--- title: "Spin bike brands: Which are searched most?" description: "Compare the spin bike brands people buy. Share of Search among Peloton, Technogym, Echelon, NordicTrack and Bowflex, the spin bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/spin-bike-brands" publisher: "Brandwave" --- # Spin bike brands: Which are searched most? Compare the spin bike brands people buy. Share of Search among Peloton, Technogym, Echelon, NordicTrack and Bowflex, the spin bike brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Spin bike brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Peloton, 54% ## Which brand is most popular in search among spin bike brands worldwide? - In September 2026, Peloton was the most searched among spin bike brands worldwide, with an estimated 788K branded searches and 54% estimated Share of Search within this set. - Technogym is in 2nd place, 36.1 percentage points behind at 17.9% Share of Search. - Across the 12 months ending September 2026, Peloton’s estimated Share of Search among spin bike brands worldwide decreased from 62.1% to 54%. - Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin bike brands worldwide increased from 13.8% to 17.9%. - Across the 12 months ending September 2026, Echelon’s estimated Share of Search among spin bike brands worldwide increased from 8.7% to 11.3%. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among spin bike brands worldwide increased from 4.8% to 6.2%. - Across the 12 months ending September 2026, Peloton’s estimated Share of Search among spin bike brands worldwide peaked at 62.1% in October 2025 and was lowest at 52.4% in August 2026. - Across the 12 months ending September 2026, Technogym’s estimated Share of Search among spin bike brands worldwide peaked at 17.9% in September 2026 and was lowest at 10.9% in December 2025. - Across the 12 months ending September 2026, Echelon’s estimated Share of Search among spin bike brands worldwide peaked at 13.4% in August 2026 and was lowest at 6.8% in December 2025. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among spin bike brands worldwide peaked at 18.8% in January 2026 and was lowest at 10.6% in October 2025. - Across the 12 months ending September 2026, Echelon rose from 4th to 3rd among spin bike brands worldwide. - Across the 12 months ending September 2026, NordicTrack fell from 3rd to 4th among spin bike brands worldwide. ## Compare search popularity between leading brands - [Peloton vs Technogym: compare search popularity](/demand/global-en/compare/peloton-vs-technogym): 54% against 17.9% Share of Search. - [Peloton vs Echelon: compare search popularity](/demand/global-en/compare/echelon-vs-peloton): 54% against 11.3% Share of Search. - [Peloton vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-peloton): 54% against 10.6% Share of Search. - [Peloton vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-peloton): 54% against 6.2% Share of Search. - [Technogym vs Echelon: compare search popularity](/demand/global-en/compare/echelon-vs-technogym): 17.9% against 11.3% Share of Search. - [Technogym vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-technogym): 17.9% against 10.6% Share of Search. - [Technogym vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-technogym): 17.9% against 6.2% Share of Search. - [Echelon vs NordicTrack: compare search popularity](/demand/global-en/compare/echelon-vs-nordictrack): 11.3% against 10.6% Share of Search. - [Echelon vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-echelon): 11.3% against 6.2% Share of Search. - [NordicTrack vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-nordictrack): 10.6% against 6.2% Share of Search. ## How did search popularity change for spin bike brands worldwide in September 2026? - In September 2026, Technogym gained estimated Share of Search among spin bike brands worldwide, from 14.4% to 17.9%. - In September 2026, Peloton gained estimated Share of Search among spin bike brands worldwide, from 52.4% to 54%. - In September 2026, NordicTrack lost estimated Share of Search among spin bike brands worldwide, from 13.9% to 10.6%. - In September 2026, Echelon lost estimated Share of Search among spin bike brands worldwide, from 13.4% to 11.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Peloton | 54% | 788K | 0.0% | Peloton | | 2 | Technogym | 17.9% | 261K | +20.9% | Technogym | | 3 | Echelon | 11.3% | 165K | -17.9% | Echelon | | 4 | NordicTrack | 10.6% | 154K | -26.1% | NordicTrack | | 5 | Bowflex | 6.2% | 90.5K | 0.0% | Bowflex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Peloton | 1.2M | 62.1% | 1 | | Oct 2025 | Technogym | 261K | 13.8% | 2 | | Oct 2025 | NordicTrack | 199K | 10.6% | 3 | | Oct 2025 | Echelon | 165K | 8.7% | 4 | | Oct 2025 | Bowflex | 90.5K | 4.8% | 5 | | Nov 2025 | Peloton | 1.1M | 57% | 1 | | Nov 2025 | NordicTrack | 333K | 16.5% | 2 | | Nov 2025 | Technogym | 261K | 12.9% | 3 | | Nov 2025 | Echelon | 165K | 8.2% | 4 | | Nov 2025 | Bowflex | 110K | 5.5% | 5 | | Dec 2025 | Peloton | 1.2M | 58.1% | 1 | | Dec 2025 | NordicTrack | 369K | 18.6% | 2 | | Dec 2025 | Technogym | 216K | 10.9% | 3 | | Dec 2025 | Echelon | 135K | 6.8% | 4 | | Dec 2025 | Bowflex | 110K | 5.6% | 5 | | Jan 2026 | Peloton | 1.2M | 55.7% | 1 | | Jan 2026 | NordicTrack | 398K | 18.8% | 2 | | Jan 2026 | Technogym | 268K | 12.6% | 3 | | Jan 2026 | Echelon | 165K | 7.8% | 4 | | Jan 2026 | Bowflex | 110K | 5.2% | 5 | | Feb 2026 | Peloton | 947K | 56.5% | 1 | | Feb 2026 | NordicTrack | 287K | 17.1% | 2 | | Feb 2026 | Technogym | 216K | 12.9% | 3 | | Feb 2026 | Echelon | 135K | 8.1% | 4 | | Feb 2026 | Bowflex | 90.5K | 5.4% | 5 | | Mar 2026 | Peloton | 924K | 54.2% | 1 | | Mar 2026 | NordicTrack | 265K | 15.5% | 2 | | Mar 2026 | Technogym | 261K | 15.3% | 3 | | Mar 2026 | Echelon | 165K | 9.7% | 4 | | Mar 2026 | Bowflex | 90.5K | 5.3% | 5 | | Apr 2026 | Peloton | 924K | 56.2% | 1 | | Apr 2026 | Technogym | 261K | 15.9% | 2 | | Apr 2026 | NordicTrack | 205K | 12.5% | 3 | | Apr 2026 | Echelon | 165K | 10% | 4 | | Apr 2026 | Bowflex | 90.5K | 5.5% | 5 | | May 2026 | Peloton | 924K | 58.2% | 1 | | May 2026 | Technogym | 216K | 13.6% | 2 | | May 2026 | NordicTrack | 192K | 12.1% | 3 | | May 2026 | Echelon | 165K | 10.4% | 4 | | May 2026 | Bowflex | 90.5K | 5.7% | 5 | | Jun 2026 | Peloton | 788K | 54.7% | 1 | | Jun 2026 | Technogym | 216K | 15% | 2 | | Jun 2026 | NordicTrack | 197K | 13.7% | 3 | | Jun 2026 | Echelon | 165K | 11.5% | 4 | | Jun 2026 | Bowflex | 74K | 5.1% | 5 | | Jul 2026 | Peloton | 788K | 53.2% | 1 | | Jul 2026 | NordicTrack | 221K | 14.9% | 2 | | Jul 2026 | Technogym | 216K | 14.6% | 3 | | Jul 2026 | Echelon | 165K | 11.2% | 4 | | Jul 2026 | Bowflex | 90.5K | 6.1% | 5 | | Aug 2026 | Peloton | 788K | 52.4% | 1 | | Aug 2026 | Technogym | 216K | 14.4% | 2 | | Aug 2026 | NordicTrack | 209K | 13.9% | 3 | | Aug 2026 | Echelon | 201K | 13.4% | 4 | | Aug 2026 | Bowflex | 90.5K | 6% | 5 | | Sep 2026 | Peloton | 788K | 54% | 1 | | Sep 2026 | Technogym | 261K | 17.9% | 2 | | Sep 2026 | Echelon | 165K | 11.3% | 3 | | Sep 2026 | NordicTrack | 154K | 10.6% | 4 | | Sep 2026 | Bowflex | 90.5K | 6.2% | 5 | ## What is being compared - **Bowflex**: Measured on the search term “bowflex”. - **Echelon**: Measured on the search term “echelon”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure. - [Bowflex](/demand/global-en/brands/bowflex) - [Echelon](/demand/global-en/brands/echelon) - [NordicTrack](/demand/global-en/brands/nordictrack) - [Peloton](/demand/global-en/brands/peloton) - [Technogym](/demand/global-en/brands/technogym) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among spin bike brands worldwide? In September 2026, Peloton was the most searched among spin bike brands worldwide, with an estimated 788K branded searches and 54% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Spin bike brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/spin-bike-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spin-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.