--- title: "Spiced rum brands: Which are searched most?" description: "Compare the spiced rum brands people buy. Share of Search among Bacardi, Captain Morgan, Havana Club, Bundaberg and Foursquare Rum, the spiced rum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/spiced-rum-brands" publisher: "Brandwave" --- # Spiced rum brands: Which are searched most? Compare the spiced rum brands people buy. Share of Search among Bacardi, Captain Morgan, Havana Club, Bundaberg and Foursquare Rum, the spiced rum brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Spiced rum brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bacardi, 52.8% ## Which brand is most popular in search among spiced rum brands worldwide? - In September 2026, Bacardi was the most searched among spiced rum brands worldwide, with an estimated 673K branded searches and 52.8% estimated Share of Search within this set. - Captain Morgan is in 2nd place, 23.9 percentage points behind at 28.9% Share of Search. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide decreased from 56.7% to 52.8%. - Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among spiced rum brands worldwide increased from 25.3% to 28.9%. - Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among spiced rum brands worldwide decreased from 11.4% to 10.6%. - Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide increased from 6.2% to 7.1%. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide peaked at 61.2% in December 2025 and was lowest at 52.8% in September 2026. - Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among spiced rum brands worldwide peaked at 28.9% in September 2026 and was lowest at 21% in March 2026. - Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among spiced rum brands worldwide peaked at 11.9% in January 2026 and was lowest at 9.4% in June 2026. - Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide peaked at 9.4% in March 2026 and was lowest at 5.5% in December 2025. - Across the 12 months ending September 2026, Foursquare Rum held steady: its estimated Share of Search among spiced rum brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Bacardi vs Captain Morgan: compare search popularity](/demand/global-en/compare/bacardi-vs-captain-morgan): 52.8% against 28.9% Share of Search. - [Bacardi vs Havana Club: compare search popularity](/demand/global-en/compare/bacardi-vs-havana-club): 52.8% against 10.6% Share of Search. - [Bacardi vs Bundaberg: compare search popularity](/demand/global-en/compare/bacardi-vs-bundaberg): 52.8% against 7.1% Share of Search. - [Captain Morgan vs Havana Club: compare search popularity](/demand/global-en/compare/captain-morgan-vs-havana-club): 28.9% against 10.6% Share of Search. - [Captain Morgan vs Bundaberg: compare search popularity](/demand/global-en/compare/bundaberg-vs-captain-morgan): 28.9% against 7.1% Share of Search. - [Havana Club vs Bundaberg: compare search popularity](/demand/global-en/compare/bundaberg-vs-havana-club): 10.6% against 7.1% Share of Search. ## How did search popularity change for spiced rum brands worldwide in September 2026? - In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%. - In September 2026, Bacardi lost estimated Share of Search among spiced rum brands worldwide, from 55.8% to 52.8%. - In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.2% to 10.6%. - Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bacardi | 52.8% | 673K | -18.2% | Bacardi | | 2 | Captain Morgan | 28.9% | 368K | 0.0% | Diageo | | 3 | Havana Club | 10.6% | 135K | -18.2% | Havana Club | | 4 | Bundaberg | 7.1% | 90.5K | -17.7% | Bundaberg | | 5 | Foursquare Rum | 0.67% | 8.5K | +11.8% | Foursquare Distillery | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bacardi | 823K | 56.7% | 1 | | Oct 2025 | Captain Morgan | 368K | 25.3% | 2 | | Oct 2025 | Havana Club | 165K | 11.4% | 3 | | Oct 2025 | Bundaberg | 90.5K | 6.2% | 4 | | Oct 2025 | Foursquare Rum | 6.3K | 0.43% | 5 | | Nov 2025 | Bacardi | 823K | 56.6% | 1 | | Nov 2025 | Captain Morgan | 368K | 25.3% | 2 | | Nov 2025 | Havana Club | 165K | 11.3% | 3 | | Nov 2025 | Bundaberg | 90.5K | 6.2% | 4 | | Nov 2025 | Foursquare Rum | 7.6K | 0.52% | 5 | | Dec 2025 | Bacardi | 1.2M | 61.2% | 1 | | Dec 2025 | Captain Morgan | 450K | 22.6% | 2 | | Dec 2025 | Havana Club | 201K | 10.1% | 3 | | Dec 2025 | Bundaberg | 110K | 5.5% | 4 | | Dec 2025 | Foursquare Rum | 12.8K | 0.64% | 5 | | Jan 2026 | Bacardi | 823K | 59.3% | 1 | | Jan 2026 | Captain Morgan | 301K | 21.7% | 2 | | Jan 2026 | Havana Club | 165K | 11.9% | 3 | | Jan 2026 | Bundaberg | 90.5K | 6.5% | 4 | | Jan 2026 | Foursquare Rum | 7.9K | 0.57% | 5 | | Feb 2026 | Bacardi | 673K | 55.7% | 1 | | Feb 2026 | Captain Morgan | 301K | 24.9% | 2 | | Feb 2026 | Havana Club | 135K | 11.2% | 3 | | Feb 2026 | Bundaberg | 90.5K | 7.5% | 4 | | Feb 2026 | Foursquare Rum | 8.2K | 0.68% | 5 | | Mar 2026 | Bacardi | 823K | 57.5% | 1 | | Mar 2026 | Captain Morgan | 301K | 21% | 2 | | Mar 2026 | Havana Club | 165K | 11.5% | 3 | | Mar 2026 | Bundaberg | 135K | 9.4% | 4 | | Mar 2026 | Foursquare Rum | 7K | 0.49% | 5 | | Apr 2026 | Bacardi | 823K | 56.6% | 1 | | Apr 2026 | Captain Morgan | 368K | 25.3% | 2 | | Apr 2026 | Havana Club | 165K | 11.3% | 3 | | Apr 2026 | Bundaberg | 90.5K | 6.2% | 4 | | Apr 2026 | Foursquare Rum | 8.2K | 0.56% | 5 | | May 2026 | Bacardi | 823K | 55.8% | 1 | | May 2026 | Captain Morgan | 368K | 24.9% | 2 | | May 2026 | Havana Club | 165K | 11.2% | 3 | | May 2026 | Bundaberg | 110K | 7.5% | 4 | | May 2026 | Foursquare Rum | 9.1K | 0.62% | 5 | | Jun 2026 | Bacardi | 823K | 57.6% | 1 | | Jun 2026 | Captain Morgan | 368K | 25.7% | 2 | | Jun 2026 | Havana Club | 135K | 9.4% | 3 | | Jun 2026 | Bundaberg | 90.5K | 6.3% | 4 | | Jun 2026 | Foursquare Rum | 13.1K | 0.92% | 5 | | Jul 2026 | Bacardi | 823K | 55.8% | 1 | | Jul 2026 | Captain Morgan | 368K | 24.9% | 2 | | Jul 2026 | Havana Club | 165K | 11.2% | 3 | | Jul 2026 | Bundaberg | 110K | 7.5% | 4 | | Jul 2026 | Foursquare Rum | 9.1K | 0.62% | 5 | | Aug 2026 | Bacardi | 823K | 55.8% | 1 | | Aug 2026 | Captain Morgan | 368K | 25% | 2 | | Aug 2026 | Havana Club | 165K | 11.2% | 3 | | Aug 2026 | Bundaberg | 110K | 7.5% | 4 | | Aug 2026 | Foursquare Rum | 7.6K | 0.52% | 5 | | Sep 2026 | Bacardi | 673K | 52.8% | 1 | | Sep 2026 | Captain Morgan | 368K | 28.9% | 2 | | Sep 2026 | Havana Club | 135K | 10.6% | 3 | | Sep 2026 | Bundaberg | 90.5K | 7.1% | 4 | | Sep 2026 | Foursquare Rum | 8.5K | 0.67% | 5 | ## What is being compared - **Bacardi**: Measured on the search term “bacardi”. - **Bundaberg**: Measured on the search term “bundaberg”. - **Captain Morgan**: Measured on the search term “captain morgan”. - **Foursquare Rum**: Measured on the search terms “foursquare rum” and “foursquare spiced rum”, summed into one figure. - **Havana Club**: Measured on the search term “havana club”. - [Bacardi](/demand/global-en/brands/bacardi) - [Bundaberg](/demand/global-en/brands/bundaberg) - [Captain Morgan](/demand/global-en/brands/captain-morgan) - [Foursquare Rum](/demand/global-en/brands/foursquare-rum) - [Havana Club](/demand/global-en/brands/havana-club) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among spiced rum brands worldwide? In September 2026, Bacardi was the most searched among spiced rum brands worldwide, with an estimated 673K branded searches and 52.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Spiced rum brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/spiced-rum-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spiced-rum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.