---
title: "DeWalt vs Irwin: Which is searched more?"
description: "Which is more popular in search, DeWalt or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/spade-bits-brands/compare/dewalt-vs-irwin"
publisher: "Brandwave"
---

# DeWalt vs Irwin: Which is searched more?

Which is more popular in search, DeWalt or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Spade bits brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Irwin
- **Competitive set**: Spade bits brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DeWalt Share of Search**: 26.8%
- **Irwin Share of Search**: 0.18%

## Which is more popular in search, DeWalt or Irwin?

- In September 2026, DeWalt had more branded searches than Irwin among spade bits brands worldwide. DeWalt was estimated to have 673K branded searches compared to Irwin’s 4.4K, and held a 26.8% Share of Search versus Irwin’s 0.18%.
- DeWalt was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among spade bits brands worldwide moved from 23% to 26.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among spade bits brands worldwide moved from 0.23% to 0.18%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

## How did search popularity change for spade bits brands worldwide in September 2026?

- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Irwin estimated searches | Irwin Share of Search | Irwin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 23% | 2 | 6.6K | 0.23% | 3 |
| Nov 2025 | 823K | 26.8% | 2 | 5.4K | 0.18% | 3 |
| Dec 2025 | 823K | 26.8% | 2 | 5.4K | 0.18% | 3 |
| Jan 2026 | 673K | 26.8% | 2 | 5.4K | 0.22% | 3 |
| Feb 2026 | 673K | 26.8% | 2 | 5.4K | 0.22% | 3 |
| Mar 2026 | 673K | 26.8% | 2 | 5.4K | 0.22% | 3 |
| Apr 2026 | 673K | 26.8% | 2 | 5.4K | 0.22% | 3 |
| May 2026 | 673K | 26.8% | 2 | 5.4K | 0.22% | 3 |
| Jun 2026 | 673K | 26.8% | 2 | 4.4K | 0.18% | 3 |
| Jul 2026 | 550K | 23.1% | 2 | 4.4K | 0.18% | 3 |
| Aug 2026 | 673K | 26.8% | 2 | 4.4K | 0.18% | 3 |
| Sep 2026 | 673K | 26.8% | 2 | 4.4K | 0.18% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search term “dewalt”.
- **Irwin**: Measured on the search term “irwin tools”.

- [DeWalt profile](/demand/global-en/brands/dewalt)
- [Irwin profile](/demand/global-en/brands/irwin)
- [All spade bits brands worldwide](/demand/global-en/categories/spade-bits-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DeWalt or Irwin?

In September 2026, DeWalt had more branded searches than Irwin among spade bits brands worldwide. DeWalt was estimated to have 673K branded searches compared to Irwin’s 4.4K, and held a 26.8% Share of Search versus Irwin’s 0.18%.

## Cite this page

Brandwave. "DeWalt vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/spade-bits-brands/compare/dewalt-vs-irwin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spade-bits-brands/compare/dewalt-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.