---
title: "GRIN vs Passionfroot: Which is searched more?"
description: "Is GRIN or Passionfroot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/sponsorship-marketplaces/compare/grin-vs-passionfroot"
publisher: "Brandwave"
---

# GRIN vs Passionfroot: Which is searched more?

Is GRIN or Passionfroot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sponsorship marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GRIN and Passionfroot
- **Competitive set**: Sponsorship marketplaces
- **Market**: Global
- **Month measured**: Sep 2026
- **GRIN Share of Search**: 1.2%
- **Passionfroot Share of Search**: 9.4%

## Is GRIN or Passionfroot more popular in search?

- In September 2026, Passionfroot had more branded searches than GRIN among sponsorship marketplaces worldwide. Passionfroot had about 5,400 branded searches, while GRIN had 720. Passionfroot made up 9.4% of all sponsorship marketplace searches we track, and GRIN accounted for 1.2%.
- Passionfroot was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIN’s share of searches among sponsorship marketplaces worldwide moved from 0.99% to 1.2%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Passionfroot’s share of searches among sponsorship marketplaces worldwide moved from 2.6% to 9.4%, and its estimated monthly branded searches moved from 1.9K to 5.4K.

## Top sponsorship marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Passionfroot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GRIN did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Collabstr | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Aspire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Passionfroot | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| CreatorIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| SponsorUnited | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| IZEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GRIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about sponsorship marketplaces

- Asked ChatGPT "Which sponsorship marketplace should I use?": 1. Collabstr, 2. Aspire, 3. Passionfroot
- Asked ChatGPT "What are the best sponsorship marketplaces?": 1. Aspire, 2. Collabstr, 3. Passionfroot, 4. CreatorIQ
- Asked ChatGPT "What's the best sponsorship marketplace for paid creator partnerships?": 1. Collabstr, 2. Aspire
- Searched Google, AI Overview "influencer marketplace": 1. Collabstr, 2. Aspire
- Searched Google, AI Overview "sponsorship marketplaces": named none of the brands we track

Not named in any answer: SponsorUnited, IZEA and GRIN.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for sponsorship marketplaces worldwide in September 2026?

- In September 2026, Passionfroot gained share of searches among sponsorship marketplaces worldwide, from 8.4% to 9.4%.

## Month by month

| Month | GRIN estimated searches | GRIN Share of Search | GRIN rank | Passionfroot estimated searches | Passionfroot Share of Search | Passionfroot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.99% | 6 | 1.9K | 2.6% | 5 |
| Nov 2025 | 720 | 1.3% | 6 | 1.9K | 3.4% | 5 |
| Dec 2025 | 590 | 1.1% | 6 | 2.4K | 4.7% | 5 |
| Jan 2026 | 720 | 1.1% | 6 | 2.9K | 4.5% | 5 |
| Feb 2026 | 720 | 1.1% | 6 | 2.4K | 3.8% | 5 |
| Mar 2026 | 720 | 1.1% | 6 | 2.9K | 4.6% | 5 |
| Apr 2026 | 720 | 1.1% | 6 | 2.9K | 4.5% | 5 |
| May 2026 | 720 | 1.3% | 6 | 3.6K | 6.3% | 4 |
| Jun 2026 | 720 | 1.3% | 6 | 2.9K | 5.1% | 4 |
| Jul 2026 | 720 | 1.1% | 6 | 6.6K | 10.1% | 3 |
| Aug 2026 | 720 | 1.1% | 6 | 5.4K | 8.4% | 3 |
| Sep 2026 | 720 | 1.2% | 6 | 5.4K | 9.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using GRIN’s and Passionfroot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GRIN**: Measured on the search term “grin influencer”.
- **Passionfroot**: Measured on the search term “passionfroot”.

- [GRIN profile](/demand/global-en/brands/grin)
- [Passionfroot profile](/demand/global-en/brands/passionfroot)
- [All sponsorship marketplaces worldwide](/demand/global-en/categories/sponsorship-marketplaces): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GRIN or Passionfroot more popular in search?

In September 2026, Passionfroot had more branded searches than GRIN among sponsorship marketplaces worldwide. Passionfroot had about 5,400 branded searches, while GRIN had 720. Passionfroot made up 9.4% of all sponsorship marketplace searches we track, and GRIN accounted for 1.2%.

## Cite this page

Brandwave. "GRIN vs Passionfroot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/sponsorship-marketplaces/compare/grin-vs-passionfroot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/sponsorship-marketplaces/compare/grin-vs-passionfroot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
