---
title: "NordicTrack vs Technogym: Which is searched more?"
description: "Which is more popular in search, NordicTrack or Technogym? Compare estimated monthly branded-search demand and Share of Search inside the Spin bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/spin-bike-brands/compare/nordictrack-vs-technogym"
publisher: "Brandwave"
---

# NordicTrack vs Technogym: Which is searched more?

Which is more popular in search, NordicTrack or Technogym? Compare estimated monthly branded-search demand and Share of Search inside the Spin bike brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NordicTrack and Technogym
- **Competitive set**: Spin bike brands
- **Market**: Global
- **Month measured**: Sep 2026
- **NordicTrack Share of Search**: 10.6%
- **Technogym Share of Search**: 17.9%

## Which is more popular in search, NordicTrack or Technogym?

- In September 2026, Technogym had more branded searches than NordicTrack among spin bike brands worldwide. Technogym was estimated to have 261K branded searches compared to NordicTrack’s 154K, and held a 17.9% Share of Search versus NordicTrack’s 10.6%.
- The lead changed hands 4 times in the 12 months ending September 2026: NordicTrack took it in November 2025, Technogym took it in April 2026, NordicTrack took it in July 2026, Technogym took it in August 2026.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among spin bike brands worldwide held steady at 10.6%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin bike brands worldwide moved from 13.8% to 17.9%, and its estimated monthly branded searches held steady at 261K.

## How did search popularity change for spin bike brands worldwide in September 2026?

- In September 2026, Technogym gained estimated Share of Search among spin bike brands worldwide, from 14.4% to 17.9%.
- In September 2026, NordicTrack lost estimated Share of Search among spin bike brands worldwide, from 13.9% to 10.6%.

## Month by month

| Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Technogym estimated searches | Technogym Share of Search | Technogym rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 199K | 10.6% | 3 | 261K | 13.8% | 2 |
| Nov 2025 | 333K | 16.5% | 2 | 261K | 12.9% | 3 |
| Dec 2025 | 369K | 18.6% | 2 | 216K | 10.9% | 3 |
| Jan 2026 | 398K | 18.8% | 2 | 268K | 12.6% | 3 |
| Feb 2026 | 287K | 17.1% | 2 | 216K | 12.9% | 3 |
| Mar 2026 | 265K | 15.5% | 2 | 261K | 15.3% | 3 |
| Apr 2026 | 205K | 12.5% | 3 | 261K | 15.9% | 2 |
| May 2026 | 192K | 12.1% | 3 | 216K | 13.6% | 2 |
| Jun 2026 | 197K | 13.7% | 3 | 216K | 15% | 2 |
| Jul 2026 | 221K | 14.9% | 2 | 216K | 14.6% | 3 |
| Aug 2026 | 209K | 13.9% | 3 | 216K | 14.4% | 2 |
| Sep 2026 | 154K | 10.6% | 4 | 261K | 17.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using NordicTrack’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure.
- **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure.

- [NordicTrack profile](/demand/global-en/brands/nordictrack)
- [Technogym profile](/demand/global-en/brands/technogym)
- [All spin bike brands worldwide](/demand/global-en/categories/spin-bike-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NordicTrack or Technogym?

In September 2026, Technogym had more branded searches than NordicTrack among spin bike brands worldwide. Technogym was estimated to have 261K branded searches compared to NordicTrack’s 154K, and held a 17.9% Share of Search versus NordicTrack’s 10.6%.

## Cite this page

Brandwave. "NordicTrack vs Technogym: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/spin-bike-brands/compare/nordictrack-vs-technogym

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spin-bike-brands/compare/nordictrack-vs-technogym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.