- title: "Sports bag brands: Which brands are most popular in search?" description: "Compare the sports bag brands people buy. Share of Search among Adidas, Nike, Puma, Under Armour and Head, the sports bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/sports-bag-brands" publisher: "Brandwave" --- # Sports bag brands: Which brands are most popular in search? Compare the sports bag brands people buy. Share of Search among Adidas, Nike, Puma, Under Armour and Head, the sports bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Sports bag brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Adidas, 38.3% ## Which brand is most popular in search among sports bag brands worldwide? - Adidas and Nike share the highest estimated Share of Search among sports bag brands worldwide, at 38.3% in August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide increased from 34.2% to 38.3%. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide decreased from 42% to 38.3%. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sports bag brands worldwide increased from 15.4% to 17.1%. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide decreased from 8.4% to 6.3%. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sports bag brands worldwide peaked at 39.5% in June 2026 and was lowest at 31.3% in January 2026. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among sports bag brands worldwide peaked at 46.9% in January 2026 and was lowest at 35.3% in May 2026. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sports bag brands worldwide peaked at 23.5% in May 2026 and was lowest at 12.9% in December 2025. - Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among sports bag brands worldwide peaked at 8.7% in December 2025 and was lowest at 5.8% in May 2026. - Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among sports bag brands worldwide. - Across the 11 months ending August 2026, Nike fell from 1st to 2nd among sports bag brands worldwide. - Across the 11 months ending August 2026, Head held steady: its estimated Share of Search among sports bag brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 38.3% Share of Search each. - [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 38.3% against 17.1% Share of Search. - [Adidas vs Under Armour: compare search popularity](/demand/global-en/compare/adidas-vs-under-armour): 38.3% against 6.3% Share of Search. - [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 38.3% against 17.1% Share of Search. - [Nike vs Under Armour: compare search popularity](/demand/global-en/compare/nike-vs-under-armour): 38.3% against 6.3% Share of Search. - [Puma vs Under Armour: compare search popularity](/demand/global-en/compare/puma-vs-under-armour): 17.1% against 6.3% Share of Search. ## How did search popularity change for sports bag brands worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among sports bag brands worldwide, from 14.5% to 17.1%. - In August 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - In August 2026, Nike lost estimated Share of Search among sports bag brands worldwide, from 39.5% to 38.3%. - Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adidas | 38.3% | 20.4M | 0.0% | Adidas | | 2 | Nike | 38.3% | 20.4M | 0.0% | Nike | | 3 | Puma | 17.1% | 9.1M | +22.2% | Puma | | 4 | Under Armour | 6.3% | 3.4M | 0.0% | Under Armour | | 5 | Head | 0.02% | 12.1K | +22.2% | Head | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 20.4M | 42% | 1 | | Oct 2025 | Adidas | 16.6M | 34.2% | 2 | | Oct 2025 | Puma | 7.5M | 15.4% | 3 | | Oct 2025 | Under Armour | 4.1M | 8.4% | 4 | | Oct 2025 | Head | 14.8K | 0.03% | 5 | | Nov 2025 | Nike | 30.4M | 43.8% | 1 | | Nov 2025 | Adidas | 24.9M | 35.9% | 2 | | Nov 2025 | Puma | 9.1M | 13.2% | 3 | | Nov 2025 | Under Armour | 5M | 7.2% | 4 | | Nov 2025 | Head | 14.8K | 0.02% | 5 | | Dec 2025 | Nike | 24.9M | 43.1% | 1 | | Dec 2025 | Adidas | 20.4M | 35.3% | 2 | | Dec 2025 | Puma | 7.5M | 12.9% | 3 | | Dec 2025 | Under Armour | 5M | 8.7% | 4 | | Dec 2025 | Head | 14.8K | 0.03% | 5 | | Jan 2026 | Nike | 24.9M | 46.9% | 1 | | Jan 2026 | Adidas | 16.6M | 31.3% | 2 | | Jan 2026 | Puma | 7.5M | 14.1% | 3 | | Jan 2026 | Under Armour | 4.1M | 7.7% | 4 | | Jan 2026 | Head | 14.8K | 0.03% | 5 | | Feb 2026 | Nike | 20.4M | 42.6% | 1 | | Feb 2026 | Adidas | 16.6M | 34.7% | 2 | | Feb 2026 | Puma | 7.5M | 15.6% | 3 | | Feb 2026 | Under Armour | 3.4M | 7% | 4 | | Feb 2026 | Head | 14.8K | 0.03% | 5 | | Mar 2026 | Nike | 24.9M | 42.5% | 1 | | Mar 2026 | Adidas | 20.4M | 34.8% | 2 | | Mar 2026 | Puma | 9.1M | 15.6% | 3 | | Mar 2026 | Under Armour | 4.1M | 7% | 4 | | Mar 2026 | Head | 14.8K | 0.03% | 5 | | Apr 2026 | Nike | 20.4M | 41.2% | 1 | | Apr 2026 | Adidas | 16.6M | 33.5% | 2 | | Apr 2026 | Puma | 9.1M | 18.5% | 3 | | Apr 2026 | Under Armour | 3.4M | 6.8% | 4 | | Apr 2026 | Head | 14.8K | 0.03% | 5 | | May 2026 | Adidas | 20.4M | 35.3% | 1 | | May 2026 | Nike | 20.4M | 35.3% | 2 | | May 2026 | Puma | 13.6M | 23.5% | 3 | | May 2026 | Under Armour | 3.4M | 5.8% | 4 | | May 2026 | Head | 12.1K | 0.02% | 5 | | Jun 2026 | Adidas | 20.4M | 39.5% | 1 | | Jun 2026 | Nike | 20.4M | 39.5% | 2 | | Jun 2026 | Puma | 7.5M | 14.5% | 3 | | Jun 2026 | Under Armour | 3.4M | 6.5% | 4 | | Jun 2026 | Head | 9.9K | 0.02% | 5 | | Jul 2026 | Adidas | 20.4M | 39.5% | 1 | | Jul 2026 | Nike | 20.4M | 39.5% | 2 | | Jul 2026 | Puma | 7.5M | 14.5% | 3 | | Jul 2026 | Under Armour | 3.4M | 6.5% | 4 | | Jul 2026 | Head | 9.9K | 0.02% | 5 | | Aug 2026 | Adidas | 20.4M | 38.3% | 1 | | Aug 2026 | Nike | 20.4M | 38.3% | 2 | | Aug 2026 | Puma | 9.1M | 17.1% | 3 | | Aug 2026 | Under Armour | 3.4M | 6.3% | 4 | | Aug 2026 | Head | 12.1K | 0.02% | 5 | | Sep 2026 | Adidas | — | — | — | | Sep 2026 | Head | — | — | — | | Sep 2026 | Nike | — | — | — | | Sep 2026 | Puma | — | — | — | | Sep 2026 | Under Armour | — | — | — | ## What is being compared - **Adidas**: Measured on the search term “adidas”. - **Head**: Measured on the search term “head padel”. - **Nike**: Measured on the search term “nike”. - **Puma**: Measured on the search term “puma”. - **Under Armour**: Measured on the search term “under armour”. - [Adidas](/demand/global-en/brands/adidas) - [Head](/demand/global-en/brands/head) - [Nike](/demand/global-en/brands/nike) - [Puma](/demand/global-en/brands/puma) - [Under Armour](/demand/global-en/brands/under-armour) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among sports bag brands worldwide? Adidas and Nike share the highest estimated Share of Search among sports bag brands worldwide, at 38.3% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Sports bag brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/sports-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sports-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.