---
title: "SPF brands: Which are searched most?"
description: "Compare the SPF brands people buy. Share of Search among CeraVe, La Roche-Posay, Beauty of Joseon, Eucerin, COSRX and Bondi Sands, the SPF brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/spf-brands"
publisher: "Brandwave"
---

# SPF brands: Which are searched most?

Compare the SPF brands people buy. Share of Search among CeraVe, La Roche-Posay, Beauty of Joseon, Eucerin, COSRX and Bondi Sands, the SPF brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: SPF brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: CeraVe, 32.1%

## Which brand is most popular in search among SPF brands worldwide?

- In September 2026, CeraVe was the most searched among SPF brands worldwide, with an estimated 1.9M branded searches and 32.1% estimated Share of Search within this set.
- La Roche-Posay is in 2nd place, 1.4 percentage points behind at 30.8% Share of Search.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide decreased from 37.5% to 32.1%.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide increased from 30.1% to 30.8%.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide increased from 13.1% to 17.5%.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among SPF brands worldwide peaked at 37.5% in October 2025 and was lowest at 29.5% in May 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among SPF brands worldwide peaked at 35.5% in March 2026 and was lowest at 30.1% in October 2025.
- Across the 12 months ending September 2026, Beauty of Joseon’s estimated Share of Search among SPF brands worldwide peaked at 18.2% in June 2026 and was lowest at 13.1% in October 2025.
- Across the 12 months ending September 2026, Eucerin’s estimated Share of Search among SPF brands worldwide peaked at 11.5% in November 2025 and was lowest at 9.6% in January 2026.
- Across the 12 months ending September 2026, COSRX’s estimated Share of Search among SPF brands worldwide peaked at 7.5% in December 2025 and was lowest at 6% in June 2026.
- Across the 12 months ending September 2026, Eucerin, COSRX and Bondi Sands held steady: their estimated Share of Search among SPF brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/global-en/compare/cerave-vs-la-roche-posay): 32.1% against 30.8% Share of Search.
- [CeraVe vs Beauty of Joseon: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-cerave): 32.1% against 17.5% Share of Search.
- [CeraVe vs Eucerin: compare search popularity](/demand/global-en/compare/cerave-vs-eucerin): 32.1% against 11.3% Share of Search.
- [CeraVe vs COSRX: compare search popularity](/demand/global-en/compare/cerave-vs-cosrx): 32.1% against 6.8% Share of Search.
- [La Roche-Posay vs Beauty of Joseon: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-la-roche-posay): 30.8% against 17.5% Share of Search.
- [La Roche-Posay vs Eucerin: compare search popularity](/demand/global-en/compare/eucerin-vs-la-roche-posay): 30.8% against 11.3% Share of Search.
- [La Roche-Posay vs COSRX: compare search popularity](/demand/global-en/compare/cosrx-vs-la-roche-posay): 30.8% against 6.8% Share of Search.
- [Beauty of Joseon vs Eucerin: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-eucerin): 17.5% against 11.3% Share of Search.
- [Beauty of Joseon vs COSRX: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-cosrx): 17.5% against 6.8% Share of Search.
- [Eucerin vs COSRX: compare search popularity](/demand/global-en/compare/cosrx-vs-eucerin): 11.3% against 6.8% Share of Search.

## How did search popularity change for SPF brands worldwide in September 2026?

- In September 2026, Beauty of Joseon gained estimated Share of Search among SPF brands worldwide, from 15.5% to 17.5%.
- In September 2026, Eucerin gained estimated Share of Search among SPF brands worldwide, from 10% to 11.3%.
- In September 2026, COSRX gained estimated Share of Search among SPF brands worldwide, from 6.1% to 6.8%.
- In September 2026, La Roche-Posay lost estimated Share of Search among SPF brands worldwide, from 33.2% to 30.8%.
- In September 2026, CeraVe lost estimated Share of Search among SPF brands worldwide, from 34% to 32.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 32.1% | 1.9M | -16.6% | CeraVe |
| 2 | La Roche-Posay | 30.8% | 1.8M | -18.3% | La Roche-Posay |
| 3 | Beauty of Joseon | 17.5% | 1M | -0.1% | Beauty of Joseon |
| 4 | Eucerin | 11.3% | 673K | 0.0% | Eucerin |
| 5 | COSRX | 6.8% | 402K | -1.7% | COSRX |
| 6 | Bondi Sands | 1.5% | 90.2K | -0.4% | Bondi Sands |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 2.3M | 37.5% | 1 |
| Oct 2025 | La Roche-Posay | 1.8M | 30.1% | 2 |
| Oct 2025 | Beauty of Joseon | 798K | 13.1% | 3 |
| Oct 2025 | Eucerin | 673K | 11.1% | 4 |
| Oct 2025 | COSRX | 413K | 6.8% | 5 |
| Oct 2025 | Bondi Sands | 87.6K | 1.4% | 6 |
| Nov 2025 | CeraVe | 2.4M | 33.1% | 1 |
| Nov 2025 | La Roche-Posay | 2.2M | 31.3% | 2 |
| Nov 2025 | Beauty of Joseon | 1.1M | 15.8% | 3 |
| Nov 2025 | Eucerin | 823K | 11.5% | 4 |
| Nov 2025 | COSRX | 493K | 6.9% | 5 |
| Nov 2025 | Bondi Sands | 104K | 1.5% | 6 |
| Dec 2025 | CeraVe | 2.4M | 34.8% | 1 |
| Dec 2025 | La Roche-Posay | 2.2M | 32.8% | 2 |
| Dec 2025 | Beauty of Joseon | 925K | 13.5% | 3 |
| Dec 2025 | Eucerin | 673K | 9.9% | 4 |
| Dec 2025 | COSRX | 511K | 7.5% | 5 |
| Dec 2025 | Bondi Sands | 104K | 1.5% | 6 |
| Jan 2026 | CeraVe | 2.4M | 33.9% | 1 |
| Jan 2026 | La Roche-Posay | 2.2M | 32% | 2 |
| Jan 2026 | Beauty of Joseon | 1.1M | 16.1% | 3 |
| Jan 2026 | Eucerin | 673K | 9.6% | 4 |
| Jan 2026 | COSRX | 500K | 7.1% | 5 |
| Jan 2026 | Bondi Sands | 90.3K | 1.3% | 6 |
| Feb 2026 | CeraVe | 2.3M | 34.2% | 1 |
| Feb 2026 | La Roche-Posay | 2.2M | 33.6% | 2 |
| Feb 2026 | Beauty of Joseon | 977K | 14.6% | 3 |
| Feb 2026 | Eucerin | 673K | 10.1% | 4 |
| Feb 2026 | COSRX | 413K | 6.2% | 5 |
| Feb 2026 | Bondi Sands | 85.4K | 1.3% | 6 |
| Mar 2026 | La Roche-Posay | 2.7M | 35.5% | 1 |
| Mar 2026 | CeraVe | 2.3M | 30.3% | 2 |
| Mar 2026 | Beauty of Joseon | 1.2M | 15.5% | 3 |
| Mar 2026 | Eucerin | 823K | 10.7% | 4 |
| Mar 2026 | COSRX | 500K | 6.5% | 5 |
| Mar 2026 | Bondi Sands | 127K | 1.6% | 6 |
| Apr 2026 | La Roche-Posay | 2.7M | 34.9% | 1 |
| Apr 2026 | CeraVe | 2.4M | 30% | 2 |
| Apr 2026 | Beauty of Joseon | 1.3M | 16.3% | 3 |
| Apr 2026 | Eucerin | 823K | 10.5% | 4 |
| Apr 2026 | COSRX | 500K | 6.4% | 5 |
| Apr 2026 | Bondi Sands | 155K | 2% | 6 |
| May 2026 | La Roche-Posay | 2.7M | 35.1% | 1 |
| May 2026 | CeraVe | 2.3M | 29.5% | 2 |
| May 2026 | Beauty of Joseon | 1.3M | 16.4% | 3 |
| May 2026 | Eucerin | 823K | 10.5% | 4 |
| May 2026 | COSRX | 512K | 6.5% | 5 |
| May 2026 | Bondi Sands | 160K | 2.1% | 6 |
| Jun 2026 | CeraVe | 2.2M | 32% | 1 |
| Jun 2026 | La Roche-Posay | 2.2M | 32% | 2 |
| Jun 2026 | Beauty of Joseon | 1.3M | 18.2% | 3 |
| Jun 2026 | Eucerin | 673K | 9.6% | 4 |
| Jun 2026 | COSRX | 419K | 6% | 5 |
| Jun 2026 | Bondi Sands | 156K | 2.2% | 6 |
| Jul 2026 | CeraVe | 2.2M | 33.4% | 1 |
| Jul 2026 | La Roche-Posay | 2.2M | 33.3% | 2 |
| Jul 2026 | Beauty of Joseon | 1M | 15.6% | 3 |
| Jul 2026 | Eucerin | 673K | 10% | 4 |
| Jul 2026 | COSRX | 403K | 6% | 5 |
| Jul 2026 | Bondi Sands | 111K | 1.6% | 6 |
| Aug 2026 | CeraVe | 2.3M | 34% | 1 |
| Aug 2026 | La Roche-Posay | 2.2M | 33.2% | 2 |
| Aug 2026 | Beauty of Joseon | 1M | 15.5% | 3 |
| Aug 2026 | Eucerin | 673K | 10% | 4 |
| Aug 2026 | COSRX | 409K | 6.1% | 5 |
| Aug 2026 | Bondi Sands | 90.6K | 1.3% | 6 |
| Sep 2026 | CeraVe | 1.9M | 32.1% | 1 |
| Sep 2026 | La Roche-Posay | 1.8M | 30.8% | 2 |
| Sep 2026 | Beauty of Joseon | 1M | 17.5% | 3 |
| Sep 2026 | Eucerin | 673K | 11.3% | 4 |
| Sep 2026 | COSRX | 402K | 6.8% | 5 |
| Sep 2026 | Bondi Sands | 90.2K | 1.5% | 6 |

## What is being compared

- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beautyofjoseon” and “skincare beauty of joseon”, summed into one figure.
- **Bondi Sands**: Measured on the search terms “bondi sand sunscreen”, “bondi sands”, “bondi sands spf”, “bondi sands sun care”, “bondi sands sun protection”, “bondi sands sun screen”, “bondi sands sunscreen”, “bondi sands zinc”, “spf bondi sands” and “sunscreen bondi sands”, summed into one figure.
- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx skincare”, “cosrx snail mucin” and “skincare cosrx”, summed into one figure.
- **Eucerin**: Measured on the search term “eucerin”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon)
- [Bondi Sands](/demand/global-en/brands/bondi-sands)
- [CeraVe](/demand/global-en/brands/cerave)
- [COSRX](/demand/global-en/brands/cosrx)
- [Eucerin](/demand/global-en/brands/eucerin)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among SPF brands worldwide?

In September 2026, CeraVe was the most searched among SPF brands worldwide, with an estimated 1.9M branded searches and 32.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "SPF brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/spf-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spf-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.