--- title: "Spirit level brands: Which brands are most popular in search?" description: "Compare the spirit level brands people buy. Share of Search among Milwaukee, Bosch, Stabila, Empire and Stanley, the spirit level brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/spirit-level-brands" publisher: "Brandwave" --- # Spirit level brands: Which brands are most popular in search? Compare the spirit level brands people buy. Share of Search among Milwaukee, Bosch, Stabila, Empire and Stanley, the spirit level brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Spirit level brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Milwaukee, 89.1% ## Which brand is most popular in search among spirit level brands worldwide? - In August 2026, Milwaukee was the most searched among spirit level brands worldwide, with an estimated 1.8M branded searches and 89.1% estimated Share of Search within this set. - Bosch is in 2nd place, 79.1 percentage points behind at 10% Share of Search. - Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among spirit level brands worldwide decreased from 90.8% to 89.1%. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among spirit level brands worldwide increased from 8.4% to 10%. - Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among spirit level brands worldwide peaked at 92.3% in December 2025 and was lowest at 89.1% in August 2026. - Across the 11 months ending August 2026, Bosch’s estimated Share of Search among spirit level brands worldwide peaked at 10% in August 2026 and was lowest at 7% in November 2025. - Across the 11 months ending August 2026, Stabila, Empire and Stanley held steady: their estimated Share of Search among spirit level brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-milwaukee): 89.1% against 10% Share of Search. ## How did search popularity change for spirit level brands worldwide in August 2026? - In August 2026, Bosch gained estimated Share of Search among spirit level brands worldwide, from 8.4% to 10%. - In August 2026, Milwaukee lost estimated Share of Search among spirit level brands worldwide, from 90.7% to 89.1%. - Estimated monthly branded searches for Stabila worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 89.1% | 1.8M | 0.0% | Milwaukee | | 2 | Bosch | 10% | 206K | +21.2% | Bosch | | 3 | Stabila | 0.59% | 12.1K | 0.0% | Stabila | | 4 | Empire | 0.21% | 4.4K | 0.0% | Empire | | 5 | Stanley | 0.04% | 720 | +22.0% | Stanley | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 90.8% | 1 | | Oct 2025 | Bosch | 207K | 8.4% | 2 | | Oct 2025 | Stabila | 14.8K | 0.6% | 3 | | Oct 2025 | Empire | 4.4K | 0.18% | 4 | | Oct 2025 | Stanley | 720 | 0.03% | 5 | | Nov 2025 | Milwaukee | 2.2M | 92.1% | 1 | | Nov 2025 | Bosch | 171K | 7% | 2 | | Nov 2025 | Stabila | 14.8K | 0.61% | 3 | | Nov 2025 | Empire | 4.4K | 0.18% | 4 | | Nov 2025 | Stanley | 720 | 0.03% | 5 | | Dec 2025 | Milwaukee | 2.2M | 92.3% | 1 | | Dec 2025 | Bosch | 171K | 7.1% | 2 | | Dec 2025 | Stabila | 12.1K | 0.5% | 3 | | Dec 2025 | Empire | 3.6K | 0.15% | 4 | | Dec 2025 | Stanley | 590 | 0.02% | 5 | | Jan 2026 | Milwaukee | 1.8M | 90.6% | 1 | | Jan 2026 | Bosch | 172K | 8.5% | 2 | | Jan 2026 | Stabila | 12.1K | 0.6% | 3 | | Jan 2026 | Empire | 4.4K | 0.22% | 4 | | Jan 2026 | Stanley | 720 | 0.04% | 5 | | Feb 2026 | Milwaukee | 1.8M | 92.1% | 1 | | Feb 2026 | Bosch | 141K | 7.1% | 2 | | Feb 2026 | Stabila | 12.1K | 0.61% | 3 | | Feb 2026 | Empire | 3.6K | 0.18% | 4 | | Feb 2026 | Stanley | 590 | 0.03% | 5 | | Mar 2026 | Milwaukee | 1.8M | 90.5% | 1 | | Mar 2026 | Bosch | 171K | 8.5% | 2 | | Mar 2026 | Stabila | 14.8K | 0.73% | 3 | | Mar 2026 | Empire | 4.4K | 0.22% | 4 | | Mar 2026 | Stanley | 880 | 0.04% | 5 | | Apr 2026 | Milwaukee | 1.8M | 90.6% | 1 | | Apr 2026 | Bosch | 171K | 8.5% | 2 | | Apr 2026 | Stabila | 14.8K | 0.73% | 3 | | Apr 2026 | Empire | 4.4K | 0.22% | 4 | | Apr 2026 | Stanley | 720 | 0.04% | 5 | | May 2026 | Milwaukee | 1.8M | 90.7% | 1 | | May 2026 | Bosch | 171K | 8.5% | 2 | | May 2026 | Stabila | 12.1K | 0.6% | 3 | | May 2026 | Empire | 4.4K | 0.22% | 4 | | May 2026 | Stanley | 590 | 0.03% | 5 | | Jun 2026 | Milwaukee | 1.8M | 90.7% | 1 | | Jun 2026 | Bosch | 170K | 8.4% | 2 | | Jun 2026 | Stabila | 12.1K | 0.6% | 3 | | Jun 2026 | Empire | 4.4K | 0.22% | 4 | | Jun 2026 | Stanley | 590 | 0.03% | 5 | | Jul 2026 | Milwaukee | 1.8M | 90.7% | 1 | | Jul 2026 | Bosch | 170K | 8.4% | 2 | | Jul 2026 | Stabila | 12.1K | 0.6% | 3 | | Jul 2026 | Empire | 4.4K | 0.22% | 4 | | Jul 2026 | Stanley | 590 | 0.03% | 5 | | Aug 2026 | Milwaukee | 1.8M | 89.1% | 1 | | Aug 2026 | Bosch | 206K | 10% | 2 | | Aug 2026 | Stabila | 12.1K | 0.59% | 3 | | Aug 2026 | Empire | 4.4K | 0.21% | 4 | | Aug 2026 | Stanley | 720 | 0.04% | 5 | | Sep 2026 | Bosch | — | — | — | | Sep 2026 | Empire | — | — | — | | Sep 2026 | Milwaukee | — | — | — | | Sep 2026 | Stabila | — | — | — | | Sep 2026 | Stanley | — | — | — | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer”, “bosch washing machine” and “bosch-home com”, summed into one figure. - **Empire**: Measured on the search term “empire level”. - **Milwaukee**: Measured on the search term “milwaukee”. - **Stabila**: Measured on the search term “stabila”. - **Stanley**: Measured on the search term “stanley wheelbarrow”. - [Bosch](/demand/global-en/brands/bosch) - [Empire](/demand/global-en/brands/empire-level) - [Milwaukee](/demand/global-en/brands/milwaukee) - [Stabila](/demand/global-en/brands/stabila) - [Stanley](/demand/global-en/brands/stanley-wheelbarrow) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among spirit level brands worldwide? In August 2026, Milwaukee was the most searched among spirit level brands worldwide, with an estimated 1.8M branded searches and 89.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Spirit level brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/spirit-level-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spirit-level-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.