---
title: "Spa pool brands: Which brands are most popular in search?"
description: "Compare the spa pool brands people buy. Share of Search among Jacuzzi, Sundance, Bullfrog, Vortex and Hot Spring, the spa pool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/spa-pool-brands"
publisher: "Brandwave"
---

# Spa pool brands: Which brands are most popular in search?

Compare the spa pool brands people buy. Share of Search among Jacuzzi, Sundance, Bullfrog, Vortex and Hot Spring, the spa pool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Spa pool brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Jacuzzi, 67.1%

## Which brand is most popular in search among spa pool brands worldwide?

- In August 2026, Jacuzzi was the most searched among spa pool brands worldwide, with an estimated 1.2M branded searches and 67.1% estimated Share of Search within this set.
- Sundance is in 2nd place, 50.5 percentage points behind at 16.6% Share of Search.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide decreased from 70.5% to 67.1%.
- Across the 11 months ending August 2026, Sundance’s estimated Share of Search among spa pool brands worldwide increased from 9.5% to 16.6%.
- Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among spa pool brands worldwide decreased from 11.6% to 11.1%.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide decreased from 6.4% to 4.1%.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide decreased from 1.9% to 1.2%.
- Across the 11 months ending August 2026, Jacuzzi’s estimated Share of Search among spa pool brands worldwide peaked at 78.6% in June 2026 and was lowest at 67.1% in August 2026.
- Across the 11 months ending August 2026, Sundance’s estimated Share of Search among spa pool brands worldwide peaked at 16.6% in August 2026 and was lowest at 5.8% in June 2026.
- Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among spa pool brands worldwide peaked at 14.6% in April 2026 and was lowest at 9.2% in January 2026.
- Across the 11 months ending August 2026, Vortex’s estimated Share of Search among spa pool brands worldwide peaked at 9.2% in December 2025 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide peaked at 2.3% in January 2026 and was lowest at 1.1% in July 2026.
- Across the 11 months ending August 2026, Sundance rose from 3rd to 2nd among spa pool brands worldwide.
- Across the 11 months ending August 2026, Bullfrog fell from 2nd to 3rd among spa pool brands worldwide.

## Compare search popularity between leading brands

- [Jacuzzi vs Sundance: compare search popularity](/demand/global-en/compare/jacuzzi-vs-sundance): 67.1% against 16.6% Share of Search.
- [Jacuzzi vs Bullfrog: compare search popularity](/demand/global-en/compare/bullfrog-vs-jacuzzi): 67.1% against 11.1% Share of Search.
- [Jacuzzi vs Vortex: compare search popularity](/demand/global-en/compare/jacuzzi-vs-vortex-optics): 67.1% against 4.1% Share of Search.
- [Sundance vs Bullfrog: compare search popularity](/demand/global-en/compare/bullfrog-vs-sundance): 16.6% against 11.1% Share of Search.
- [Sundance vs Vortex: compare search popularity](/demand/global-en/compare/sundance-vs-vortex-optics): 16.6% against 4.1% Share of Search.
- [Bullfrog vs Vortex: compare search popularity](/demand/global-en/compare/bullfrog-vs-vortex-optics): 11.1% against 4.1% Share of Search.

## How did search popularity change for spa pool brands worldwide in August 2026?

- In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.
- In August 2026, Bullfrog gained estimated Share of Search among spa pool brands worldwide, from 10.4% to 11.1%.
- In August 2026, Jacuzzi lost estimated Share of Search among spa pool brands worldwide, from 76.9% to 67.1%.
- In August 2026, Vortex lost estimated Share of Search among spa pool brands worldwide, from 4.7% to 4.1%.
- Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jacuzzi | 67.1% | 1.2M | 0.0% | Jacuzzi |
| 2 | Sundance | 16.6% | 301K | +173.6% | Sundance |
| 3 | Bullfrog | 11.1% | 201K | +21.8% | Bullfrog |
| 4 | Vortex | 4.1% | 74K | 0.0% | Vortex |
| 5 | Hot Spring | 1.2% | 22.2K | +22.7% | Hot Spring |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jacuzzi | 1M | 70.5% | 1 |
| Oct 2025 | Bullfrog | 165K | 11.6% | 2 |
| Oct 2025 | Sundance | 135K | 9.5% | 3 |
| Oct 2025 | Vortex | 90.5K | 6.4% | 4 |
| Oct 2025 | Hot Spring | 27.1K | 1.9% | 5 |
| Nov 2025 | Jacuzzi | 823K | 69.7% | 1 |
| Nov 2025 | Bullfrog | 135K | 11.4% | 2 |
| Nov 2025 | Sundance | 110K | 9.3% | 3 |
| Nov 2025 | Vortex | 90.5K | 7.7% | 4 |
| Nov 2025 | Hot Spring | 22.2K | 1.9% | 5 |
| Dec 2025 | Jacuzzi | 823K | 68.6% | 1 |
| Dec 2025 | Bullfrog | 135K | 11.2% | 2 |
| Dec 2025 | Sundance | 110K | 9.2% | 3 |
| Dec 2025 | Vortex | 110K | 9.2% | 4 |
| Dec 2025 | Hot Spring | 22.2K | 1.8% | 5 |
| Jan 2026 | Jacuzzi | 1M | 68.5% | 1 |
| Jan 2026 | Sundance | 201K | 13.8% | 2 |
| Jan 2026 | Bullfrog | 135K | 9.2% | 3 |
| Jan 2026 | Vortex | 90.5K | 6.2% | 4 |
| Jan 2026 | Hot Spring | 33.1K | 2.3% | 5 |
| Feb 2026 | Jacuzzi | 823K | 70.7% | 1 |
| Feb 2026 | Bullfrog | 135K | 11.6% | 2 |
| Feb 2026 | Sundance | 110K | 9.4% | 3 |
| Feb 2026 | Vortex | 74K | 6.4% | 4 |
| Feb 2026 | Hot Spring | 22.2K | 1.9% | 5 |
| Mar 2026 | Jacuzzi | 1M | 72.1% | 1 |
| Mar 2026 | Bullfrog | 201K | 14.5% | 2 |
| Mar 2026 | Sundance | 90.5K | 6.5% | 3 |
| Mar 2026 | Vortex | 74K | 5.3% | 4 |
| Mar 2026 | Hot Spring | 22.2K | 1.6% | 5 |
| Apr 2026 | Jacuzzi | 1M | 72.8% | 1 |
| Apr 2026 | Bullfrog | 201K | 14.6% | 2 |
| Apr 2026 | Sundance | 90.5K | 6.6% | 3 |
| Apr 2026 | Vortex | 60.5K | 4.4% | 4 |
| Apr 2026 | Hot Spring | 22.2K | 1.6% | 5 |
| May 2026 | Jacuzzi | 1.2M | 75% | 1 |
| May 2026 | Bullfrog | 201K | 12.4% | 2 |
| May 2026 | Sundance | 110K | 6.8% | 3 |
| May 2026 | Vortex | 74K | 4.5% | 4 |
| May 2026 | Hot Spring | 22.2K | 1.4% | 5 |
| Jun 2026 | Jacuzzi | 1.5M | 78.6% | 1 |
| Jun 2026 | Bullfrog | 201K | 10.5% | 2 |
| Jun 2026 | Sundance | 110K | 5.8% | 3 |
| Jun 2026 | Vortex | 74K | 3.9% | 4 |
| Jun 2026 | Hot Spring | 22.2K | 1.2% | 5 |
| Jul 2026 | Jacuzzi | 1.2M | 76.9% | 1 |
| Jul 2026 | Bullfrog | 165K | 10.4% | 2 |
| Jul 2026 | Sundance | 110K | 6.9% | 3 |
| Jul 2026 | Vortex | 74K | 4.7% | 4 |
| Jul 2026 | Hot Spring | 18.1K | 1.1% | 5 |
| Aug 2026 | Jacuzzi | 1.2M | 67.1% | 1 |
| Aug 2026 | Sundance | 301K | 16.6% | 2 |
| Aug 2026 | Bullfrog | 201K | 11.1% | 3 |
| Aug 2026 | Vortex | 74K | 4.1% | 4 |
| Aug 2026 | Hot Spring | 22.2K | 1.2% | 5 |
| Sep 2026 | Bullfrog | — | — | — |
| Sep 2026 | Hot Spring | — | — | — |
| Sep 2026 | Jacuzzi | — | — | — |
| Sep 2026 | Sundance | — | — | — |
| Sep 2026 | Vortex | — | — | — |

## What is being compared

- **Bullfrog**: Measured on the search term “bullfrog”.
- **Hot Spring**: Measured on the search term “hot spring spas”.
- **Jacuzzi**: Measured on the search term “jacuzzi”.
- **Sundance**: Measured on the search term “sundance”.
- **Vortex**: Measured on the search term “vortex optics”.

- [Bullfrog](/demand/global-en/brands/bullfrog)
- [Hot Spring](/demand/global-en/brands/hot-spring)
- [Jacuzzi](/demand/global-en/brands/jacuzzi)
- [Sundance](/demand/global-en/brands/sundance)
- [Vortex](/demand/global-en/brands/vortex-optics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among spa pool brands worldwide?

In August 2026, Jacuzzi was the most searched among spa pool brands worldwide, with an estimated 1.2M branded searches and 67.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Spa pool brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/spa-pool-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/spa-pool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.