--- title: "Spinning reels brands: Which are searched most?" description: "Compare the spinning reels brands people buy. Share of Search among Shimano, Daiwa, Okuma, PENN and Pflueger, the spinning reels brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/spinning-reels-brands" publisher: "Brandwave" --- # Spinning reels brands: Which are searched most? Compare the spinning reels brands people buy. Share of Search among Shimano, Daiwa, Okuma, PENN and Pflueger, the spinning reels brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Spinning reels brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Shimano, 63.8% ## Which brand is most popular in search among spinning reels brands worldwide? - In September 2026, Shimano was the most searched among spinning reels brands worldwide, with an estimated 368K branded searches and 63.8% estimated Share of Search within this set. - Daiwa is in 2nd place, 40.4 percentage points behind at 23.4% Share of Search. - Across the 12 months ending September 2026, Shimano’s estimated Share of Search among spinning reels brands worldwide peaked at 66.6% in April 2026 and was lowest at 59.1% in January 2026. - Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among spinning reels brands worldwide peaked at 26.5% in December 2025 and was lowest at 20% in April 2026. - Across the 12 months ending September 2026, Okuma’s estimated Share of Search among spinning reels brands worldwide peaked at 11.9% in December 2025 and was lowest at 8.6% in May 2026. - Across the 12 months ending September 2026, PENN’s estimated Share of Search among spinning reels brands worldwide peaked at 3.2% in April 2026 and was lowest at 1.3% in October 2025. - Across the 12 months ending September 2026, Shimano, Daiwa, Okuma, PENN and Pflueger held steady: their estimated Share of Search among spinning reels brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Shimano vs Daiwa: compare search popularity](/demand/global-en/compare/daiwa-vs-shimano): 63.8% against 23.4% Share of Search. - [Shimano vs Okuma: compare search popularity](/demand/global-en/compare/okuma-vs-shimano): 63.8% against 10.5% Share of Search. - [Daiwa vs Okuma: compare search popularity](/demand/global-en/compare/daiwa-vs-okuma): 23.4% against 10.5% Share of Search. ## How did search popularity change for spinning reels brands worldwide in September 2026? - In September 2026, PENN lost estimated Share of Search among spinning reels brands worldwide, from 1.9% to 1.4%. - Pflueger’s estimated Share of Search among spinning reels brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.94% in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Shimano | 63.8% | 368K | 0.0% | Shimano | | 2 | Daiwa | 23.4% | 135K | 0.0% | Daiwa | | 3 | Okuma | 10.5% | 60.5K | 0.0% | Okuma | | 4 | PENN | 1.4% | 8.1K | -27.1% | PENN | | 5 | Pflueger | 0.94% | 5.4K | -18.2% | Pflueger | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shimano | 368K | 64% | 1 | | Oct 2025 | Daiwa | 135K | 23.5% | 2 | | Oct 2025 | Okuma | 60.5K | 10.5% | 3 | | Oct 2025 | PENN | 7.4K | 1.3% | 4 | | Oct 2025 | Pflueger | 4.4K | 0.76% | 5 | | Nov 2025 | Shimano | 301K | 59.2% | 1 | | Nov 2025 | Daiwa | 135K | 26.5% | 2 | | Nov 2025 | Okuma | 60.5K | 11.9% | 3 | | Nov 2025 | PENN | 6.6K | 1.3% | 4 | | Nov 2025 | Pflueger | 5.4K | 1.1% | 5 | | Dec 2025 | Shimano | 301K | 59.2% | 1 | | Dec 2025 | Daiwa | 135K | 26.5% | 2 | | Dec 2025 | Okuma | 60.5K | 11.9% | 3 | | Dec 2025 | PENN | 6.6K | 1.3% | 4 | | Dec 2025 | Pflueger | 5.4K | 1.1% | 5 | | Jan 2026 | Shimano | 301K | 59.1% | 1 | | Jan 2026 | Daiwa | 135K | 26.5% | 2 | | Jan 2026 | Okuma | 60.5K | 11.9% | 3 | | Jan 2026 | PENN | 7.4K | 1.5% | 4 | | Jan 2026 | Pflueger | 5.4K | 1.1% | 5 | | Feb 2026 | Shimano | 301K | 59.2% | 1 | | Feb 2026 | Daiwa | 135K | 26.5% | 2 | | Feb 2026 | Okuma | 60.5K | 11.9% | 3 | | Feb 2026 | PENN | 6.9K | 1.4% | 4 | | Feb 2026 | Pflueger | 5.4K | 1.1% | 5 | | Mar 2026 | Shimano | 368K | 62.7% | 1 | | Mar 2026 | Daiwa | 135K | 23% | 2 | | Mar 2026 | Okuma | 60.5K | 10.3% | 3 | | Mar 2026 | PENN | 15.8K | 2.7% | 4 | | Mar 2026 | Pflueger | 8.1K | 1.4% | 5 | | Apr 2026 | Shimano | 450K | 66.6% | 1 | | Apr 2026 | Daiwa | 135K | 20% | 2 | | Apr 2026 | Okuma | 60.5K | 9% | 3 | | Apr 2026 | PENN | 21.8K | 3.2% | 4 | | Apr 2026 | Pflueger | 8.1K | 1.2% | 5 | | May 2026 | Shimano | 450K | 63.9% | 1 | | May 2026 | Daiwa | 165K | 23.4% | 2 | | May 2026 | Okuma | 60.5K | 8.6% | 3 | | May 2026 | PENN | 16.6K | 2.4% | 4 | | May 2026 | Pflueger | 12.1K | 1.7% | 5 | | Jun 2026 | Shimano | 368K | 62.6% | 1 | | Jun 2026 | Daiwa | 135K | 23% | 2 | | Jun 2026 | Okuma | 60.5K | 10.3% | 3 | | Jun 2026 | PENN | 14.3K | 2.4% | 4 | | Jun 2026 | Pflueger | 9.9K | 1.7% | 5 | | Jul 2026 | Shimano | 368K | 62.6% | 1 | | Jul 2026 | Daiwa | 135K | 23% | 2 | | Jul 2026 | Okuma | 60.5K | 10.3% | 3 | | Jul 2026 | PENN | 16.6K | 2.8% | 4 | | Jul 2026 | Pflueger | 8.1K | 1.4% | 5 | | Aug 2026 | Shimano | 368K | 63.3% | 1 | | Aug 2026 | Daiwa | 135K | 23.2% | 2 | | Aug 2026 | Okuma | 60.5K | 10.4% | 3 | | Aug 2026 | PENN | 11K | 1.9% | 4 | | Aug 2026 | Pflueger | 6.6K | 1.1% | 5 | | Sep 2026 | Shimano | 368K | 63.8% | 1 | | Sep 2026 | Daiwa | 135K | 23.4% | 2 | | Sep 2026 | Okuma | 60.5K | 10.5% | 3 | | Sep 2026 | PENN | 8.1K | 1.4% | 4 | | Sep 2026 | Pflueger | 5.4K | 0.94% | 5 | ## What is being compared - **Daiwa**: Measured on the search term “daiwa”. - **Okuma**: Measured on the search term “okuma”. - **PENN**: Measured on the search terms “penn pickleball balls”, “penn rod” and “penn tennis ball”, summed into one figure. - **Pflueger**: Measured on the search term “pflueger reel”. - **Shimano**: Measured on the search term “shimano”. - [Daiwa](/demand/global-en/brands/daiwa) - [Okuma](/demand/global-en/brands/okuma) - [PENN](/demand/global-en/brands/penn) - [Pflueger](/demand/global-en/brands/pflueger) - [Shimano](/demand/global-en/brands/shimano) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among spinning reels brands worldwide? In September 2026, Shimano was the most searched among spinning reels brands worldwide, with an estimated 368K branded searches and 63.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Spinning reels brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/spinning-reels-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spinning-reels-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.